Harley-Davidson Delivers First Quarter Financial Results

Rhea-AI Summary

Harley-Davidson (NYSE: HOG) reported Q1 2026 results on May 5, 2026: consolidated revenue $1,173M (-12% YoY), diluted EPS $0.22 (-79% YoY), and consolidated operating income $23M (-85% YoY). Global retail motorcycle sales rose 8% to 33,507 units while dealer inventories fell 22% year-over-year.

The company repurchased $128M of shares, incurred $15M of restructuring costs, and reaffirmed 2026 guidance for HDMC retail/wholesale shipments of 130k–135k units and capex of $175M–$200M.

Positive

• Global retail sales +8% (33,507 units)
• North America retail +14% (23,803 units)
• Dealer inventories -22% vs. Q1 2025
• Share repurchase $128 million completed

Negative

• Consolidated revenue -12% YoY ($1,173M)
• Consolidated operating income -85% YoY ($23M)
• HDFS revenue -54% YoY ($112M)
• Diluted EPS -79% YoY ($0.22)
• Net finance receivables -67% YoY ($2.4B)

Key Figures

Q1 2026 Revenue: $1.173B Q1 2026 Diluted EPS: $0.22 HDMC Revenue: $1.055B +5 more

8 metrics

Q1 2026 Revenue $1.173B Consolidated, down 12% vs Q1 2025

Q1 2026 Diluted EPS $0.22 Down from $1.07 in Q1 2025

HDMC Revenue $1.055B Q1 2026, down 2% vs prior year

HDFS Revenue $112M Q1 2026, down 54% vs prior year

LiveWire Revenue $5M Q1 2026, up 87% vs prior year

Global Retail Sales 33.5k units Q1 2026 worldwide motorcycles, up 8% YoY

North America Retail 23.8k units Q1 2026, up 14% vs prior year

Dealer Inventory Change -22% Global new motorcycle inventories vs end Q1 2025

Market Reality Check

Price: $23.21 Vol: Volume 4,359,743 vs 20-da...

normal vol

$23.21 Last Close

Volume Volume 4,359,743 vs 20-day average 3,226,046 (relative volume 1.35x) indicates elevated trading interest around the release. normal

Technical Price at $23.21 trades slightly below the 200-day MA of $23.58, near longer-term trend support.

Peers on Argus

HOG fell 5.19% alongside notable drops in peers like LCII -7.74%, THO -6.94%, BC...

HOG fell 5.19% alongside notable drops in peers like LCII -7.74%, THO -6.94%, BC -6.76%, and PII -4.46%, suggesting broader recreational vehicle pressure even though momentum scanners did not flag a coordinated sector move.

Common Catalyst At least one close peer (LCII) also reported earnings today, pointing to a shared earnings-driven backdrop in recreational vehicles.

Previous Earnings Reports

5 past events · Latest: Feb 10 (Negative)

Same Type Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 10	Q4/FY results	Negative	+4.0%	Reported weaker 2025 EPS and revenue while outlining 2026 guidance and capital plans.
Nov 04	Q3 results	Positive	-6.5%	Strong Q3 2025 EPS and revenue helped by a large HDFS transaction and cash unlock.
Jul 30	Q2 results & deal	Negative	+13.4%	Weak Q2 2025 figures offset by major HDFS deal unlocking significant cash proceeds.
May 01	Q1 results	Negative	+2.8%	Challenging Q1 2025 with broad declines in sales, revenue and earnings across segments.
Feb 05	Q4/FY results	Negative	-1.6%	Difficult 2024 results with lower EPS and shipments amid macro and rate headwinds.

Pattern Detected

Recent earnings releases have often been challenging operationally, with share price reactions mixed and slightly more tilted toward divergence than alignment.

Recent Company History

Over the past year, Harley-Davidson’s earnings reports have highlighted cyclical and structural pressures, including revenue declines, margin compression and the transformative HDFS transaction with KKR and PIMCO. Several quarters showed weaker HDMC metrics while financial engineering and cash returns—such as a $1B HDFS dividend and sizeable buybacks—featured prominently. Retail demand trends and guidance have remained focal points. Today’s Q1 2026 release continues this theme of soft earnings alongside improving retail sales and reaffirmed guidance.

