Coldwell Banker Real Estate Unveils "Live Well With Coldwell," a Campaign Celebrating a Better Way to Find Home
Coldwell Banker Real Estate (NYSE: HOUS) has launched its new national advertising campaign "Live Well With Coldwell," featuring the brand's proprietary Move Meter technology and dedicated ad placements for its Global Luxury program.
The campaign will debut at Generation Blue Experience® conference and air during football season on Prime Video. Notable achievements include ranking #3 in ad effectiveness among 550 advertisers during the 2024 football season and maintaining the #1 real estate ad ranking for 13 consecutive years.
Coldwell Banker operates through a network of 95,000 affiliated sales professionals across 2,700 offices in 48 countries, offering comprehensive residential and commercial real estate services.
Coldwell Banker Real Estate (NYSE: HOUS) ha lanciato la sua nuova campagna pubblicitaria nazionale "Live Well With Coldwell", che presenta la tecnologia proprietaria Move Meter della marca e posizionamenti pubblicitari dedicati al programma Global Luxury.
La campagna farà il suo debutto alla conferenza Generation Blue Experience® e sarà trasmessa durante la stagione calcistica su Prime Video. Tra i risultati notevoli: si è classificata al 3° posto per efficacia pubblicitaria tra 550 inserzionisti nella stagione NFL 2024 e ha mantenuto il 1° posto tra le pubblicità immobiliari per 13 anni consecutivi.
Coldwell Banker opera tramite una rete di 95.000 professionisti di vendita affiliati presenti in 2.700 uffici in 48 paesi, offrendo servizi completi di real estate residenziale e commerciale.
Coldwell Banker Real Estate (NYSE: HOUS) ha lanzado su nueva campaña publicitaria nacional "Live Well With Coldwell", que presenta la tecnología propietaria Move Meter de la marca y ubicaciones publicitarias dedicadas a su programa Global Luxury.
La campaña hará su debut en la conferencia Generation Blue Experience® y se transmitirá durante la temporada de fútbol en Prime Video. Entre los logros se destaca haber quedado en el 3er puesto en efectividad publicitaria entre 550 anunciantes durante la temporada de fútbol 2024 y mantener el liderazgo #1 en anuncios inmobiliarios durante 13 años consecutivos.
Coldwell Banker opera a través de una red de 95,000 profesionales de ventas afiliados en 2,700 oficinas en 48 países, ofreciendo servicios integrales de bienes raíces residenciales y comerciales.
Coldwell Banker Real Estate (NYSE: HOUS)가 새로운 전국 광고 캠페인 "Live Well With Coldwell"을 시작했으며, 브랜드의 독점 기술 Move Meter과 Global Luxury 프로그램 전용 광고를 특징으로 합니다.
캠페인은 Generation Blue Experience® 컨퍼런스에서 처음 공개되며 프라임 비디오의 풋볼 시즌에 방영될 예정입니다. 주목할 만한 성과로는 2024년 풋볼 시즌 동안 550명의 광고주 중 광고 효과 3위를 차지했고 13년 연속 부동산 광고 1위 자리를 유지했습니다.
Coldwell Banker는 2,700개국의 48개국에 95,000명의 제휴 판매 전문가 네트워크를 통해 주거용 및 상업용 부동산 서비스를 제공합니다.
Coldwell Banker Real Estate (NYSE: HOUS) lance sa nouvelle campagne publicitaire nationale "Live Well With Coldwell", mettant en avant la technologie propriétaire de la marque Move Meter et des emplacements publicitaires dédiés à son programme Global Luxury.
La campagne sera présentée lors de la conférence Generation Blue Experience® et sera diffusée pendant la saison de football sur Prime Video. Parmi les réalisations notables, elle se classe troisième en efficacité publicitaire sur 550 annonceurs pendant la saison de football 2024 et maintient le premier rang des publicités immobilières pendant 13 années consécutives.
Coldwell Banker opère via un réseau de 95 000 professionnels de la vente affiliés répartis sur 2 700 bureaux dans 48 pays, offrant des services complets d’immobilier résidentiel et commercial.
Coldwell Banker Real Estate (NYSE: HOUS) hat seine neue landesweite Werbekampagne "Live Well With Coldwell" gestartet und darunter die proprietäre Move Meter-Technologie der Marke sowie dedizierte Anzeigenschaltungen für das Global Luxury-Programm vorgestellt.
Die Kampagne wird ihre Premiere auf der Generation Blue Experience®-Konferenz haben und während der Football-Saison auf Prime Video ausgestrahlt. Zu den bemerkenswerten Erfolgen gehört, dass sie 3. Platz in der Werbewirksamkeit unter 550 Werbetreibenden in der Football-Saison 2024 belegte und seit 13 aufeinanderfolgenden Jahren die Nr. 1 der Immobilienwerbung bleibt.
