Welcome to our dedicated page for HARLEY-DAVIDSON SEC filings (Ticker: HOG), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
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American Century Investment Management, Inc., American Century Companies, Inc., and the Stowers Institute for Medical Research report beneficial ownership of Harley-Davidson, Inc. common stock on a Schedule 13G. As of 06/30/2026, they collectively report 5,351,228 shares of Harley-Davidson common stock, representing 5.1% of the class.
The filing states these entities have sole voting and dispositive power over the reported 5,351,228 shares and no shared voting or dispositive power. American Century Investment Management, Inc. is identified as a wholly owned subsidiary of American Century Companies, Inc. and an investment adviser registered under the Investment Advisers Act of 1940, with various advisory clients having economic interests in the shares.
Harley-Davidson, Inc. reports that officer Gayle Littleton, serving as CLO, CCO, CAO and Corporate Secretary, purchased 7,500 shares of common stock on August 11, 2026 at $26.38 per share in an open market or private transaction, resulting in direct ownership of 7,500 shares. The transaction was not made under a Rule 10b5-1 trading plan.
HARLEY-DAVIDSON, INC. President & CEO Artie Starrs purchased 10,000 shares of common stock in an open-market or private transaction at a weighted average price of $25.8941 per share, with individual trades ranging from $25.82 to $25.95. Following this purchase, Starrs directly owns 25,000 shares of Harley-Davidson common stock.
Donald Smith & Co., Inc., together with DSCO Value Fund, L.P., reports beneficial ownership of 9,279,072 shares of Harley-Davidson, Inc. common stock, representing 8.81% of the class as of June 30, 2026.
Donald Smith & Co., Inc. has sole voting power over 8,969,627 shares and sole dispositive power over 9,184,587 shares; DSCO Value Fund, L.P. has sole voting and dispositive power over 94,485 shares. The economic benefits from these shares belong to advisory clients, each of which, to the adviser’s knowledge, holds less than 5% of Harley-Davidson’s outstanding common stock.
Harley-Davidson, Inc. executive Jonathan R. Root, CFO and CCO, sold 1,554 shares of Common Stock on August 3, 2026 at a weighted average price of $24.8802 per share, in open-market transactions executed under a Rule 10b5-1(c) trading plan adopted on February 17, 2026. Following this sale, he directly holds 27,846 shares and has an additional 15,184.4959 shares indirectly through a 401(k) Plan.
Harley-Davidson, Inc. reported Q2 2026 revenue of $1.23 billion and net income attributable to the company of $79.8 million, down from $1.31 billion and $107.6 million in Q2 2025. Diluted EPS was $0.75 versus $0.88. Motorcycles and related products revenue rose to $1.11 billion, while financial services revenue declined to $117.0 million from $257.4 million. Operating income decreased to $76.0 million from $112.4 million.
For the first half of 2026, revenue was $2.40 billion and net income attributable to Harley-Davidson, Inc. was $104.6 million, compared with $2.64 billion and $240.7 million a year earlier. Operating activities used $59.7 million of cash versus providing $509.5 million in the prior-year period, and cash and cash equivalents were $1.90 billion at June 30 2026.
Finance receivables (held for investment and for sale) totaled $2.65 billion at June 30 2026, and the allowance for credit losses was $38.2 million, down from $399.3 million a year earlier, with owned retail portfolio credit losses becoming net recoveries year-to-date. Future principal payments on debt totaled $2.25 billion, and on‑balance sheet asset‑backed securitization and conduit debt were zero at June 30 2026.
Harley-Davidson, Inc. director Daniel J Nova reported buying 40,000 shares of common stock on 2026-07-31, classified as a purchase in an open market or private transaction at a weighted average price of $24.5675 per share. The trades occurred between $24.48 and $24.64 and brought his direct holdings to 47,605 shares.
Jonathan R Root plans to sell up to 1,554 shares of Harley-Davidson, Inc. common stock through Charles Schwab & Co., Inc. on or after 08/03/2026, with an aggregate market value of 38,664.00. These shares relate to a Restricted Stock Lapse dated 02/06/2025 categorized as equity compensation.
Over the prior three months, Root sold 1,554 shares of Harley-Davidson common stock on each of 05/19/2026, 06/01/2026, and 07/01/2026, for gross proceeds of 37,622.00, 37,094.00, and 37,980.00, respectively.
Vanguard Portfolio Management LLC, together with certain affiliates, reports beneficial ownership of common stock of Harley-Davidson Inc. The filing states beneficial ownership of 5,668,842 shares, representing 5.38% of the class.
The group has sole voting power over 43,770 shares and sole dispositive power over 5,668,842 shares, with no shared voting or dispositive power. The position includes securities held by Vanguard funds and managed accounts over which these Vanguard entities exercise voting and/or dispositive authority. No other single person’s interest in these securities exceeds 5% of the class.