Historical Comparison

+2.4% avg move · In the past year, HOG’s earnings headlines saw an average move of 2.42%. Today’s -5.19% reaction to ...

earnings

+2.4%

Average Historical Move earnings

In the past year, HOG’s earnings headlines saw an average move of 2.42%. Today’s -5.19% reaction to Q1 2026 stands out as a larger-than-typical downside move versus prior earnings days.

Earnings updates show a shift from broad 2024–2025 margin and demand pressure toward a restructured HDFS model, significant cash returns, and 2026 guidance focused on stabilizing HDMC volumes and profitability.

Market Pulse Summary

This announcement shows improving retail momentum but materially softer Q1 2026 financials, includin...

Analysis

This announcement shows improving retail momentum but materially softer Q1 2026 financials, including a 12% revenue decline and EPS of $0.22. HDFS revenue fell sharply, while LiveWire posted strong percentage growth from a small base. Compared with prior earnings, investors may weigh the benefits of lower dealer inventories and reaffirmed 2026 guidance against compressed margins and restructuring costs. Key metrics to watch include HDMC operating income, HDFS earnings and execution on the new growth strategy.

Key Terms

accelerated share repurchase agreement, net finance receivables

2 terms

accelerated share repurchase agreement financial

"included 3.1 million shares (valued at $65 million based on share price at delivery) pursuant to the accelerated share repurchase agreement entered into in Q4 '25"

An accelerated share repurchase agreement is a deal where a company quickly buys back its own shares by paying a financial institution up front, while the institution delivers shares it borrows and settles the exact quantity later based on market prices. For investors this matters because it immediately reduces the number of shares outstanding and can boost per-share earnings, change cash and leverage levels, and signal management’s view on the stock’s value.

net finance receivables financial

"Total quarter-end net finance receivables, including both retail and wholesale loans, were $2.4 billion"

Net finance receivables are the total amount a company is owed from loans, customer financing or other credit arrangements, after subtracting expected losses and other adjustments. Think of it as the company’s outstanding IOUs reduced by what it doesn't expect to collect; it matters to investors because it shows the realistic size of credit assets, potential future cash inflows, and the firm’s exposure to borrower defaults.

AI-generated analysis. Not financial advice.

MILWAUKEE, May 5, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported first quarter 2026 results.

"We're pleased with our first quarter results, which reflect actions we've taken to drive demand and improve dealer health. We saw a 14% increase in retail performance in North America, which drove global retail sales growth of 8%, and achieved a 22% year-over-year reduction in global dealer inventories, as we continue to prioritize aligning wholesale with retail demand. We are energized by the positive early reception to our new RIDE marketing platform, and excited to activate against our new growth strategy, Back to the Bricks," said Artie Starrs, President and CEO, Harley-Davidson.

First Quarter 2026 Highlights and Results

• North American retail motorcycle sales of 23,803 units, up 14% vs. prior year
• Global retail motorcycle sales of 33,507 units, up 8% vs. prior year
• Global dealer inventory levels of new motorcycles ended Q1 '26 down 22% vs. end Q1 '25
• HDMC global motorcycle shipments of 37,295, down 3% vs. prior year
• HDMC revenue of $1.1 billion, down 2% vs. prior year
• HDFS operating income margin of 19.9%
• Delivered diluted EPS of $0.22
• Repurchased $128 million of shares (6.6 million shares) on a discretionary basis
• Incurred $15 million of costs related to strategic changes, including termination benefits and other restructuring charges

First Quarter 2026 Results

Harley-Davidson, Inc. Consolidated Financial Results 

$ in millions (except EPS)	1st quarter
	2026	2025	Change
Revenue	$1,173	$1,329	-12 %
Operating Income	$23	$160	-85 %
Net Income Attributable to HDI	$25	$133	-81 %
Diluted EPS	$0.22	$1.07	-79 %

Consolidated revenue in the first quarter was down 12 percent, driven largely by an HDFS revenue decrease of 54 percent.

