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HP at CES 2026 — HyperX and OMEN Unite to Power the Future of Play

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(Neutral)
Rhea-AI Sentiment
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HP (NYSE: HPQ) unites OMEN and HyperX under a single HyperX master gaming brand and unveiled multiple gaming products at CES 2026. Key product highlights include the HyperX OMEN MAX 16 laptop with up to 300W Total Platform Power (an extra 50W, ~20% increase), Intel Core Ultra 200HX or AMD Ryzen AI options, and up to an NVIDIA GeForce RTX 5090 Laptop GPU with fully internal cooling and a 240Hz 16-inch OLED display. The HyperX OMEN OLED 34 monitor features a 21:9 V-stripe QD-OLED panel, 360Hz refresh, 0.03ms response, 100W USB-C PD and a three-year limited warranty. HP also introduced the Xbox-licensed HyperX Clutch Tachi arcade controller and an in-development EEG headset co-engineered with Neurable. Availability: products expected on HP.com in Spring 2026; pricing TBD.

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Positive

  • Total Platform Power up to 300W (+50W, ~20% increase)
  • Supports up to NVIDIA GeForce RTX 5090 Laptop GPU
  • OMEN OLED 34: 360Hz / 0.03ms / 21:9 with 100W USB-C PD and 3-year warranty

Negative

  • Pricing not disclosed; availability listed only as Spring 2026
  • No revenue, unit sales, or financial guidance tied to product launches provided

News Market Reaction

+2.26%
1 alert
+2.26% News Effect

On the day this news was published, HPQ gained 2.26%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Total Platform Power: 300W Power Increase: 50W Performance Increase: 20% +5 more
8 metrics
Total Platform Power 300W HyperX OMEN MAX 16 total platform power
Power Increase 50W Additional power vs. previous generation HyperX OMEN laptop
Performance Increase 20% Performance increase vs. previous generation HyperX OMEN laptop
Keyboard Polling 4x faster High-polling rate keyboard vs. previous generation
Laptop Display 16-inch, 240Hz, 500 nits HyperX OMEN MAX 16 OLED WQXGA gaming display
Monitor Size 34 inches HyperX OMEN OLED 34 gaming monitor size
Monitor Refresh 360Hz HyperX OMEN OLED 34 refresh rate
Monitor Response Time 0.03ms HyperX OMEN OLED 34 response time

Market Reality Check

Price: $18.87 Vol: Volume 17,346,743 is 37% ...
normal vol
$18.87 Last Close
Volume Volume 17,346,743 is 37% above 20-day average 12,666,491. normal
Technical Trading below 200-day MA, with price 21.66 vs. MA200 at 25.94, and near 52-week low of 21.21.

Peers on Argus

HPQ is down 2.08% alongside peers PSTG (-0.83%), SMCI (-5.08%), WDC (-2.74%), ST...

HPQ is down 2.08% alongside peers PSTG (-0.83%), SMCI (-5.08%), WDC (-2.74%), STX (-1.74%), and LOGI (-1.33%), indicating broad weakness in computer hardware.

Historical Context

5 past events · Latest: Nov 25 (Neutral)
Pattern 5 events
Date Event Sentiment Move Catalyst
Nov 25 Full-year results Neutral -0.3% Fiscal 2025 revenue growth, EPS declines, and multi‑year cost‑saving plan.
Nov 18 Strategic partnership Positive -0.7% Healthcare platform partnership integrating HP | Poly devices at patient bedside.
Nov 04 Earnings call date Neutral +2.7% Announcement of date and details for fiscal Q4 and full‑year call.
Oct 14 Gaming products launch Positive +4.3% Launch of OMEN 16 LoL Edition laptop and OMEN 25 gaming monitor at Worlds.
Oct 02 AI product suite Positive -0.8% Broad AI-powered portfolio for hybrid work, print, and IT management.
Pattern Detected

Product and innovation news has produced mixed reactions: some gaming and AI launches saw gains, while other positive updates and partnerships drew flat or negative responses.

