Coldwell Banker Real Estate Unveils "Live Well With Coldwell," a Campaign Celebrating a Better Way to Find Home
Rhea-AI Summary
Coldwell Banker Real Estate (NYSE: HOUS) has launched its new national advertising campaign "Live Well With Coldwell," featuring the brand's proprietary Move Meter technology and dedicated ad placements for its Global Luxury program.
The campaign will debut at Generation Blue Experience® conference and air during football season on Prime Video. Notable achievements include ranking #3 in ad effectiveness among 550 advertisers during the 2024 football season and maintaining the #1 real estate ad ranking for 13 consecutive years.
Coldwell Banker operates through a network of 95,000 affiliated sales professionals across 2,700 offices in 48 countries, offering comprehensive residential and commercial real estate services.
Positive
- Ranked #3 in ad effectiveness among 550 advertisers during 2024 football season
- Maintained #1 real estate ad ranking for 13 consecutive years
- Extensive global presence with 95,000 agents across 2,700 offices in 48 countries
Negative
- None.
News Market Reaction 11 Alerts
On the day this news was published, HOUS declined 2.91%, reflecting a moderate negative market reaction. Argus tracked a peak move of +2.4% during that session. Our momentum scanner triggered 11 alerts that day, indicating notable trading interest and price volatility. This price movement removed approximately $25M from the company's valuation, bringing the market cap to $845M at that time.
Data tracked by StockTitan Argus on the day of publication.
The new campaign blends emotional storytelling, Move Meter technology, and the first-ever dedicated ad placements for the Coldwell Banker Global Luxury program
The campaign will premiere at Generation Blue Experience®, Coldwell Banker Real Estate's highly attended international conference, before airing on select Thursday evenings this fall during football season on Prime Video. With this launch, Coldwell Banker Real Estate introduces a new tagline that reflects its focus on helping clients live well, wherever they call home.
At the center of the ads is the brand's proprietary Move Meter®, a digital tool that helps consumers compare cities on cost of living, amenities, and lifestyle factors. Licensed music from Cat Stevens provides the soundtrack, underscoring the emotional journey people take in finding home.
"Live Well With Coldwell is a reminder that real estate is about more than transactions—it's about creating the foundation of a life well-lived," said Brandon Newman, Coldwell Banker Real Estate Vice President of Marketing. "By pairing powerful storytelling with data-driven tools, this campaign connects dreams with decisions. Football is the perfect backdrop because it's where people gather to enjoy home, community, and tradition."
For the first time, the Coldwell Banker Global Luxury program will also have dedicated ad placements, underscoring the brand's expertise in serving affluent buyers and sellers worldwide. The brand continues to enhance its support for its 95,000 agents delivering premium service across all market segments through innovative marketing materials, cutting-edge client service tools, and comprehensive professional development programs.
"Whether guiding a first-time buyer or a luxury client, we're giving our affiliated agents the tools, technology, and learning resources to deliver unmatched service at every price point," said Jason Waugh, President of Coldwell Banker Affiliates.
The Coldwell Banker brand has long been known for its presence in sports marketing. Out of 550 advertisers during the 2024 football season, the Coldwell Banker® brand ranked #3 in ad effectiveness1, and it has held the #1 real estate ad ranking for 13 consecutive years, according to ACE Metrix2. With this year's campaign airing on select Thursday evenings during the football season, the brand is building on that legacy while positioning itself for continued growth in an evolving housing market.
About Coldwell Banker Real Estate LLC
Powered by its network of 95,000 affiliated sales professionals in approximately 2,700 offices across 48 countries and territories, the Coldwell Banker® system is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. The Coldwell Banker brand is committed to providing its network of affiliated sales agents with the tools and insights needed to excel in today's marketplace and is known for its bold leadership and dedication to driving the industry forward. The brand was named among the 2025 Women's Choice Award® "9 out of 10 Customer Recommended Real Estate Agency." Blue is bold and the integrity and values of the Coldwell Banker brand give the Gen Blue network an unbeatable edge. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. To join Coldwell Banker Real Estate and unlock the Gen Blue possibilities, please visit our Careers page.
1 Measured by viewer search engagement/recall. Source: Edo, NFL TV Outcomes Report, May 2025
2 Ace Metrix Scores 2012-2024. Real Estate Category
Media Inquiries:
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Athena Snow | Lauren Riefflin |
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SOURCE Coldwell Banker Real Estate LLC
FAQ
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