Harley-Davidson CFO sells 1,554 shares in plan trade
HARLEY-DAVIDSON, INC.
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Form Type
4
Rhea-AI Filing Summary
HARLEY-DAVIDSON, INC. CFO and CCO Jonathan R. Root reported an open-market sale of company stock. On July 1, 2026, he sold 1,554 shares of common stock at $24.44 per share, classified as a non-derivative transaction.
The filing notes that this sale was effected under a Rule 10b5-1(c) trading plan adopted by Root on February 17, 2026, indicating it was pre-arranged. Following the sale, he directly holds 29,400 shares and indirectly holds 15,189.1056 shares through a 401(k) plan.
Insider Trade Summary 10b5-1
Net Seller: 1,554 shares
Net Sell
2 txns
Insider
Root Jonathan R
Role
CFO and CCO
Sold
1,554 shs ($38K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 1,554 | $24.44 | $38K |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 29,400 shares (Direct);
Common Stock — 15,189.1056 shares (Indirect, By 401(k))
Footnotes (2)
- F1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1(c) trading plan adopted by the Reporting Person on February 17, 2026.
- F2. Balance reflects the most current data available with regard to holdings in the 401(k) Plan.
Key Figures
Shares sold: 1,554 shares
Sale price per share: $24.44 per share
Direct holdings after sale: 29,400 shares
+3 more
6 metrics
Shares sold
1,554 shares
Open-market sale of common stock on July 1, 2026
Sale price per share
$24.44 per share
Price for the 1,554 common shares sold
Direct holdings after sale
29,400 shares
Common stock directly held by CFO after the transaction
Indirect 401(k) holdings
15,189.1056 shares
Common stock held indirectly via 401(k) Plan after update
Trading plan adoption date
February 17, 2026
Date CFO adopted Rule 10b5-1(c) trading plan
Transaction code
S
Classified as sale in open market or private transaction
Key Terms
Rule 10b5-1(c) trading plan, open-market sale, 401(k) Plan, non-derivative
4 terms
Rule 10b5-1(c) trading plan regulatory
"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1(c) trading plan adopted..."
A Rule 10b5-1(c) trading plan is a legally defined, pre-set schedule that lets company insiders automatically buy or sell stock at specified times or under set formulas when they are not in possession of undisclosed, sensitive information. Think of it like an automatic payment plan for trades: because the instructions are written in advance, trades under the plan help protect insiders from allegations of trading on secret information and give investors clearer expectations about when insiders will transact, which can affect liquidity and perceived transparency.
open-market sale financial
"transaction_action": "open-market sale","transaction_code_description": "Sale in open market or private transaction""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
401(k) Plan financial
"Balance reflects the most current data available with regard to holdings in the 401(k) Plan."
A 401(k) plan is a workplace retirement account that lets employees set aside part of their pay into a tax-advantaged savings pot, often with employers adding matching contributions — like a workplace piggy bank for future income. It matters to investors because the amount people save and how employers fund these plans influence consumer spending, corporate payroll costs and the flow of money into financial markets, which can affect stock prices and company valuations.
non-derivative financial
""transaction_type": "non-derivative","transaction_shares": "1554.0000""
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did Harley-Davidson (HOG) report for CFO Jonathan Root?
Harley-Davidson reported that CFO and CCO Jonathan R. Root sold shares. He completed an open-market sale of common stock under a pre-arranged Rule 10b5-1(c) trading plan, as disclosed in the Form 4 insider filing.
What type of transaction code is used for the Harley-Davidson (HOG) CFO’s sale?
The transaction is coded “S,” indicating a sale in the open market or a private transaction. It is categorized as a non-derivative transaction involving common stock, with 1,554 shares sold at $24.44 per share.
How are the Harley-Davidson (HOG) CFO’s 401(k) holdings reported in the Form 4?
The filing reports 15,189.1056 Harley-Davidson shares held indirectly through a 401(k) plan. A footnote explains this balance reflects the most current available data for holdings in the 401(k) Plan at the time of the report.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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