Better Homes and Gardens Real Estate Report Unveils 2026 Design Trends Driving Decisions for Home Buyers
Better Homes and Gardens Real Estate (NYSE:HOUS) released the 2026 Design Trends Moving Real Estate Report on Dec 9, 2025, summarizing consumer, agent and design‑professional insights.
Rhea-AI Summary
Better Homes and Gardens Real Estate (NYSE:HOUS) released the 2026 Design Trends Moving Real Estate Report on Dec 9, 2025, summarizing consumer, agent and design‑professional insights.
Key findings: buyers prioritize flexible layouts and personalization as average first‑time buyer age nears 40; 40% say paint color strongly shapes first impressions; 86% value adaptable layouts over raw square footage; curb appeal and craftsmanship are major decision drivers. The report names Calming Coastal Blue as Interior Color of the Year and Soft Stone Gray as Exterior Color of the Year. The consumer survey of 500 U.S. adults was fielded Oct 6–9, 2025 (±4.4% margin of error).
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Details
News Market Reaction – HOUS
On Dec 9, the day this news came out, HOUS closed 4.11% above the previous close.
Data tracked by StockTitan Argus for the Dec 9 session.
Key Figures
- Buyers prioritizing personal feel
- Nearly half of buyers
- Top priority is finding a home that feels personal and like home
- Impact of paint color
- 40% of buyers
- Say paint color strongly shapes their first impression
- Attention to paint color
- About one-third of buyers
- Say paint color catches their attention
- Flexible layout importance
- 86% of buyers
- Say flexible layouts help them see past home size
- Curb appeal emotion
- Nearly half of buyers
- Won’t buy a home that doesn’t feel right at first walk-in
- Survey sample size
- 500 U.S. adults
- Consumer survey conducted Oct 6–9, 2025
- Margin of error
- ±4.4 percentage points
- Survey margin of error at 95% confidence level
- Confidence level
- 95%
- Confidence level for the survey’s margin of error
Historical Context
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Promotion of new Chief Operations and Strategy Officer at Guaranteed Rate Affinity.
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Definitive all-stock merger agreement between Compass and Anywhere Real Estate.
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Return of VP of Mortgage Lending and launch of new mortgage group.
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Release of 2025 American Dream Report on aspiring homeowners.
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Q3 2025 results with revenue growth and positive Operating EBITDA.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
margin of error technical
confidence level technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Consumer, agent and design professional insights reveal buyers are increasingly seeking homes with flexible design, curb appeal, and personality as they navigate a challenging market
Six Key Trends Driving Buyer Decisions in 2026
- The New Starter Home: Starter homes are no longer just about affordability. As the average age of the first-time homeowner nears 40, today's buyers are shifting their priorities, seeking spaces that balance smaller footprints with natural beauty and intentional design. Finding a home that feels personal and truly like home is the top priority for nearly half of buyers1.
- Paint Colors That Sell: Color is now a dealmaker, with
40% of buyers saying paint color strongly shapes their first impression, and another third says it catches their attention¹. Buyers are gravitating toward calming, earth-inspired hues and classic neutrals that elevate interiors and exteriors, making the right shade a critical factor in perceived value. - The Influence of Influencers: Social media is shaping real-world wish lists. Features like curated pantries, cozy reading nooks, and handcrafted kitchens are moving from viral posts to must-have home elements.
- Layout, Layout, Layout: Square footage alone doesn't cut it. Buyers want homes that work harder,
86% say flexible layouts help them see past size, favoring designs with seamless flow and adaptable spaces for work and family1. - Craftsmanship Counts: Quality craftsmanship is back in focus. Custom millwork, natural materials, and artisanal finishes deliver character and longevity, qualities today's buyers are willing to invest in.
- Curb Appeal 2.0: First impressions matter more than ever as nearly half of buyers won't buy a home that doesn't feel right the moment they walk in, and that emotion often begins at the curb1. Today's curb appeal trends lean toward simplicity, with native landscaping, organic finishes, and inviting entries that feel balanced, not overwhelming.
BHGRE Interior and Exterior Paint Colors of the Year
As part of its commitment to helping homeowners and agents make design choices that resonate, Better Homes and Gardens Real Estate LLC is unveiling the consumer's choice for the 2026 Interior and Exterior Paint Colors of the Year:
- Interior Color of the Year: Calming Coastal Blue: Homebuyers prefer a color that creates a sense of calm and comfort, bringing warmth, balance and light into the spaces where they spend the most time.
- Exterior Color of the Year: Soft Stone Gray: A timeless natural tone that enhances curb appeal and complements organic finishes, creating a welcoming first impression.
These selections reflect the growing influence of color in buyer decision-making and offer a simple yet powerful way to elevate a home's value.
"Homeownership remains one of life's most monumental transactions, and today buyers are approaching that life goal with new expectations," said Ginger Wilcox, president of Better Homes and Gardens Real Estate LLC. "This report explores how those evolving preferences are shaping the market. High barriers to entry have created a generation of buyers who know what they want and won't settle for less. These insights can help sellers and agents make design and presentation choices that resonate with modern buyers who are eager but increasingly discerning."
Explore the full 2026 Design Trends Moving Real Estate Report here.
1 This consumer survey was conducted by thinqinsights on behalf of Better Homes and Gardens Real Estate LLC from October 6 to October 9, 2025. The device-agnostic online survey included 500 U.S. adults aged 21 and older, recruited through a national consumer research panel. Respondents were current or prospective homeowners who were highly involved in home design and renovation decisions. The margin of error for the total sample is ±4.4 percentage points at a |
About Better Homes and Gardens Real Estate LLC
The Better Homes and Gardens® Real Estate network is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, the Better Homes and Gardens Real Estate network embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
The growing Better Homes and Gardens® Real Estate network includes approximately 11,000 independent sales associates in approximately 400 offices serving home buyers and sellers across
Better Homes and Gardens®, BHGRE® and the Better Homes and Gardens Real Estate Logo are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Media Contact:
Misty Beard
973-407-2331
Misty.Beard@bhgre.com
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SOURCE Better Homes and Gardens Real Estate LLC
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