Consolidated operating income in the first quarter was down 85 percent, driven by a decline of 84 percent at HDMC and a decline of 65 percent at HDFS. At the LiveWire segment, the operating loss improved by $2 million or 11 percent lower than the prior year's loss. Consolidated operating income margin in the first quarter was 2 percent relative to 12.1 percent in the first quarter a year ago.

Harley-Davidson Motor Company (HDMC) – Results

$ in millions	1st quarter
	2026	2025	Change
Motorcycle Shipments (thousands)	37.3	38.6	-3 %
Revenue	$1,055	$1,082	-2 %
Motorcycles	$836	$864	-3 %
Parts & Accessories	$142	$143	-1 %
Apparel	$57	$57	0 %
Licensing	$6	$3	98 %
Other	$14	$14	-2 %
Gross Margin	25.3 %	29.1 %	-3.9 pts.
Operating Income	$19	$116	-84 %
Operating Margin	1.8 %	10.8 %	-9.0 pts.

First quarter global motorcycle shipments decreased 3 percent, in-line with the Company's  expectations. Revenue was down 2 percent, driven by the decrease in wholesale shipments and the unfavorable net effect of global pricing and sales incentives, partially offset by favorable foreign currency. Parts & Accessories revenue was down 1 percent and Apparel revenue was flat.

First quarter gross margin was down 3.9 points due to the cost of new or increased tariffs, the net effect of global pricing and sales incentives, and unfavorable product mix. These factors were partially offset by a favorable court judgement resulting in a tariff refund in the EU and favorable foreign currency. First quarter operating income margin was down 9.0 points due to the factors above, while operating expense was $49 million higher than a year ago, including restructuring expense of $15 million in the quarter.

Harley-Davidson Retail Motorcycle Sales

Motorcycles (thousands)	1st quarter
	2026	2025	Change
North America	23.8	20.9	14 %
EMEA	5.0	5.2	-3 %
Asia Pacific	4.0	4.4	-9 %
Latin America	0.7	0.6	21 %
Worldwide Total	33.5	31.0	8 %

Global retail motorcycle sales in the first quarter were up 8 percent versus the prior year, reflecting strong year-over-year results in North America and soft International results. North America retail experienced 16 percent growth in the US, driven by strength in the Touring category and a positive response to the new '26 motorcycle line-up. EMEA retail performance, down 3 percent, was characterized by modest growth in France, the Benelux region and the UK, while the German region experienced a decline. APAC retail performance, down 9 percent, saw declines in most major countries. Latin America retail was characterized by strong gains in Brazil and Mexico.

Harley-Davidson Financial Services (HDFS) – Results

$ in millions	1st quarter
	2026	2025	Change
Revenue	$112	$245	-54 %
Operating Income	$22	$64	-65 %

In the first quarter, HDFS revenue was down 54 percent from prior year, driven by lower retail and wholesale finance receivables at lower yields. The decline in retail receivables was due to the sale of loan assets as part of the HDFS transaction, which took place in the second half of 2025. Other income within HDFS revenue was favorable year-over-year due to new servicing fees, investment income, and new gains on third party loan sales.

HDFS' operating income decreased by $42 million in the first quarter or 65 percent. On the expense side, both interest expense and the provision for credit loss expense were significantly lower, which was due to the decreased size of the retail loan portfolio and related debt on a year-over-year basis. Operating expenses decreased by $1 million versus prior year. Total quarter-end net finance receivables, including both retail and wholesale loans, were $2.4 billion, a 67 percent decline over the prior year primarily due to the HDFS transaction.

LiveWire – Results

$ in millions	1st quarter
	2026	2025	Change
Revenue	$5	$3	87 %
Operating Loss	($18)	($20)	-11 %

LiveWire revenue for the first quarter increased by 87 percent. The revenue increase was due to higher electric motorcycle unit sales and higher STACYC electric bike sales. LiveWire's operating loss of $18 million in the first quarter compared to a loss of $20 million in the prior year period.

