Welcome to our dedicated page for HARLEY-DAVIDSON SEC filings (Ticker: HOG), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Our SEC filing database is enhanced with expert analysis from Rhea-AI, providing insights into the potential impact of each filing on HARLEY-DAVIDSON's stock performance. Each filing includes a concise AI-generated summary, sentiment and impact scores, and end-of-day stock performance data showing the actual market reaction. Navigate easily through different filing types including 10-K annual reports, 10-Q quarterly reports, 8-K current reports, proxy statements (DEF 14A), and Form 4 insider trading disclosures.
Designed for fundamental investors and regulatory compliance professionals, our page simplifies access to critical SEC filings. By combining real-time SEC filing updates, Rhea-AI's analytical insights, and historical stock performance data, we provide comprehensive visibility into HARLEY-DAVIDSON's regulatory disclosures and financial reporting.
Littleton Gayle reported acquisition or exercise transactions in this Form 4 filing.
Harley-Davidson, Inc. reported that officer Gayle Littleton (CLO, CCO, CAO & Corp Sec) received a grant of 39,232 restricted stock units on 2026-07-24. Each unit represents one share of common stock, vesting 50% after one year and 50% after two years, and is subject to forfeiture until vested.
Harley-Davidson, Inc. corrected the high end of its 2026 Harley-Davidson Financial Services (HDFS) operating-income guidance and reiterated second-quarter 2026 results. Consolidated revenue was $1,230 million and net income attributable to Harley-Davidson, Inc. was $80 million, with diluted EPS of $0.75, lower than 2025 mainly because HDFS continues shifting to a capital light model.
Harley-Davidson Motor Company (HDMC) delivered revenue of $1,104 million, up 6%, with global motorcycle shipments up 9% and Adjusted EBITDA margin improving to 10.4%. Global retail motorcycle sales rose 1%, led by 3% growth in North America, while EMEA declined and Asia Pacific and Latin America were roughly flat to modestly positive. HDFS revenue fell 55% and operating income 69%, driven by the smaller loan portfolio after 2025 asset sales, although credit-loss provisions and interest expense were significantly lower. LiveWire revenue increased 52% and its operating loss narrowed to $18 million.
For full-year 2026, the company raised guidance: HDMC global retail and wholesale units are now expected at 133,500–138,500; HDMC operating income is projected at $10–$50 million instead of a prior range that included a sizable loss; and HDFS operating income at $55–$70 million. The company reported $1.9 billion of cash and cash equivalents as of June 30, 2026, after paying $41 million of dividends and repurchasing $158 million of shares (7.9 million shares) in the first half.
Harley-Davidson reported second quarter 2026 consolidated revenue of $1,230 million, down 6% from 2025, and net income attributable to HDI of $80 million with diluted EPS of $0.75, a 15% decline, primarily reflecting Harley-Davidson Financial Services’ shift to a capital light model.
Harley-Davidson Motor Company (HDMC) performance improved, with revenue of $1.1 billion up 6%, global motorcycle shipments of 39,209 up 9%, and Adjusted EBITDA margin rising to 10.4% from 9.3%. Global retail motorcycle sales grew 1%, including North America up 3%, while global dealer inventory of new motorcycles ended the quarter down 17% versus a year earlier. HDFS revenue fell 55% to $117 million and operating income declined 69% to $22 million, while LiveWire revenue increased 52% to $9 million with a $18 million operating loss.
For the first half of 2026, net cash used in operating activities was $60 million; the company paid $41 million in dividends and repurchased $158 million of stock (7.9 million shares), ending with cash and cash equivalents of $1.9 billion. Based on first-half performance, Harley-Davidson raised 2026 guidance, now expecting HDMC global retail sales and wholesale shipments of 133,500–138,500 units, HDMC operating income of $10–$50 million, and HDFS operating income of $55–$65 million, while reiterating a LiveWire operating loss of $70–$80 million and capital investments of $175–$200 million.
HARLEY-DAVIDSON, INC. officer Gayle Littleton filed an initial statement as a reporting person, reflecting her status as an executive with the title "CLO, CCO, CAO & Corp Sec." The filing does not list any buy, sell, gift, or other transaction activity in this snapshot.
HARLEY-DAVIDSON, INC. CFO and CCO Jonathan R. Root reported an open-market sale of company stock. On July 1, 2026, he sold 1,554 shares of common stock at $24.44 per share, classified as a non-derivative transaction.
The filing notes that this sale was effected under a Rule 10b5-1(c) trading plan adopted by Root on February 17, 2026, indicating it was pre-arranged. Following the sale, he directly holds 29,400 shares and indirectly holds 15,189.1056 shares through a 401(k) plan.
Harley-Davidson, Inc. submitted a Form 144 notice to sell 37,980 shares of Common Stock through Charles Schwab & Co., Inc. The filing records restricted stock lapses of 724 shares on 02/05/2025 and 830 shares on 02/06/2025. It also lists prior sales by Jonathan R. Root of 37,622 shares on 05/19/2026 and 37,094 shares on 06/01/2026.
Harley-Davidson, Inc. is making a planned leadership change in its top legal role. Effective June 29, 2026, Paul Krause will step down as Chief Legal, Compliance and Corporate Affairs Officer and Corporate Secretary and move into an advisory role.
He will serve in this advisory capacity until September 1, 2026, after which he will leave the company and receive benefits under Harley-Davidson’s Severance Plan. Also effective June 29, 2026, Gayle Littleton will join as the new Chief Legal, Compliance and Corporate Affairs Officer and Corporate Secretary, ensuring continuity in the company’s legal and compliance leadership.
HOG submitted a Rule 144 notice for the proposed sale of Common stock. The filing lists Northern Trust Securities, Inc. as broker/dealer and shows multiple equity compensation grant dates with associated share counts.
HARLEY-DAVIDSON, INC. CFO and CCO Jonathan R. Root reported an open-market sale of 1,554 shares of common stock on June 1, 2026 at a price of $23.87 per share. The filing notes this transaction was carried out under a pre-arranged Rule 10b5-1(c) trading plan adopted on February 17, 2026.
After the sale, Root directly holds 30,954 shares of Harley-Davidson common stock and indirectly holds 15,083.9278 shares through a 401(k) Plan. The filing shows no derivative securities outstanding for him, indicating this was a cash-generating stock sale while retaining a substantial equity position.
Harley‑Davidson insider filed a Form 144 reporting a proposed sale of 1,554 shares. The filing lists two restricted stock lapses—207 shares (02/09/2024) and 1,347 shares (02/05/2025)—that together equal the announced quantity. The broker listed is Charles Schwab & Co., Inc. and a company figure 105,268,302 appears with date 06/01/2026.