Guaranteed Rate Affinity Welcomes Marc Sokobin as Director of Sales and Market Development
Guaranteed Rate Affinity (NASDAQ:HOUS) announced the appointment of Marc Sokobin as Director of Sales and Market Development on January 29, 2026.
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Rhea-AI Summary
Guaranteed Rate Affinity (NASDAQ:HOUS) announced the appointment of Marc Sokobin as Director of Sales and Market Development on January 29, 2026. Sokobin brings over 30 years of mortgage experience and will support recruiting, mentoring, and team growth alongside loan officer Brian Scott Cohen in the New York market.
The role will leverage Guaranteed Rate Affinity's partner relationships, technology platform, and national brand to expand the Brian Scott Cohen Team's presence and production in New York.
Key Figures
- Industry experience
- more than 30 years
- Marc Sokobin’s mortgage industry experience
- Leadership transition year
- 2010
- Year Sokobin moved into leadership and management roles
Historical Context
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Stockholders of Compass and Anywhere overwhelmingly approved the planned merger.
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Coldwell Banker Realty’s Dawn McKenna Group expanded to Florida’s Emerald Coast.
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Sotheby’s International Realty released a 2026 Luxury Outlook highlighting strong demand.
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Guaranteed Rate Affinity highlighted a loan officer achieving President’s Club quickly.
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Walters | Plaxen Group affiliated with Sotheby’s International Realty for global expansion.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Appointment supports continued growth and leadership development for one of Guaranteed Rate Affinity's high-performing teams
Sokobin brings more than 30 years of mortgage industry experience to Guaranteed Rate Affinity. He began his career as a loan originator in
In 2010, Sokobin transitioned into leadership and management roles, focusing on recruiting, mentoring, and developing loan officers. Over the course of his career, he has held management positions at several leading financial institutions, including Wells Fargo, Bank of America, and The Federal Savings Bank. In these roles, Sokobin helped cultivate talent and guide originators into becoming high producers.
"I've spent much of my career focused on developing talent and building teams that can perform at a high level over the long term," Sokobin said. "The opportunity to work alongside Brian and support a team with such a strong reputation was a major draw for me. Guaranteed Rate Affinity has the infrastructure, partnerships, and technology in place to help loan officers succeed."
At Guaranteed Rate Affinity, Sokobin will focus on recruiting, mentoring, and team development to support continued growth across the Brian Scott Cohen Team. He will leverage the company's partner relationships, technology platform, and national brand to help strengthen performance and expand the team's presence in the
"Marc brings a rare combination of production experience and leadership perspective," said Brian Scott Cohen. "He understands what it takes to build and support successful loan officers, and his focus on mentorship and recruiting will be critical as we continue to grow. We're excited to have him join the team and help take our next phase of expansion forward."
About Guaranteed Rate Affinity
Guaranteed Rate Affinity is a joint venture between Guaranteed Rate, Inc. and Anywhere Integrated Services (NYSE: HOUS), which owns some of the industry's most recognized and respected real estate brands. The innovative JV has funded over
Guaranteed Rate Affinity provides unmatched support to Anywhere brokers coast-to-coast, ensuring their customers receive fast pre-approvals, appraisals, and loan closings, creating the ability for buyers to move quickly and confidently when purchasing homes in today's competitive market. The company also provides the same services to the public and other real estate brokerage and relocation companies across the country—helping employers improve their employees' relocation experience by prioritizing customer service, digital mortgage ease, and competitive rates.
Disclosures: Guaranteed Rate owns a controlling
Visit grarate.com for more information.
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SOURCE Guaranteed Rate Affinity
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