Recent Company History

Over the last few months, HPQ has balanced core financial delivery with product and partnership news. Fiscal 2025 results on Nov 25 showed higher revenue but lower EPS and a restructuring plan, with shares little changed. A healthcare collaboration on Nov 18 and a large AI‑driven workplace portfolio on Oct 2 were followed by modest declines. By contrast, gaming‑oriented OMEN announcements on Oct 14 coincided with a 4.35% gain. Today’s CES gaming brand consolidation and new HyperX/OMEN products extend that gaming‑focused trajectory.

Market Pulse Summary

This announcement unifies HyperX and OMEN under the HyperX brand and introduces high-end gaming hard...
Analysis

This announcement unifies HyperX and OMEN under the HyperX brand and introduces high-end gaming hardware, including the HyperX OMEN MAX 16 laptop and HyperX OMEN OLED 34 monitor, featuring up to 300W platform power and 360Hz QD‑OLED visuals. It also highlights HP’s exploration of neurotechnology in gaming headsets. In context of recent earnings, cost-saving plans, and insider activity, investors may watch how these launches translate into revenue growth within HP’s broader PC and peripherals portfolio.

Key Terms

qd-oled, kvm switch, usb-c, neurotechnology
4 terms
qd-oled technical
"powered by next-generation V-stripe QD-OLED panel technology designed for players"
QD-OLED is a display technology that combines organic light-emitting diodes (OLEDs) with quantum dots to produce brighter, more vivid colors and deeper contrast than conventional panels. Think of it as a light source (OLED) shining through microscopic colored filters (quantum dots) to create richer hues with greater efficiency. Investors care because improvements in picture quality, manufacturing cost and yield can shift market share, pricing power and profit margins across TV and monitor makers and their suppliers.
kvm switch technical
"100W USB-C power delivery, and a built-in KVM switch for seamless multitasking"
A KVM switch is a small hardware device that lets one keyboard, monitor and mouse control multiple computers or servers, flipping between them with a button or shortcut as if switching TV channels. Investors care because it reduces equipment and workspace needs, simplifies operations in data centers and trading floors, and can lower maintenance and staffing costs—factors that affect profitability and scalability in hardware, IT services, and enterprise software businesses.
usb-c technical
"HyperX ProLuma, professional-grade color precision, 100W USB-C power delivery"
USB-C is a small, reversible plug standard used for charging, transferring data and carrying video between devices, similar to a universal power outlet that fits either way. It matters to investors because widespread adoption shapes demand for components, affects manufacturing costs and product compatibility, and can alter competitive dynamics or regulatory risk across hardware makers and their suppliers.
neurotechnology medical
"develop a gaming headset outfitted with neurotechnology"
Neurotechnology encompasses tools and methods that interface with the brain to monitor, understand, or influence its activity. It matters to investors because advancements in this field can lead to breakthroughs in healthcare, mental health treatments, and brain-computer interfaces, potentially creating new markets and disruptive innovations. Think of it as developing new ways to read or communicate with the brain, opening opportunities for growth and technological progress.

AI-generated analysis. Not financial advice.

HyperX debuts new laptop and monitor, delivering breakthrough performance, personalization, and immersion for gamers

News Highlights:

  • Unites OMEN and HyperX under one master gaming brand, HyperX, to deliver a complete, end-to-end gaming experience
  • Introduces the HyperX OMEN MAX 16, the world’s most powerful gaming laptop with fully internal coolingi engineered for hyper performance with OMEN AI and High-Polling Rate keyboard
  • Unveils the HyperX OMEN OLED 34, a 34” gaming monitor powered by next-generation V-stripe QD-OLED panel technology designed for players and creators
  • Debuts the HyperX Clutch Tachi, HP’s first Xbox-licensed arcade controller engineered for lightning-fast precision and speed
  • Showcases an in-development HyperX EEG headset co-engineered with Neurable that uses neurotechnology and AI to interpret brain activity and help players improve focus and accuracy


LAS VEGAS, Jan. 05, 2026 (GLOBE NEWSWIRE) -- Today, HP Inc. (NYSE: HPQ) is redefining how gamers play, create, and perform with the debut of its most advanced gaming products yet, and the introduction of a new era for its gaming brand. HyperX and OMEN are officially coming together under one master gaming brand: HyperX.