Harley-Davidson, Inc. Other Results – First Quarter 2026

• Net cash use of $228 million from operating activities
• Effective tax rate was 43%
• Paid cash dividends of $22 million
• Repurchased $128 million of shares (6.6 million shares) on a discretionary basis, which included 3.1 million shares (valued at $65 million based on share price at delivery) pursuant to the accelerated share repurchase agreement entered into in Q4 '25 with no additional cash outflow in Q1 '26 and 3.5 million shares repurchased on a discretionary basis with an associated cash outflow of $63 million in Q1 '26
• Cash and cash equivalents of $1.8 billion at the end of the quarter

2026 Financial Outlook
For the full year 2026, the Company reaffirms its guidance and continues to expect:

• HDMC global motorcycle retail sales of 130,000 to 135,000 units
• HDMC global motorcycle wholesale shipments of 130,000 to 135,000 units
• HDMC operating income of a $40 million loss to a $10 million profit
• HDFS operating income of $45 to $60 million
• LiveWire operating loss of $70 to $80 million
• Harley-Davidson, Inc. capital investments of $175 to $200 million

Company Background
Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, parts & accessories, experiences, riding gear and apparel. What We Make: The World's Best Motorcycles. Period. Who We Serve: Motorcycle Riders Worldwide. Why We Do It: To Protect and Grow Motorcycle Culture. What We Stand For: Life, Liberty and the Pursuit of Happiness. Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and has a controlling interest in Harley-Davidson Financial Services and LiveWire Group, Inc. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. LiveWire is committed to developing the technology of the future and investing in the capabilities needed to lead the transformation of motorsports. Learn more at harley-davidson.com. 

Webcast
Harley-Davidson will discuss its financial results and outlook on an audio webcast at 8:00 a.m. CDT today. The webcast login and supporting slides can be accessed at http://investor.harley-davidson.com/news-and-events/events-and-presentations. The audio replay will be available by approximately 10:00 a.m. CDT.

