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HubSpot Reports Q2 2026 Results

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Q2'26 revenue grew 20% on an as-reported basis and 17% in constant currency compared to Q2'25

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- HubSpot, Inc. (NYSE: HUBS), the agentic customer platform for scaling businesses, announced today its financial results for the second quarter ended June 30, 2026.

Financial Highlights*

Revenue

  • Total revenue was $911.7 million, up 20% on an as-reported basis and 17% in constant currency.
    • Subscription revenue was $894.0 million, up 20% on an as-reported basis.
    • Professional services and other revenue was $17.7 million, up 8% on an as-reported basis.

Operating Income (Loss)

  • GAAP operating income was $43.3 million, compared to a GAAP operating loss of ($24.6) million.
  • Non-GAAP operating income was $185.3 million, up 44%.
  • GAAP operating margin was 4.8%, compared to (3.2%).
  • Non-GAAP operating margin was 20.3%, compared to 17.0%.

Net Income (Loss)

  • GAAP net income was $43.3 million, or $0.86 per basic and diluted share, compared to a GAAP net loss of ($3.3) million, or ($0.06) per basic and diluted share.
  • Non-GAAP net income was $164.8 million up 40% compared to $117.3 million, or $3.26 per basic and diluted share, compared to $2.23 per basic and $2.19 per diluted share, up 46% and 49%, respectively.
  • Weighted average basic and diluted shares outstanding used for GAAP net income per share were 50.6 million, compared to 52.7 million.
  • Weighted average basic and diluted shares outstanding used for non-GAAP net income per share were 50.6 million, compared to 52.7 million and 53.5 million, respectively.

Balance Sheet and Cash Flow

  • The company’s cash and cash equivalents, short-term, and long-term investments balance was $1.4 billion as of June 30, 2026.
  • During the second quarter, the company repurchased $531.9 million of its common stock.
  • During the second quarter, the company generated $222.8 million in operating cash flow, compared with $164.4 million.
  • During the second quarter, the company generated $227.5 million of cash from non-GAAP operating cash flow and $167.9 million of non-GAAP free cash flow, compared to $167.7 million of cash from non-GAAP operating cash flow and $116.2 million of non-GAAP free cash flow.

Additional Recent Business Highlights*

  • Grew Customers to 306,446 as of June 30, 2026, up 14%.
  • Average Subscription Revenue Per Customer was $11,800 during the second quarter of 2026, up 4% on an as-reported basis.
  • Calculated billings were $929.7 million in the second quarter of 2026, up 14% on an as-reported basis and 17% in constant currency.

“In Q2, we made deliberate choices to accelerate our AI transformation,” said Yamini Rangan, Chief Executive Officer at HubSpot. “Scaling companies want real outcomes and predictable pricing when adopting AI, and we are evolving our product, pricing, and go-to-market to meet those needs. Our agents are delivering measurable outcomes for go-to-market teams, while our pricing updates make it easier for customers to get started, realize value quickly, and scale. The AI shift unlocks a much larger opportunity for HubSpot, and I'm confident these choices position us to drive long-term, compounding growth.”

*All comparisons are to the comparable prior-year period, unless otherwise noted.

Share Repurchase Program

On August 3, 2026, the company’s Board of Directors authorized an additional share repurchase program for the repurchase of shares of the company’s common stock, in an aggregate amount of up to $1.0 billion (the “August 2026 Share Repurchase Program”) over a period of up to 24 months. Repurchases under this program will be made in the open market, through privately negotiated transactions or other means, including pursuant to 10b5-1 plans, and in compliance with applicable securities laws and other requirements. The timing, manner, price, and amount of the August 2026 Share Repurchase Program will be subject to the discretion of the company’s management. The August 2026 Share Repurchase Program does not obligate the company to acquire a specified number of shares, and may be suspended, modified, or terminated at any time, without prior notice.

Business Outlook

Based on information available as of August 5, 2026, HubSpot is issuing guidance for the third quarter and full year of 2026 as indicated below.

Third Quarter 2026:

  • Total revenue is expected to be in the range of $924.0 million to $925.0 million, up 14% year over year on an as-reported basis and 15% in constant currency.
  • Non-GAAP operating income is expected to be in the range of $187.0 million to $188.0 million, representing a 20% operating income margin.
  • Non-GAAP net income per common share is expected to be in the range of $3.25 to $3.27. This assumes approximately 49.3 million weighted average diluted shares outstanding.

Full Year 2026:

  • Total revenue is expected to be in the range of $3.678 billion to $3.686 billion, up 18% year over year on an as-reported basis and 16% in constant currency.
  • Non-GAAP operating income is expected to be in the range of $762.0 million to $766.0 million, representing a 21% operating income margin.
  • Non-GAAP net income per common share is expected to be in the range of $13.23 to $13.31. This assumes approximately 50.0 million weighted average diluted shares outstanding.