Coldwell Banker arbeitet über ein Netzwerk von 95.000 affiliierten Vertriebsprofis in 2.700 Büros in 48 Ländern und bietet umfassende Wohn- und Gewerbeimmobilienservices an.
Coldwell Banker Real Estate (NYSE: HOUS) أطلقت حملتها الإعلانية الوطنية الجديدة "Live Well With Coldwell"، مع تكنولوجيا Move Meter المملوكة للشركة ومواضع إعلانية مخصصة لبرنامج Global Luxury.
سيتم عرض الحملة لأول مرة في مؤتمر Generation Blue Experience® وستُعرض خلال موسم كرة القدم على Prime Video. من الإنجازات البارزة أنها احتلت المرتبة الثالثة في فعالية الإعلان بين 550 معلناً خلال موسم كرة القدم 2024 وتحافظ على المرتبة الأولى في إعلانات العقارات لمدة 13 عامًا متتالية.
تعمل Coldwell Banker عبر شبكة من 95,000 محترف مبيعات منتسب في 2,700 مكتب في 48 دولة، وتقدم خدمات عقارية سكنية وتجارية شاملة.
Coldwell Banker Real Estate (NYSE: HOUS) 已推出其全新的全国广告活动“Live Well With Coldwell”，展示品牌的专有技术Move Meter及其 Global Luxury 计划的专门广告投放。
该活动将首次在 Generation Blue Experience® 会议上亮相，并在美式足球赛季于 Prime Video 播出。值得注意的成就包括在 2024 年美式橄榄球赛季中，在 550 位广告商中排名 广告效果第3位，并保持连续 13 年的 房地产广告排名第一。
Coldwell Banker 通过遍布 48 个国家/地区的 2,700 个办公室、拥有 95,000 名加盟销售专业人士的网络运作，提供全面的住宅和商业地产服务。
- Ranked #3 in ad effectiveness among 550 advertisers during 2024 football season
- Maintained #1 real estate ad ranking for 13 consecutive years
- Extensive global presence with 95,000 agents across 2,700 offices in 48 countries
- None.
The new campaign blends emotional storytelling, Move Meter technology, and the first-ever dedicated ad placements for the Coldwell Banker Global Luxury program
The campaign will premiere at Generation Blue Experience®, Coldwell Banker Real Estate's highly attended international conference, before airing on select Thursday evenings this fall during football season on Prime Video. With this launch, Coldwell Banker Real Estate introduces a new tagline that reflects its focus on helping clients live well, wherever they call home.
At the center of the ads is the brand's proprietary Move Meter®, a digital tool that helps consumers compare cities on cost of living, amenities, and lifestyle factors. Licensed music from Cat Stevens provides the soundtrack, underscoring the emotional journey people take in finding home.
"Live Well With Coldwell is a reminder that real estate is about more than transactions—it's about creating the foundation of a life well-lived," said Brandon Newman, Coldwell Banker Real Estate Vice President of Marketing. "By pairing powerful storytelling with data-driven tools, this campaign connects dreams with decisions. Football is the perfect backdrop because it's where people gather to enjoy home, community, and tradition."
For the first time, the Coldwell Banker Global Luxury program will also have dedicated ad placements, underscoring the brand's expertise in serving affluent buyers and sellers worldwide. The brand continues to enhance its support for its 95,000 agents delivering premium service across all market segments through innovative marketing materials, cutting-edge client service tools, and comprehensive professional development programs.
"Whether guiding a first-time buyer or a luxury client, we're giving our affiliated agents the tools, technology, and learning resources to deliver unmatched service at every price point," said Jason Waugh, President of Coldwell Banker Affiliates.
The Coldwell Banker brand has long been known for its presence in sports marketing. Out of 550 advertisers during the 2024 football season, the Coldwell Banker® brand ranked #3 in ad effectiveness1, and it has held the #1 real estate ad ranking for 13 consecutive years, according to ACE Metrix2. With this year's campaign airing on select Thursday evenings during the football season, the brand is building on that legacy while positioning itself for continued growth in an evolving housing market.
About Coldwell Banker Real Estate LLC
Powered by its network of 95,000 affiliated sales professionals in approximately 2,700 offices across 48 countries and territories, the Coldwell Banker® system is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. The Coldwell Banker brand is committed to providing its network of affiliated sales agents with the tools and insights needed to excel in today's marketplace and is known for its bold leadership and dedication to driving the industry forward. The brand was named among the 2025 Women's Choice Award® "9 out of 10 Customer Recommended Real Estate Agency." Blue is bold and the integrity and values of the Coldwell Banker brand give the Gen Blue network an unbeatable edge. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. To join Coldwell Banker Real Estate and unlock the Gen Blue possibilities, please visit our Careers page.
1 Measured by viewer search engagement/recall. Source: Edo, NFL TV Outcomes Report, May 2025
2 Ace Metrix Scores 2012-2024. Real Estate Category
Media Inquiries:
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Athena Snow | Lauren Riefflin |
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SOURCE Coldwell Banker Real Estate LLC
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