Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
BlackRock, Inc. reports amended Schedule 13G ownership in HARLEY DAVIDSON INC. The filing shows beneficial ownership of 10,554,876 shares, representing 9.4% of the outstanding Common Stock as of 03/31/2026. The report lists sole voting power for 10,218,083 shares and sole dispositive power for 10,554,876 shares. The amendment was signed on 04/24/2026 by a BlackRock Managing Director.
Insights
BlackRock holds a significant minority stake in Harley-Davidson at 9.4% as of 03/31/2026.
BlackRock's Schedule 13G/A reports beneficial ownership of 10,554,876 shares with sole voting power over 10,218,083 shares. The filing follows Schedule 13G reporting conventions for passive institutional holders.
Ownership is large enough to be visible to investors but remains below 10% control thresholds; future filings could show changes in voting or disposition if BlackRock's position shifts.
Key Figures
Beneficially owned:10,554,876 sharesPercent of class:9.4%Sole voting power:10,218,083 shares+3 more
6 metrics
Beneficially owned10,554,876 sharesAmount beneficially owned per Item 4(a)
Percent of class9.4%Percent of Common Stock per Item 4(b)
Sole voting power10,218,083 sharesSole power to vote per Item 4(c)(i)
Sole dispositive power10,554,876 sharesSole power to dispose per Item 4(c)(iii)
Reporting date03/31/2026Cover page date for the reported holdings
Signature date04/24/2026Signed by Managing Director Spencer Fleming
Key Terms
Schedule 13G/A, beneficial ownership, sole dispositive power, Reporting Business Units
4 terms
Schedule 13G/Aregulatory
"Amendment No. 10 ) HARLEY DAVIDSON INC Common Stock"
A Schedule 13G/A is an amended public filing with the U.S. securities regulator that updates a previous Schedule 13G, disclosing when an individual or group holds a substantial (typically over 5%) stake in a company and is claiming a passive, non‑controlling intent. Investors monitor these updates because rising or falling holdings can signal changing confidence, potential future moves, or shifts in voting power — like watching a public ledger where large shareholders quietly adjust their positions.
beneficial ownershipfinancial
"Amount beneficially owned: 10554876 (b) Percent of class: 9.4 %"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
sole dispositive powerregulatory
"Sole power to dispose or to direct the disposition of: 10554876"
Sole dispositive power is the exclusive legal authority to decide what happens to a security — for example, whether to sell, transfer, or retain shares — without needing anyone else’s permission. Investors care because it signals who truly controls the economic outcome of an investment: like holding the only key to a safe, the holder can realize gains or losses and may trigger regulatory reporting, insider rules, or influence over corporate ownership.
Reporting Business Unitsother
"beneficially owned by certain business units (collectively, the "Reporting Business Units")"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
How many Harley-Davidson (HOG) shares does BlackRock report owning?
BlackRock reports beneficial ownership of 10,554,876 shares of Harley-Davidson common stock. This figure is listed in Item 4 as the amount beneficially owned in the Schedule 13G/A.
What percentage of HOG does BlackRock own per the amendment?
The filing states BlackRock beneficially owns 9.4% of Harley-Davidson common stock as of 03/31/2026. The percentage appears in Item 4(b) of the Schedule 13G/A cover information.
How much voting power does BlackRock have in HOG?
BlackRock reports sole voting power for 10,218,083 shares and shared voting power of 0. These figures are given in Item 4(c)(i) and (ii) of the filing.
Who signed the Schedule 13G/A amendment for BlackRock?
The amendment was signed by Spencer Fleming, Managing Director, with the signature date shown as 04/24/2026. The signature block appears at the end of the filing excerpt.
Does the filing state whether BlackRock holds shares for other persons?
The filing explains various persons may have rights to dividends or proceeds but states no one person's interest exceeds 5% of the outstanding common shares, per Item 6. It also notes holdings reflect Reporting Business Units.
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
UNDER THE SECURITIES EXCHANGE ACT OF 1934
(Amendment No. 10)
HARLEY DAVIDSON INC
(Name of Issuer)
Common Stock
(Title of Class of Securities)
412822108
(CUSIP Number)
03/31/2026
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
Rule 13d-1(b)
Rule 13d-1(c)
Rule 13d-1(d)
schemaVersion:
SCHEDULE 13G
CUSIP Number(s):
412822108
1
Names of Reporting Persons
BlackRock, Inc.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
10,218,083.00
6
Shared Voting Power
0.00
7
Sole Dispositive Power
10,554,876.00
8
Shared Dispositive Power
0.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
10,554,876.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
9.4 %
12
Type of Reporting Person (See Instructions)
HC
SCHEDULE 13G
Item 1.
(a)
Name of issuer:
HARLEY DAVIDSON INC
(b)
Address of issuer's principal executive offices:
3700 West Juneau Avenue MILWAUKEE WI 53208
Item 2.
(a)
Name of person filing:
BlackRock, Inc.
In accordance with SEC Release No. 34-39538 (January 12, 1998), this Schedule 13G reflects the securities beneficially owned, or deemed to be beneficially owned, by certain business units (collectively, the "Reporting Business Units") of BlackRock, Inc. and its subsidiaries and affiliates. It does not include securities, if any, beneficially owned by other business units whose beneficial ownership of securities are disaggregated from that of the Reporting Business Units in accordance with such release.
(b)
Address or principal business office or, if none, residence:
BlackRock, Inc., 50 Hudson Yards New York, NY 10001
(c)
Citizenship:
See Item 4 of Cover Page
(d)
Title of class of securities:
Common Stock
(e)
CUSIP No.:
412822108
Item 3.
If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)
Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)
Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)
Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)
Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)
An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)
An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)
A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)
A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)
A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)
A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J),
please specify the type of institution:
(k)
Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.
Ownership
(a)
Amount beneficially owned:
10554876
(b)
Percent of class:
9.4 %
(c)
Number of shares as to which the person has:
(i) Sole power to vote or to direct the vote:
10218083
(ii) Shared power to vote or to direct the vote:
0
(iii) Sole power to dispose or to direct the disposition of:
10554876
(iv) Shared power to dispose or to direct the disposition of:
0
Item 5.
Ownership of 5 Percent or Less of a Class.
Not Applicable
Item 6.
Ownership of more than 5 Percent on Behalf of Another Person.
If any other person is known to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, such securities, a statement to that effect should be included in response to this item and, if such interest relates to more than 5 percent of the class, such person should be identified. A listing of the shareholders of an investment company registered under the Investment Company Act of 1940 or the beneficiaries of employee benefit plan, pension fund or endowment fund is not required.
Various persons have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of the common stock of HARLEY DAVIDSON INC. No one person's interest in the common stock of HARLEY DAVIDSON INC is more than five percent of the total outstanding common shares.
Item 7.
Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
If a parent holding company has filed this schedule, pursuant to Rule 13d-1(b)(ii)(G), so indicate under Item 3(g) and attach an exhibit stating the identity and the Item 3 classification of the relevant subsidiary. If a parent holding company has filed this schedule pursuant to Rule 13d-1(c) or Rule 13d-1(d), attach an exhibit stating the identification of the relevant subsidiary.
See Exhibit 99
Item 8.
Identification and Classification of Members of the Group.
Not Applicable
Item 9.
Notice of Dissolution of Group.
Not Applicable
Item 10.
Certifications:
By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ?? 240.14a-11.
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