Cautionary Note Regarding Forward-Looking Statements
The Company intends that certain matters discussed in this press release are "forward-looking statements" intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such by reference to this footnote or because the context of the statement will include words such as the Company "believes," "anticipates," "expects," "plans," "projects," "may," "will," "estimates," "targets," "intends," "forecasts," "seeks," "sees," "should," "feels," "commits," "assumes," "envisions,"  or words of similar meaning. Similarly, statements that describe or refer to future expectations, future plans, strategies, objectives, outlooks, targets, guidance, commitments or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially, unfavorably or favorably, from those anticipated as of the date of this press release. Certain of such risks and uncertainties are described below. Shareholders, potential investors, and other readers are urged to consider these factors in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included in this press release are only made as of the date of this press release, and the Company disclaims any obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Important factors that could affect future results and cause those results to differ materially from those expressed in the forward-looking statements include, among others, the Company's ability to: (a) execute its business plans and strategies, including the Company's new strategic plan announced in the second quarter of 2026, successfully execute its approach to a full enterprise economic model, and strengthen its existing businesses while allowing for growth; (b) manage supply chain and logistics issues, including without limitation quality issues, unexpected interruptions or price increases caused by supplier volatility, raw material shortages, inflation, war or other hostilities, including the conflict in Iran, or natural disasters and longer shipping times and increased logistics costs; (c) manage and predict the impact that new, reinstated or adjusted tariffs may have on the Company's ability to sell products domestically and internationally, and the cost of raw materials and components, including tariffs recently imposed or that may be imposed by the U.S. on foreign goods or rebalancing or other tariffs recently imposed or that may be imposed by foreign countries on U.S. goods; (d) accurately analyze, predict and react to changing market conditions, interest rates, and geopolitical environments, and successfully adjust to shifting global consumer needs and interests, including successfully realigning its product portfolio, which encompasses re-introducing the Sportster; (e) accurately predict the margins of its segments in light of, among other things, tariffs, rebalancing trade measures, inflation, foreign currency exchange rates, the cost associated with product development initiatives and the Company's complex global supply chain; (f) maintain and enhance the value of the Harley-Davidson brand, including detecting and mitigating or remediating the impact of activist collective actions, such as calls for boycotts and other brand-damaging behaviors that could harm the Company's brand or business; (g) manage through changes in general economic and business conditions, including changing capital, credit and retail markets, and the changing domestic and international political environments, including as a result of the conflict in Iran; (h) successfully access the capital and/or credit markets on terms that are acceptable to the Company and within its expectations; (i) successfully carry out its global manufacturing and assembly operations; (j) develop and introduce products, services and experiences on a timely basis that the market accepts, that enable the Company to generate desired sales levels and that provide the desired financial returns, including successfully implementing and executing plans to shift to a rider-centric portfolio that includes a focus on accessibility and customization and growing its Parts & Accessories and Motor Clothes and apparel businesses; (k) perform in a manner that enables the Company to benefit from market opportunities while competing against existing and new competitors; (l) successfully manage and reduce costs throughout the business; (m) manage the impact that prices for and supply of used motorcycles may have on its business, including on retail sales of new motorcycles; (n) prevent, detect and remediate any issues with its motorcycles or any issues associated with the design, manufacturing, or assembly processes to avoid delays in new model launches, recall campaigns, regulatory agency investigations, increased warranty costs or litigation and adverse effects on its reputation and brand strength, and carry out any product programs or recalls within expected costs and timing; (o) successfully manage and reduce costs throughout the business; (p) continue to develop the capabilities of its distributors and dealers, effectively implement changes relating to its  full enterprise economic model, and manage the risks that its dealers may have difficulty obtaining capital and managing through changing economic conditions and consumer demand; (q) realize the desired business benefits from LiveWire operating as a separate public company, which may be affected by, among other things: (i) the ability of LiveWire to execute its plans to develop, produce, market and sell its electric vehicles; (ii) the demand for and consumer willingness to adopt two- and three-wheeled electric vehicles; (iii) the ability of LiveWire to obtain sufficient funding from sources other than the Company to sustain its operations; and (iv) other risks and uncertainties indicated in documents filed with the SEC by the Company or LiveWire Group, Inc., including those risks and uncertainties noted in Risk Factors under Item 1.A of LiveWire Group Inc.'s most recent Annual Report on Form 10-K; (r) manage the quality and regulatory non-compliance issues relating to the brake hose assemblies provided to the Company by Proterial Cable America, Inc. in a manner that avoids future quality or non-compliance issues and additional costs or recall expenses that are material; (s) maintain a productive relationship with Hero MotoCorp as a distributor and licensee of the Harley-Davidson brand name; (t) successfully maintain or achieve a manner in which to sell motorcycles in Europe, China, and the Company's Association of Southeast Asian Nations (ASEAN) countries that does not subject its motorcycles to incremental tariffs; (u) manage its Thailand corporate and manufacturing operation in a manner that allows the Company to avail itself of preferential free trade agreements and duty rates, and sufficiently lower prices of its motorcycles in certain markets; (v) retain and attract talented employees and leadership and qualified and experienced independent directors for its Board of Directors, eliminate personnel duplication, inefficiencies and complexity throughout the organization, and successfully complete transitions of executives, and effectively manage the return to on-site work of Milwaukee-based corporate employees at specified Company facilities; (w) accurately estimate and adjust to fluctuations in foreign currency exchange rates, interest rates and commodity prices; (x) manage the credit quality, the loan servicing and collection activities, and the recovery rates of Harley-Davidson Financial Services' loan portfolio; (y) prevent a ransomware attack or cybersecurity incidents and data privacy breaches and respond to related evolving regulatory requirements; (z) adjust to tax reform, healthcare inflation and reform and pension reform, and successfully estimate the impact of any such reform on the Company's business; (aa) manage through the effects inconsistent and unpredictable weather patterns may have on retail sales of motorcycles; (bb) implement and manage enterprise-wide information technology systems, including systems at its manufacturing facilities; (cc) manage changes, prepare for, and respond to evolving requirements in legislative and regulatory environments related to its products, services and operations, including increased environmental, safety, emissions or other regulations; (dd) manage its exposure to product liability claims in a manner that avoids or successfully mitigates the impact of substantial jury verdicts and manage exposure in commercial or contractual disputes; (ee) continue to manage the relationships and agreements that the Company has with its labor unions to help drive long-term competitiveness; (ff) realize the desired business benefits from KKR's and PIMCO's investments in Harley-Davidson Financial Services, Inc.; (gg) manage risks related to functions the Company outsources and the use of artificial intelligence by the Company and its vendors and suppliers; (hh) achieve anticipated results with respect to the Company's preowned motorcycle program, Harley-Davidson Certified, the Company's H-D1 Marketplace, and Apparel and Licensing; (ii) optimize capital allocation in light of the Company's capital allocation priorities; (jj) manage the Company's share repurchase strategy; (kk) manage issues related to climate change and related regulations; and (ll) realize the expected effects of the anticipated increase in Harley-Davidson Financial Services, Inc.'s retail finance receivable base on Harley-Davidson Financial Services, Inc.'s operating income.

