The Makers of the PLANTERS® Brand Kickoff the Holiday Season with New Limited-Edition Offering: Toasted Marshmallow Hot Chocolate Cashews

Rhea-AI Summary

The makers of the PLANTERS® brand are launching their holiday season with a new -edition flavor: Toasted Marshmallow Hot Chocolate Cashews. This new offering is accompanied by the return of fan-favorite holiday flavors and a new giveback program. The campaign, 'Open the Magic', begins on Nov. 1, 2024, giving fans a chance to win $1,000 for themselves and another $1,000 for a charity of their choice.

The new Toasted Marshmallow Hot Chocolate Cashews are kettle roasted with cocoa and toasted marshmallow flavors, available in 5.5-ounce stand-up bags for $4.99 (MSRP) nationwide. Returning holiday flavors include Butter Cinnamon Pecans, Brittle Nut Medley, Holiday Nut Crunch, and Winter Spiced Mix. Fans can find PLANTERS® brand holiday products using the store locator at Planters.com or by shopping on Amazon.com.

Positive

• Launch of new -edition Toasted Marshmallow Hot Chocolate Cashews
• Return of popular holiday flavors
• Introduction of 'Open the Magic' campaign with potential for increased customer engagement
• Charitable aspect of the campaign may improve brand image

Negative

• None.

The latest holiday flavor is joined by a new holiday campaign, returning seasonal favorites, and a chance for fans to win $1,000 for both themselves and a charity of their choosing

AUSTIN, Minn., Oct. 9, 2024 /PRNewswire/ -- 'Tis the season for snacking, and the makers of the PLANTERS^® brand know a thing or two about the importance of the right mix of snacks for enjoying a flavorful holiday with friends and loved ones. This year, they're ushering in the start of the holiday season with a new, limited-edition flavor – Toasted Marshmallow Hot Chocolate Cashews, plus the return of fan-favorite holiday flavors and a new giveback program so everyone can join in the celebrations.

Toasted Marshmallow Hot Chocolate Cashews are the newest holiday snack from the PLANTERS^® brand that are sure to transport taste buds with the iconically sweet essence of a snowy winter's day. These cashews are kettle roasted with familiar flavors of cocoa and a touch of toasted marshmallow, evoking the essence of cozy mornings, warm mugs by the fire, and festive memories, all in a sweet and satisfying bite.

Additionally, fan-favorite PLANTERS^® flavors are back for the 2024 holiday season including Butter Cinnamon Pecans, Brittle Nut Medley, Holiday Nut Crunch, and Winter Spiced Mix.

In an effort to add to the holiday spirit, the makers of the PLANTERS^® brand will also be debuting a new campaign, "Open the Magic," which begins on Nov. 1, 2024, and runs all season long. Not only is MR. PEANUT^® bringing the best holiday snacks to the party this year, but he's also on a mission to give back during the holidays. Fans can join MR. PEANUT^® by visiting plantersopenthemagic.com for a chance to win $1,000 for themselves and another $1,000 for a charity of their choice to help share some extra holiday magic this season.

"Here at the PLANTERS^® brand, we pride ourselves on creating quality snacking products to be shared with others, especially during the holidays," said Shannon Kelly Fike, brand manager for the PLANTERS^® brand. "We're excited for fans to try the new Toasted Marshmallow Hot Chocolate Cashews as they reacquaint themselves with the warm, inviting flavors of the winter months. We are also wishing snack-lovers luck as they 'Open the Magic' on this holiday season! Enter now for a chance to win a cash prize, not only yourself, but for others, as well. It's a win-win!"

PLANTERS^® Toasted Marshmallow Hot Chocolate Cashews come in 5.5-ounce stand-up bags for $4.99 (MSRP) and are now available nationwide. Fans can find all PLANTERS^® brand holiday products by using the store locator at Planters.com or by shopping online at Amazon.com.

To learn more about how to enter the PLANTERS^® brand season of giving sweepstakes, visit plantersopenthemagic.com. Rules and regulations may apply.

For more information about PLANTERS^®, MR. PEANUT^®, and all the limited-edition flavor offerings, visit Planters.com.

About the PLANTERS^® Brand
Founded in 1906 in Wilkes-Barre, Pennsylvania, the PLANTERS^® brand has been the ultimate snacking solution for consumers for over a century with a vast portfolio of peanuts, snackable nut mixes, seeds, and so much more. No matter what you're craving — salted, unsalted, dry roasted, honey roasted, whole nuts, half nuts, peanuts— PLANTERS^® products have you covered. The PLANTERS^® brand, which has been owned by Hormel Foods Corporation (NYSE: HRL) since 2021, is also home to the beloved MR. PEANUT^® character, who is currently touring the salty streets of America in his world-famous NUTmobile. Fans of the PLANTERS^® brand can request the world's largest peanut on wheels by submitting a request at plantersnutmobile.com. For more information on all PLANTERS^® products, visit planters.com.

About Hormel Foods — Inspired People. Inspired Food.^™
Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brand s include PLANTERS^®, SKIPPY^®, SPAM^®, HORMEL^® NATURAL CHOICE^®, APPLEGATE^®, JUSTIN'S^®, WHOLLY^®, HORMEL^® BLACK LABEL^®, COLUMBUS^®, JENNIE-O^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized by TIME magazine as one of the World's Best Companies, received a perfect score of 100 on the 2023–24 Corporate Equality Index and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.^™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.

Contact:	Media Relations
	Hormel Foods
	media@hormel.com

 

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SOURCE PLANTERS Brand

FAQ

What is the new -edition PLANTERS® flavor for the 2024 holiday season?

The new -edition PLANTERS® flavor for the 2024 holiday season is Toasted Marshmallow Hot Chocolate Cashews.

When does the PLANTERS® 'Open the Magic' campaign start in 2024?

The PLANTERS® 'Open the Magic' campaign starts on November 1, 2024.

How much do the new PLANTERS® Toasted Marshmallow Hot Chocolate Cashews cost?

The new PLANTERS® Toasted Marshmallow Hot Chocolate Cashews come in 5.5-ounce stand-up bags for $4.99 (MSRP).

What are the returning PLANTERS® holiday flavors for 2024?

The returning PLANTERS® holiday flavors for 2024 include Butter Cinnamon Pecans, Brittle Nut Medley, Holiday Nut Crunch, and Winter Spiced Mix.