Harley-Davidson, Inc.'s SEC filings document operating results, governance, capital actions and financial-services arrangements for a Wisconsin corporation whose common stock trades on the New York Stock Exchange under HOG. Form 8-K reports furnish quarterly and annual financial results, strategic-plan disclosures, share-repurchase activity and material events involving Harley-Davidson Motor Company and Harley-Davidson Financial Services.
Proxy filings cover board composition, director elections, executive compensation and shareholder voting matters. Other current reports document executive transitions, compensatory arrangements and material agreements, including completed HDFS transactions with KKR and PIMCO-related entities. The filings also identify the company’s registered common stock, reporting controls and exhibit records tied to earnings releases and corporate events.
Harley-Davidson, Inc. (HOG) CFO and CCO Jonathan R. Root sold 1,559 common shares on October 1, 2026, at $24.43 per share. The sale was made under a Rule 10b5-1(c) trading plan adopted February 17, 2026. After the sale, he held 24,733 shares directly. A separate 401(k) Plan position was 15,306 shares; the balance reflects the most current data available.
Harley-Davidson, Inc. (HOG) director Daniel J. Nova converted 5,168 Share Units into 5,168 shares of Common Stock on September 24, 2026. The units were granted under the amended Director Stock Plan, and each unit is equivalent to one common share. The reported transaction amount includes Common Stock acquired through automatic dividend reinvestment. The units are payable on the one-year anniversary of the grant date or upon earlier termination of service as a director. Nova's reported direct Common Stock holdings after the transaction were 52,773 shares; his Share Units position was zero.
HARLEY-DAVIDSON, INC. (HOG) executive Jonathan R. Root, CFO and CCO, reported selling 1,554 shares of common stock on September 1, 2026 at $27.46 per share in an open-market transaction. The sale was made under a Rule 10b5-1(c) trading plan adopted on February 17, 2026.
After this sale, Root directly holds 26,292 shares of Harley-Davidson common stock and has an additional 15,177.5382 shares held indirectly through a 401(k) plan, with that plan balance reflecting the most current available data.
HARLEY-DAVIDSON, INC. (HOG) discloses a planned resale of its common stock under Rule 144 by officer Jonathan R. Root. A total of 3,113 shares are noted in the filing, tied to restricted stock lapses of 1,351 shares on February 6, 2025 and 1,762 shares on February 9, 2025 as equity compensation. Harley-Davidson common stock had 104,072,507 shares outstanding as of September 1, 2026.
During the prior three months, Root sold 1,554 shares of Harley-Davidson stock in each of June, July, and August 2026, for aggregate values of $37,094.00, $37,980.00, and $38,664.00, respectively.
American Century Investment Management, Inc., American Century Companies, Inc., and the Stowers Institute for Medical Research report beneficial ownership of Harley-Davidson, Inc. common stock on a Schedule 13G. As of 06/30/2026, they collectively report 5,351,228 shares of Harley-Davidson common stock, representing 5.1% of the class.
The filing states these entities have sole voting and dispositive power over the reported 5,351,228 shares and no shared voting or dispositive power. American Century Investment Management, Inc. is identified as a wholly owned subsidiary of American Century Companies, Inc. and an investment adviser registered under the Investment Advisers Act of 1940, with various advisory clients having economic interests in the shares.
Harley-Davidson, Inc. reports that officer Gayle Littleton, serving as CLO, CCO, CAO and Corporate Secretary, purchased 7,500 shares of common stock on August 11, 2026 at $26.38 per share in an open market or private transaction, resulting in direct ownership of 7,500 shares. The transaction was not made under a Rule 10b5-1 trading plan.
HARLEY-DAVIDSON, INC. President & CEO Artie Starrs purchased 10,000 shares of common stock in an open-market or private transaction at a weighted average price of $25.8941 per share, with individual trades ranging from $25.82 to $25.95. Following this purchase, Starrs directly owns 25,000 shares of Harley-Davidson common stock.
Donald Smith & Co., Inc., together with DSCO Value Fund, L.P., reports beneficial ownership of 9,279,072 shares of Harley-Davidson, Inc. common stock, representing 8.81% of the class as of June 30, 2026.
Donald Smith & Co., Inc. has sole voting power over 8,969,627 shares and sole dispositive power over 9,184,587 shares; DSCO Value Fund, L.P. has sole voting and dispositive power over 94,485 shares. The economic benefits from these shares belong to advisory clients, each of which, to the adviser’s knowledge, holds less than 5% of Harley-Davidson’s outstanding common stock.
Harley-Davidson, Inc. executive Jonathan R. Root, CFO and CCO, sold 1,554 shares of Common Stock on August 3, 2026 at a weighted average price of $24.8802 per share, in open-market transactions executed under a Rule 10b5-1(c) trading plan adopted on February 17, 2026. Following this sale, he directly holds 27,846 shares and has an additional 15,184.4959 shares indirectly through a 401(k) Plan.