HyperX now delivers an end-to-end experience that combines decades of innovation in gaming PCs, displays, peripherals, and software. This milestone underscores HP’s commitment to pushing performance, personalization, and creativity forward for all gamers.

“Gamers deserve a seamless experience that matches their passion, from the systems that power their worlds to the gear that connects them,” said Josephine Tan, Senior Vice President and Division President of Personal Systems Gaming Solutions at HP Inc. “As we bring OMEN and HyperX together, we’re continuing to push the boundaries of gaming innovation, delivering performance, personalization and experiences that help every player reach their full potential.”

A New Era of Play
HyperX OMEN MAX 16: Maximum Gaming Power

Gamers want a laptop that never limits their play. They need power to run any game smoothly with high frame rates and fast load times, lightning-fast keyboard responsiveness where every millisecond matters, and a system that stays cool and consistent under maximum load. When power, cooling, input speed and display quality work together, the laptop does more than run games. It helps players react faster, stay immersed, and play at their best. The HyperX OMEN MAX 16 is built for players who demand uncompromising performance and ushers in a new era of performance.

  • Next-generation hardware delivers up to 300W Total Platform Power,ii an additional 50W and 20% increase versus the previous generation, powered by new Intel® Core Ultra 200HX series processors and next-gen AMD Ryzen ™ AI processors, and up to the NVIDIA® GeForce RTX™ 5090 Laptop GPU1 for lightning-fast, smooth, and immersive gameplay making it the world’s most powerful gaming laptop with fully internal cooling1.
  • Keep cool under pressure with a redesigned OMEN Tempest Cooling Pro system – featuring a third fan and Fan Cleaner technology that improves cooling efficiency automatically – keeping performance steady even during intense sessions.
  • Player-focused design like an industry-leading high-polling rate keyboardiii that delivers up to 4x faster keyboard polling rateiv compared to previous generations; the keyboard also offers full-size arrow keys and captivating lighting effects customizable through OMEN Light Studio.
  • See every frame clearly on up to a 16-inch OLED 240Hz1 WQXGA 500-nit display delivering sharp and responsive visuals for competitive play.
  • OMEN AI redefines FPS optimization with a personalized, one-click solution tailored to each game, adjusting operating system settings, hardware settings, and game settings – eliminating the need for endless troubleshooting.


HyperX OMEN OLED 34: Pure Visual Brilliance

The HyperX OMEN OLED 34 raises the bar in display innovation, engineered for gamers and creators to deliver enhanced clarity, speed, and color accuracy powered by next-generation V-stripe QD-OLED panel technology.

  • Experience better picture and less text fringing on the next generation V-Stripe QD-OLED panel, with 21:9 WQHD, 360Hz refresh rate, and 0.03ms response time for next level immersive performance.
  • Achieve more and create freely with HyperX ProLuma, professional-grade color precision, 100W USB-C power delivery, and a built-in KVM switch for seamless multitasking.
  • Make it your own with a fully customizable 3D-printable headphone hook.
  • Stay protected with HyperX OLED CoreProtect and three-year limited warranty ensures the longevity of your monitor keeping you in the game without the worry of burn-in.


HyperX Clutch Tachi: Fast Wins Made Easy

The HyperX Clutch Tachi is HP's first Xbox licensed arcade controller, delivering precision and style with a premium leverless design.

  • Enjoy lightning-fast inputs with Magnetic Switches with TMR sensors.
  • Personalize your playstyle by adjusting button mapping, rapid trigger, and actuation in NGENUITY software. Create aftermarket mods by 3D printing button shapes or unique artwork for the top plate.