The Company's ability to sell its motorcycles and related products and services and to meet its financial expectations also depends on the ability of the Company's dealers to sell its motorcycles and related products and services to retail customers. The Company depends on the capability and financial capacity of its dealers to develop and implement effective retail sales plans to create demand for the motorcycles and related products and services they purchase from the Company. In addition, the Company's dealers and distributors may experience difficulties in operating their businesses and selling Harley-Davidson motorcycles and related products and services as a result of weather, economic conditions, or other factors.

Harley-Davidson Financial Services, Inc.'s retail credit losses will continue to change over time due to changing consumer credit behavior, macroeconomic conditions including the impact of inflation and Harley-Davidson Financial Services, Inc.'s efforts to increase prudently structured loan approvals to sub-prime borrowers. In addition, Harley-Davidson Financial Services, Inc.'s efforts to adjust underwriting criteria based on market and economic conditions, and actions that the Company has taken and could take that impact motorcycle values, may impact Harley-Davidson Financial Services, Inc.'s retail credit losses.

The Company's operations, demand for its products, and its liquidity could be adversely impacted by changes in tariffs, inflation, work stoppages, facility closures, strikes, natural causes, widespread infectious disease, terrorism, war or other hostilities, including the conflict in Iran, or other factors. Refer to "Risk Factors" under Item 1.A of the Company's Annual Report on Form 10-K for the year ended December 31, 2025, filed with the SEC on February 26, 2026, for a discussion of additional risk factors and a more complete discussion of some of the cautionary statements noted above.

### (HOG-Earnings)

Harley-Davidson, Inc.
Condensed Consolidated Statements of Operations
(In thousands, except per share amounts)
(Unaudited)
		Three months ended
		March 31,		March 31,
		2026		2025
HDMC revenue		$    1,055,471		$     1,081,505
Gross profit		266,989		315,244
Selling, administrative and engineering expense		248,064		198,972
Operating income from HDMC		18,925		116,272
LiveWire revenue		5,116		2,743
Gross loss		(535)		(1,781)
Selling, administrative and engineering expense		17,136		18,028
Operating loss from Livewire		(17,671)		(19,809)
HDFS revenue		111,944		244,961
HDFS expense		89,704		180,925
Operating income from HDFS		22,240		64,036
Operating income		23,494		160,499
Other income, net		13,477		16,273
Investment income		8,696		8,941
Interest expense		(3,570)		(7,686)
Income before income taxes		42,097		178,027
Income tax provision		17,974		47,230
Net income		$         24,123		$        130,797
Less: Loss attributable to noncontrolling interests		650		2,307
Net income attributable to Harley-Davidson, Inc.		$         24,773		$        133,104
Earnings per share:
Basic		$              0.23		$               1.07
Diluted		$              0.22		$               1.07
Weighted-average shares:
Basic		110,016		123,947
Diluted		110,768		124,724
Cash dividends per share:		$         0.1875		$           0.1800

LiveWire results presented in the Company's financial statements represent the LiveWire reportable segment as determined in accordance with Financial Accounting Standards Board (FASB) Accounting Standards Codification (ASC) 280 Segment Reporting which may differ from LiveWire Group, Inc. results.

