Sotheby's International Realty Expands into the Philippines
Rhea-AI Summary
Sotheby's International Realty has announced its expansion into the Philippines with the opening of Philippines Sotheby's International Realty, marking its 18th office in Asia. The new office, headquartered in Makati's financial district, will be led by Catherine Ocariz-Florencio, a veteran real estate professional with over 15 years of experience.
The expansion comes amid steady growth in the Philippines' luxury residential real estate sector, driven by increased demand from affluent buyers and investors. The new office will focus on premium properties, from beachfront villas in Palawan and Boracay to luxury penthouses in Manila.
The Sotheby's International Realty network now encompasses more than 26,100 affiliated independent sales associates across 1,100 offices in 84 countries and territories worldwide. The Philippine office will benefit from the global Sotheby's marketing programs and association with Sotheby's auction house.
Positive
- Strategic expansion into growing luxury real estate market in Philippines
- 18th office opened in Asia, strengthening regional presence
- Access to affluent buyers and investors in emerging market
- Partnership with experienced local leadership in prime location
Negative
- None.
Leading Philippines Sotheby's International Realty is Catherine Ocariz-Florencio, a seasoned real estate professional with over 15 years of industry experience. As the 2019 president of the Philippine Association of Real Estate Boards (PAREB) - City of Taguig Real Estate Board (CTREB), Ocariz-Florencio has played a pivotal role in facilitating international investments in the country's prime real estate markets.
"The luxury residential real estate sector in
"
The Sotheby's International Realty® network currently has more than 26,100 affiliated independent sales associates located in 1,100 offices in 84 countries and territories worldwide. Philippines Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.
Sotheby's International Realty
Sotheby's International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby's auction house. Today, the company's global footprint spans more than 1,100 offices located in 84 countries and territories worldwide, including 48 company-owned brokerage offices in key metropolitan and resort markets. In February 2004, Anywhere Real Estate Inc. entered a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby's International Realty supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.
The affiliate network is operated by Sotheby's International Realty Affiliates LLC, and the company owned brokerages are operated by Sotheby's International Realty, Inc. Both entities are subsidiaries of Anywhere Real Estate Inc. (NYSE: HOUS) a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Both Sotheby's International Realty Affiliates LLC and Sotheby's International Realty, Inc. fully support the principles of the Fair Housing Act and the Equal Opportunity Act.
Contact
Rachel Colletta
Senior Manager of PR and Communications
Rachel.colletta@sothebys.realty
View original content to download multimedia:https://www.prnewswire.com/news-releases/sothebys-international-realty-expands-into-the-philippines-302401955.html
SOURCE Sotheby's International Realty