Coldwell Banker Realty's Dawn McKenna Group Expands to 30A Amid Growing Demand in Florida's Emerald Coast

Rhea-AI Summary

Coldwell Banker Realty (HOUS) announced that the Dawn McKenna Group has expanded to Destin and the 30A corridor on Florida's Emerald Coast, opening a new DMG | 30A office in Santa Rosa Beach at 2930 W. County Hwy 30A, Unit #105.

The group cites strong demand for luxury vacation and second‑home properties. DMG's 30A agents bring over 20 years of experience and more than $200 million in sales volume. The team added local specialist Bonnie Hall and Maria McKenna, who have track records of record sales and service to military families, investors, and luxury buyers.

Positive

• Market expansion into high‑demand 30A and Destin coastal corridor
• $200M+ cumulative sales volume by 30A agents
• Local expertise added: Bonnie Hall resident since 1997
• Addressable luxury market supported by record‑setting transactions

Negative

• None.

Key Figures

Agent sales volume over $200 million DMG 30A agents’ historical sales volume

Agent experience more than 20 years Experience of DMG’s 30A agents

Local residency since 1997 Bonnie Hall’s residency on the Emerald Coast

DMG Chicago start 2023 Maria McKenna’s start with DMG in Chicago

Market Reality Check

$17.64 Last Close

Volume Volume 1,465,115 is close to 20-day average 1,462,988 (relative volume 1.0). normal

Technical Price 14.45 is trading above 200-day MA at 7.22, reflecting a strong pre-news uptrend.

Peers on Argus

HOUS was modestly up 0.14% with mixed peer moves: HBNB up 1.99%, RMAX up 4.04%, while REAX fell 1.2% and IRS fell 2.39%. This points to a stock-specific move rather than a broad sector trend.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 22	Production milestone	Positive	+0.3%	Loan officer rapidly achieving President's Club production thresholds.
Dec 17	Luxury team affiliation	Positive	-3.5%	Walters | Plaxen Group joining Sotheby's to expand bi‑coastal luxury reach.
Dec 11	Leadership promotion	Positive	+3.2%	New regional manager appointed to drive Northern California mortgage growth.
Dec 09	Market trends report	Positive	+4.1%	Design and layout trends report from Better Homes and Gardens Real Estate.
Nov 20	Executive promotion	Positive	-2.1%	Operations executive elevated to lead strategy and Same Day Mortgage rollout.

Pattern Detected

Across recent largely positive corporate updates, HOUS showed mixed reactions, with 3 aligned and 2 divergent price moves, suggesting news impact has not been uniformly directional.

Recent Company History

Over the last few months, HOUS disclosures have highlighted operational achievements and brand-building rather than major financial inflections. Leadership and production milestones at Guaranteed Rate Affinity on Nov 20, Dec 11, and Dec 22, 2025 underscored mortgage platform growth. Better Homes and Gardens Real Estate’s 2026 Design Trends report on Dec 9, 2025 focused on consumer preferences. A high-end team’s Sotheby’s affiliation on Dec 17, 2025 emphasized luxury reach. Today’s Coldwell Banker Dawn McKenna Group expansion similarly extends the company’s footprint in affluent coastal markets.

Market Pulse Summary

The stock surged +17.9% in the session following this news. A strong positive reaction aligns with HOUS’s established uptrend, trading at 14.45 versus a 7.22 200-day MA and sitting within 4.56% of its 15.14 52-week high before this release. The expansion of the Dawn McKenna Group into 30A and Destin extends HOUS’s presence in affluent coastal markets, echoing prior luxury-focused initiatives. Investors assessing sustainability could watch how similar growth and branding updates previously produced mixed but often constructive short-term price responses.

AI-generated analysis. Not financial advice.

DESTIN, Fla., Jan. 7, 2026 /PRNewswire/ -- Coldwell Banker Realty in Florida is excited to announce that the nationally recognized Dawn McKenna Group ("DMG") has expanded to Destin and the 30A corridor in Florida.

DMG has seen strong demand for luxury real estate in Florida's most sought-after vacation and second-home destinations, particularly along the scenic 30A corridor. Building on its success in Naples, the group's expansion onto 30A reflects its commitment to serving clients wherever they live, vacation, and invest.