 

Harley-Davidson, Inc.
Condensed Consolidated Balance Sheets
(In thousands)
		(Unaudited)				(Unaudited)
		March 31,		December 31,		March 31,
		2026		2025		2025
ASSETS
Current assets:
Cash and cash equivalents		1,805,068		3,091,744		1,931,175
Accounts receivable, net		285,786		225,760		313,334
Finance receivables held for sale, net		426,792		264,238		-
Finance receivables held for investment, net		1,187,550		981,926		2,286,672
Inventories, net		622,189		730,898		712,312
Restricted cash		-		-		150,132
Other current assets		415,301		292,383		253,687
		4,742,686		5,586,949		5,647,312
Finance receivables held for investment, net		827,061		719,060		5,112,935
Other long-term assets		1,675,914		1,738,806		1,622,134
		$     7,245,661		$    8,044,815		$   12,382,381
LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
Accounts payable and accrued liabilities		$     1,232,554		$    1,061,194		$     1,105,802
Short-term deposits, net		248,642		280,095		178,376
Short-term debt		498,685		497,776		498,500
Current portion of long-term debt, net		498,246		819,629		1,839,100
		2,478,127		2,658,694		3,621,778
Long-term debt, net		1,134,865		1,649,612		4,963,261
Other long-term liabilities		552,534		579,659		623,652
Shareholders' equity		3,080,135		3,156,850		3,173,690
		$     7,245,661		$    8,044,815		$   12,382,381

 

Harley-Davidson, Inc.
Condensed Consolidated Statements of Cash Flows
(In thousands)
(Unaudited)
		Three months ended
		March 31,		March 31,
		2026		2025
Net cash (used) provided by operating activities		$      (228,021)		$        141,534
Cash flows from investing activities:
Capital expenditures		(31,792)		(29,973)
Finance receivables held for investment, net		(122,138)		91,197
Collection from retained securitization beneficial interests		10,261		-
Proceeds from derivative instruments		51,574		-
Other investing activities		91		171
Net cash (used) provided by investing activities		(92,004)		61,395
Cash flows from financing activities:
Proceeds from issuance of medium-term notes		-		647,088
Repayments of medium-term notes		(810,950)		-
Repayments of securitization debt		-		(292,671)
Net increase (decrease) in unsecured commercial paper		2,364		(140,778)
Borrowings of asset-backed commercial paper		-		155,000
Repayments of asset-backed commercial paper		-		(65,004)
Net decrease in deposits		(59,193)		(37,439)
Dividends paid		(21,540)		(22,921)
Repurchase of common stock		(70,018)		(93,095)
Other financing activities		-		5
Net cash (used) provided by financing activities		(959,337)		150,185
Effect of exchange rate changes on cash, cash equivalents and restricted cash		(7,314)		3,299
Net (decrease) increase in cash, cash equivalents and restricted cash		$  (1,286,676)		$        356,413
Cash, cash equivalents and restricted cash:
Cash, cash equivalents and restricted cash, beginning of period		$    3,091,744		$     1,740,854
Net (decrease) increase in cash, cash equivalents and restricted cash		(1,286,676)		356,413
Cash, cash equivalents and restricted cash, end of period		$    1,805,068		$     2,097,267
Reconciliation of cash, cash equivalents and restricted cash on the Consolidated balance sheets to the Consolidated statements of cash flows:
Cash and cash equivalents		$    1,805,068		$     1,931,175
Restricted cash		-		150,132
Restricted cash included in Other long-term assets		-		15,960
Cash, cash equivalents and restricted cash per the Consolidated statements of cash flows		$    1,805,068		$     2,097,267