For Use of Non-GAAP Financial Measures

In our earnings press releases, conference calls, slide presentations, and webcasts, we may use or discuss non-GAAP financial measures, as defined by Regulation G. The GAAP financial measure most directly comparable to each non-GAAP financial measure used or discussed, and a reconciliation of the differences between each non-GAAP financial measure and the comparable GAAP financial measure, are included in this press release after the consolidated financial statements. Our earnings press releases containing such non-GAAP reconciliations can be found in the Investors section of our website ir.hubspot.com.

Conference Call Information

HubSpot will host a conference call on Wednesday, August 5, 2026 at 4:30 p.m. Eastern Time (ET) to discuss the company’s second quarter 2026 financial results and its business outlook. To register for this conference call, please use this registration link or visit HubSpot's Investor Relations website at ir.hubspot.com.

An archived webcast of this conference call will also be available on HubSpot's Investor Relations website at ir.hubspot.com.

The company has used, and intends to continue to use, the investor relations portion of its website and/or its social media channels, such as the company’s LinkedIn account (www.linkedin.com/company/hubspot), as a means of disclosing material non-public information and for complying with disclosure obligations under Regulation FD.

About HubSpot

HubSpot is the agentic customer platform that helps businesses connect and grow better. HubSpot delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 2,000 App Marketplace integrations, a community network, and educational content. Learn more at www.hubspot.com.

Cautionary Language Concerning Forward-Looking Statements

This press release includes certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding management’s expectations of future financial and operational performance, including our ability to manage expenses, the timing and level of our investments, and our ability to achieve and sustain profitability, expected growth, foreign currency movement, and business outlook, including our financial guidance for the third fiscal quarter of and full year 2026 and our long-term financial framework; statements regarding our share repurchase programs; statements regarding our positioning for future growth and market leadership; statements regarding the strength of our agentic customer platform; statements regarding the growth or maintenance of our upmarket business; statements regarding the economic environment; and statements regarding expected market trends, future priorities and related investments, and market opportunities, including the adoption, performance and impact of changes to our pricing, packaging and go-to-market strategies. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates” or words of similar meaning. These forward-looking statements reflect our current views about our plans, intentions, expectations, strategies and prospects, which are based on the information currently available to us and on assumptions we have made. Although we believe that our plans, intentions, expectations, strategies and prospects as reflected in or suggested by those forward-looking statements are reasonable, we can give no assurance that the plans, intentions, expectations or strategies will be attained or achieved. Furthermore, actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control including, without limitation, risks associated with our history of losses; our ability to retain existing customers and add new customers; the continued growth of the market for a customer platform; our ability to develop new products and technologies and differentiate our platform from competing products and technologies, including artificial intelligence and machine learning technologies; our ability to manage our growth effectively over the long-term to maintain our high level of service; changes in our investment priorities, the timing of hiring and other expenses, and our ability to manage costs and achieve efficiencies; our ability to maintain and expand relationships with our solutions partners; the price volatility of our common stock; the impact of geopolitical conflicts, inflation, foreign currency movement, and macroeconomic instability on our business, the broader economy, our workforce and operations, the markets in which we and our partners and customers operate, and our ability to forecast our future financial performance, including variability in the intra-quarter linearity of our business; regulatory and legislative developments on the use of artificial intelligence and machine learning; and other risks set forth under the caption “Risk Factors” in our U.S Securities and Exchange Commission filings. We assume no obligation to update any forward-looking statements contained in this document as a result of new information, future events or otherwise.

Consolidated Balance Sheets

(in thousands)

 

 

 

June 30,

 

December 31,

 

 

2026

 

2025

Assets

 

 

 

 

Current assets:

 

 

 

 

Cash and cash equivalents

 

$

958,314

 

 

$

882,242

 

Short-term investments

 

 

379,629

 

 

 

821,552

 

Accounts receivable

 

 

378,358

 

 

 

419,146

 

Deferred commission expense

 

 

249,298

 

 

 

226,184

 

Prepaid expenses and other current assets

 

 

161,895

 

 

 

100,611

 

Total current assets

 

 

2,127,494

 

 

 

2,449,735

 

Long-term investments

 

 

45,265

 

 

 

136,662

 

Property and equipment, net

 

 

157,126

 

 

 

141,869

 

Capitalized software development costs, net

 

 

232,829

 

 

 

213,794

 

Right-of-use assets

 

 

185,551

 

 

 

200,821

 

Deferred commission expense, net of current portion

 

 

230,561

 

 

 

218,991

 

Other assets

 

 

176,819

 

 

 

165,602

 

Intangible assets, net

 

 

29,359

 

 

 

35,225

 

Goodwill

 

 

