Harley-Davidson, Inc. reports developments across its motorcycle, rider-lifestyle and financing businesses. The company is the parent of Harley-Davidson Motor Company and Harley-Davidson Financial Services, with news commonly covering motorcycle retail sales, dealer inventory, shipments, accessories, riding gear, apparel collaborations and brand platforms such as RIDE.
Updates also cover the Back to the Bricks strategic plan, quarterly results, share repurchases, restructuring costs, HDFS financing activity and the company’s controlling interest in LiveWire Group. Coverage reflects the company’s mix of heavyweight motorcycles, customizable products, rider experiences, consumer finance, insurance programs and electric-motorcycle exposure.
Harley-Davidson announced significant changes as part of its "Rewire" initiative, aiming to streamline operations and improve efficiency. The restructuring is expected to incur costs of approximately $42 million in Q2 2020, with around 700 positions eliminated globally, including a leadership change as CFO John Olin departs. Key goals include enhancing core strengths, prioritizing essential markets, and simplifying product lines. A detailed report on The Rewire's financial implications will be shared with the upcoming Q2 results.