 

HDMC Revenue and Motorcycle Shipment Data
(Unaudited)
		Three months ended
		March 31,		March 31,
		2026		2025
HDMC REVENUE (in thousands)
Motorcycles		$       836,294		$        863,863
Parts and accessories		142,243		143,433
Apparel		57,313		57,322
Licensing		6,048		3,058
Other		13,573		13,829
		$    1,055,471		$     1,081,505
HDMC U.S. MOTORCYCLE SHIPMENTS		23,884		24,865
HDMC WORLDWIDE MOTORCYCLE SHIPMENTS
Grand American Touring(a)		21,520		23,678
Cruiser		10,659		11,860
Sport and Lightweight		3,731		2,108
Adventure Touring		1,385		955
		37,295		38,601
(a) Includes Trike
LiveWire Motorcycle Shipments		91		33

 

HDMC Gross Profit
(Unaudited)
The estimated impact of significant factors affecting the comparability of gross profit from the first quarter of 2025 to the first quarter of 2026 were as follows (in millions):
2025 gross profit		$               315
Volume		(10)
Price and sales incentives		(22)
Foreign currency exchange rates and hedging		14
Shipment mix		(21)
Raw material prices		1
Manufacturing and other costs		(10)
		(48)
2026 gross profit		$               267

 

HDFS Finance Receivables Allowance for Credit Losses
(Unaudited)
		Three months ended
		March 31,		March 31,
		2026		2025
Balance, beginning of period		$            2,235		$        401,183
Provision for credit losses		13,153		53,334
Charge-offs, net of recoveries		6,208		(61,339)
Balance, end of period		$         21,596		$        393,178

 

Worldwide Retail Sales of Harley-Davidson Motorcycles(a)
(Unaudited)
		Three months ended
		March 31,		March 31,
		2026		2025
United States		22,245		19,207
Canada		1,558		1,685
Total North America		23,803		20,892
EMEA		5,034		5,175
Asia Pacific		3,967		4,362
Latin America		703		581
Total worldwide retail sales		33,507		31,010

(a) Data source for retail sales figures shown above is new sales warranty and registration information provided by dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning new retail sales, and the Company does not regularly verify the information that its dealers supply. This information is subject to revision.

 

 

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SOURCE Harley-Davidson, Inc.

FAQ

What were Harley-Davidson's Q1 2026 revenue and EPS (HOG)?

Q1 2026 revenue was $1,173 million and diluted EPS was $0.22. According to the company, consolidated revenue declined 12% year-over-year and EPS declined 79% versus prior-year, driven by weaker HDFS revenue and lower operating income at HDMC.

How did Harley-Davidson retail motorcycle sales perform in Q1 2026 (HOG)?

Global retail motorcycle sales rose 8% to 33,507 units in Q1 2026. According to the company, North America retail increased 14% to 23,803 units, while EMEA and APAC regions saw softer results offsetting overall gains.

Why did Harley-Davidson Financial Services (HDFS) revenue drop in Q1 2026 (HOG)?

HDFS revenue fell 54% to $112 million primarily from lower receivables after a 2025 transaction. According to the company, sale of loan assets reduced retail and wholesale finance receivables and related yields, lowering reported HDFS revenue year-over-year.

What guidance did Harley-Davidson reaffirm for full-year 2026 (HOG)?

The company reaffirmed HDMC retail and wholesale shipments of 130,000–135,000 units and capex of $175M–$200M. According to the company, segment operating income ranges include HDFS $45M–$60M and LiveWire operating loss $70M–$80M for 2026.

How much cash did Harley-Davidson use and return to shareholders in Q1 2026 (HOG)?

Net cash use from operations was $228 million and the company repurchased $128 million of shares. According to the company, Q1 also included $22 million of dividends and cash and equivalents of $1.8 billion at quarter-end.