Harley-Davidson CEO granted 159,158 RSUs

Starrs Artie reported acquisition or exercise transactions in this Form 4 filing.

Rhea-AI Filing Summary

Starrs Artie reported acquisition or exercise transactions in this Form 4 filing.

HARLEY-DAVIDSON, INC. reported that President & CEO Artie Starrs received a grant of 159,158 restricted stock units. This is an equity award rather than an open-market share purchase.

Each restricted stock unit represents a contingent right to receive one share of stock. One-third of the units vest on each of the first three anniversaries of the grant date, and the units are subject to forfeiture until they vest, tying the award to continued service and performance over time.

Insider Trade Summary

Grant/Award: 159,158 shares

Grant/Award 1 txn

Insider Starrs Artie

Role President & CEO

Type	Security	Shares	Price	Value
Grant/Award	Restricted Stock Units	159,158	$0.00	$0.00

Holdings After Transaction: Restricted Stock Units — 159,158 contracts (Direct)

Footnotes (1)

1. F1. Each restricted stock unit represents a contingent right to receive one share of stock. One-third of the units granted vest on each of the first three anniversaries of the date of grant. Units are subject to forfeiture until vested.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Harley-Davidson (HOG) disclose about Artie Starrs in this Form 4?

Harley-Davidson reported that President & CEO Artie Starrs received 159,158 restricted stock units as an equity award. These units give him the right to receive an equal number of shares if vesting conditions are met over time.

How many restricted stock units did Harley-Davidson CEO Artie Starrs receive?

Artie Starrs received an award of 159,158 restricted stock units. Each unit represents a contingent right to one Harley-Davidson share, subject to vesting over three years and potential forfeiture if conditions are not satisfied.

How do the new Harley-Davidson restricted stock units for Artie Starrs vest?

The restricted stock units for Artie Starrs vest in three equal installments. One-third of the 159,158 units vests on each of the first three anniversaries of the grant date, encouraging longer-term alignment with Harley-Davidson’s performance.

Are Artie Starrs’ Harley-Davidson restricted stock units immediately owned as shares?

No, the restricted stock units are a contingent right to receive shares. They become actual Harley-Davidson shares only as they vest over three years, and they remain subject to forfeiture until fully vested.

Did Artie Starrs buy Harley-Davidson (HOG) stock on the market in this filing?

No, this Form 4 reflects a grant of restricted stock units, not an open-market purchase. The award gives Artie Starrs rights to future Harley-Davidson shares as vesting conditions are met over time.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 02/26/2026 - 04:30 PM EST Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Starrs Artie

(Last) (First) (Middle)

3700 WEST JUNEAU AVENUE

(Street)

MILWAUKEE WI 53208

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
HARLEY-DAVIDSON, INC. [ HOG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President & CEO

3. Date of Earliest Transaction (Month/Day/Year)
02/13/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	$0	02/13/2026		A		159,158		02/13/2027(1)	02/13/2029(1)	Common Stock	159,158	$0	159,158	D

Explanation of Responses:

1. Each restricted stock unit represents a contingent right to receive one share of stock. One-third of the units granted vest on each of the first three anniversaries of the date of grant. Units are subject to forfeiture until vested.

Remarks:

	/s/ Paul J. Krause, as Power of Attorney	02/26/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.