The New Edge of Player Performance

HyperX & Neurable

HyperX is partnering with Neurable to develop a gaming headset outfitted with neurotechnology. This industry-first gaming technology demonstrates how AI and neuroscience can work together to help players improve their focus and accuracy by interpreting brain activity in real time.

Pricing and Availabilityv

  • The HyperX OMEN MAX 16 is expected to be available on HP.com in the Spring. Pricing will be provided closer to availability.
  • The OMEN OLED 34 is expected to be available on HP.com in the Spring. Pricing will be provided closer to availability.
  • The HyperX Clutch Tachi is expected to available on HP.com in the Spring. Pricing will be provided closer to availability.


For more information about HP at CES 2026 and additional HP news at the show, please visit the HP Press Center or HP.com. If you are a member of the press, a registered CES attendee, and interested in meeting with HP in person, contact mediarelations@hp.com to schedule a media tour.

About HP 
HP Inc. (NYSE:HPQ) is a global technology leader redefining the Future of Work. Operating in more than 180 countries, HP delivers innovative and AI-powered devices, software, services and subscriptions that drive business growth and professional fulfillment. For more information, please visit: HP.com

Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries.
i Based on HP internal testing. All performance specifications represent the typical specifications provided by HP's component manufacturers; actual performance may vary either higher or lower. Most powerful is based on designed Total Platform Power. Total GPU power of 175 watts plus total thermal power of 125 watts.  Utilizes integrated OMEN Tempest Cooling Pro technology.  Does not require external cooling technology to achieve Total Platform Power of 300 watts.  
ii All performance specifications represent the typical specifications provided by HP's component manufacturers; actual performance may vary either higher or lower.
iii Based on HP internal testing benchmarks, actual performance may vary depending on system configuration and usage. Based on polling rate against the prior gen. 
iv Based on HP internal testing benchmarks; actual performance may vary depending on system configuration and usage.
v Pricing and availability subject to change without notice.

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/fffd98bc-a2e3-43f7-83dc-4a77a8234520

https://www.globenewswire.com/NewsRoom/AttachmentNg/81b2aede-b340-4570-8f3f-c5dbf37f4590

https://www.globenewswire.com/NewsRoom/AttachmentNg/6379e26c-9590-4dd3-add7-d78328b63131



Media Contacts

MediaRelations@hp.com
hp.com/go/newsroom

FAQ

What did HP announce about HyperX and OMEN at CES 2026 (HPQ)?

HP announced combining OMEN and HyperX under one master gaming brand, HyperX, and unveiled new laptops, a monitor, a controller, and an EEG headset partnership.

What are the specs of the HyperX OMEN MAX 16 laptop (HPQ)?

The OMEN MAX 16 offers up to 300W Total Platform Power (+50W, ~20%), Intel Core Ultra 200HX or AMD Ryzen AI options, and up to an NVIDIA GeForce RTX 5090 Laptop GPU.

When will the HyperX OMEN MAX 16 and OMEN OLED 34 be available (HPQ)?

Both products are expected to be available on HP.com in Spring 2026; HP said pricing will be provided closer to availability.

What makes the HyperX OMEN OLED 34 monitor notable (HPQ)?

It uses next-gen V-stripe QD-OLED, delivers 360Hz refresh, 0.03ms response, 21:9 WQHD, 100W USB-C power delivery, and a three-year limited warranty.

What is the HyperX Clutch Tachi and when does it ship (HPQ)?

The HyperX Clutch Tachi is HP's first Xbox-licensed arcade controller with magnetic TMR switches; it is expected on HP.com in Spring 2026 with pricing TBD.

What is HP’s EEG headset partnership announced at CES 2026 (HPQ)?

HP and Neurable are co-developing an in-development HyperX EEG headset that uses neurotechnology and AI to interpret brain activity to help players improve focus and accuracy.
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