"Opening our DMG | 30A office is an exciting milestone for the Dawn McKenna Group," says Dawn McKenna, founder of DMG. "30A is among the most desirable coastal destinations in the country, and our clients have been increasingly asking for our expertise here. This expansion allows us to deliver the same exceptional service and market knowledge our clients expect – whether they're buying a vacation home, investing in property, or relocating to the Emerald Coast."

DMG's 30A agents bring more than 20 years of experience, over $200 million in sales volume, and a history of record-breaking transactions to the office. As part of the expansion, DMG has added Bonnie Hall, an award-winning, highly credentialed real estate professional who has provided exceptional service and helped hundreds of satisfied buyers and sellers. A resident of the area since 1997, Hall serves buyers and sellers on the Emerald Coast, from Fort Walton Beach to Rosemary Beach to Panama City Beach. She represents a wide range of clients, from first-time buyers to luxury home buyers and seasoned investors.

Hall joins the team with Maria McKenna, a dynamic real estate professional serving the iconic communities along Florida's 30A, including beloved destinations like Rosemary Beach, Alys Beach, Seaside and Watercolor. Known for her refined market knowledge, client-first approach, and commitment to excellence, McKenna has achieved remarkable success – setting and surpassing record sales in the Gulf-front market. She began her career with DMG in Chicago in 2023, bringing her experience in one of the nation's most competitive markets to Florida.

30A and Destin are popular destinations for military personnel stationed at nearby bases, including Eglin Air Force Base and Hurlburt Field. As members of military families themselves, Hall and McKenna understand firsthand the challenges that come with relocation needs. That unique perspective drives their passion for making the homebuying process simple and stress-free. Today, they proudly serve as advocates for military families, second-home buyers, and investors.

"We are thrilled to see the Dawn McKenna Group bring its nationally recognized expertise to 30A," says Duff Rubin, Regional President, Southeast of Coldwell Banker Realty. "Their proven success in luxury real estate and commitment to client service make them a perfect addition to our Destin office and this vibrant coastal community."

DMG | 30A will be located at 2930 W. County Hwy 30A, Unit #105, Santa Rosa Beach, Florida 32459.

About the Dawn McKenna Group

The Dawn McKenna Group (DMG) is one of the nation's leading luxury real estate teams, founded by renowned industry expert and visionary, Dawn McKenna. Ranked among the Top 20 Mega Teams in the U.S. by The Wall Street Journal RealTrends, DMG holds the #1 position in Chicagoland, the Midwest, Naples, and Park City. With more than $6 billion in career sales, DMG delivers exceptional results in premier markets including Chicago, Chicago's North Shore and Western Suburbs, Naples, Park City, Lake Geneva, Harbor Country and 30A. The DMG network extends beyond residential resale with a dedicated development division specializing in the sales and marketing of top-tier developments across the United States and Caribbean, representing over $1.9 billion in active inventory. For more information, visit www.dawnmckennagroup.com.

About Coldwell Banker Realty

Coldwell Banker Realty in Florida is a leading residential real estate brokerage company with approximately 79 offices and over 7,000 affiliated sales associates. Coldwell Banker Realty is owned by a subsidiary of Anywhere Real Estate Inc. (NYSE:HOUS), the largest full-service residential real estate services company in the United States. Visit ColdwellBankerHomes.com.

Media Contact:
Natalia Manez, PR Manager, Coldwell Banker Realty
Natalia.manez@cbhome.com
631-662-5481

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SOURCE Coldwell Banker Realty

FAQ

What is Coldwell Banker Realty announcing about the Dawn McKenna Group (HOUS) on Jan 7, 2026?

The company announced DMG has opened a new DMG | 30A office in Santa Rosa Beach to serve Destin and the 30A corridor.

Where is the new Dawn McKenna Group (HOUS) 30A office located?

The office is at 2930 W. County Hwy 30A, Unit #105, Santa Rosa Beach, FL 32459.

What agent experience and sales scale does DMG cite for the 30A expansion?

DMG's 30A agents bring over 20 years of experience and more than $200 million in sales volume.

Which local agents joined Dawn McKenna Group's (HOUS) 30A team?

Bonnie Hall, a local resident since 1997, and Maria McKenna, who joined DMG in 2023, joined the 30A team.

How does the DMG 30A expansion aim to serve military families near Destin?

The announcement says Hall and McKenna, as members of military families, will provide relocation support and advocate for military buyers.