319,391

 

 

 

291,452

 

Total assets

 

$

3,504,395

 

 

$

3,854,151

 

Liabilities and stockholders’ equity

 

 

 

 

Current liabilities:

 

 

 

 

Accounts payable

 

$

25,982

 

 

$

24,764

 

Accrued compensation costs

 

 

106,045

 

 

 

99,195

 

Accrued commissions

 

 

122,442

 

 

 

132,003

 

Accrued expenses and other current liabilities

 

 

194,729

 

 

 

166,861

 

Operating lease liabilities

 

 

38,095

 

 

 

39,703

 

Deferred revenue

 

 

1,056,353

 

 

 

1,004,945

 

Total current liabilities

 

 

1,543,646

 

 

 

1,467,471

 

Operating lease liabilities, net of current portion

 

 

198,819

 

 

 

222,602

 

Deferred revenue, net of current portion

 

 

6,377

 

 

 

8,495

 

Other long-term liabilities

 

 

98,825

 

 

 

89,339

 

Total liabilities

 

 

1,847,667

 

 

 

1,787,907

 

Stockholders’ equity:

 

 

 

 

Common stock

 

 

50

 

 

 

53

 

Treasury stock

 

 

6

 

 

 

2

 

Additional paid-in capital

 

 

2,334,513

 

 

 

2,814,843

 

Accumulated other comprehensive income

 

 

165

 

 

 

5,244

 

Accumulated deficit

 

 

(678,006

)

 

 

(753,898

)

Total stockholders’ equity

 

 

1,656,728

 

 

 

2,066,244

 

Total liabilities and stockholders’ equity

 

$

3,504,395

 

 

$

3,854,151

 

Consolidated Statements of Operations

(in thousands, except per share data)

 

 

Three Months Ended June 30,

 

Six Months Ended June 30,

 

2026

 

2025

 

2026

 

2025

Revenues:

 

 

 

 

Subscription

$

894,025

 

$

744,532

 

$

1,756,289

 

$

1,443,260

 

Professional services and other

 

17,715

 

 

16,334

 

 

36,446

 

 

31,743

 

Total revenue

 

911,740

 

 

760,866

 

 

1,792,735

 

 

1,475,003

 

Cost of revenues:

 

 

 

 

Subscription

 

145,957

 

 

106,670

 

 

274,681

 

 

206,900

 

Professional services and other

 

14,922

 

 

15,491

 

 

31,891

 

 

30,368

 

Total cost of revenues

 

160,879

 

 

122,161

 

 

306,572

 

 

237,268

 

Gross profit

 

750,861

 

 

638,705

 

 

1,486,163

 

 

1,237,735

 

Operating expenses:

 

 

 

 

Research and development

 

225,823

 

 

237,340

 

 

460,017

 

 

457,438

 

Sales and marketing

 

397,707

 

 

339,879

 

 

784,138

 

 

666,578

 

General and administrative

 

82,936

 

 

84,995

 

 

168,576

 

 

163,629

 

Restructuring

 

1,076

 

 

1,105

 

 

2,169

 

 

2,186

 

Total operating expenses

 

707,542

 

 

663,319

 

 

1,414,900

 

 

1,289,831

 

Income (loss) from operations

 

43,319

 

 

(24,614

)

 

71,263

 

 

(52,096

)

Other income (expense)

 

 

 

 

Interest income

 

9,412

 

 

18,290

 

 

22,296

 

 

38,854

 

Interest expense

 

(395

)

 

(227

)

 

(641

)

 

(872

)

Other (expense) income, net

 

(2,769

)

 

1,094

 

 

(4,057

)

 

(1,214

)

Total other income

 

6,248

 

 

19,157

 

 

17,598

 

 

36,768

 

Income (loss) before income tax expense

 

49,567

 

 

(5,457

)

 

88,861

 

 

(15,328

)

Income tax (expense) benefit

 

(6,229

)

 

2,199

 

 

(12,969

)

 

(9,723

)

Net income (loss)

 

43,338

 

 

(3,258

)

 

75,892

 

 

(25,051

)

Net income (loss) per share, basic

$

0.86

 

$

(0.06

)

$

1.47

 

$

(0.48

)

Net income (loss) per share, diluted

$

0.86

 

$

(0.06

)

$

1.47

 

$

(0.48

)

Weighted average common shares used in computing basic net income (loss) per share:

 

50,569

 

 

52,696

 

 

51,525

 

 

52,427

 

Weighted average common shares used in computing diluted net income (loss) per share

 

50,615

 

 

52,696

 

 

51,564

 

 

52,427

 

Consolidated Statements of Cash Flows

(in thousands)

 

 

Three Months Ended June 30,

 

Six Months Ended June 30,

 

2026

 

2025

 

2026

 

2025

Operating Activities:

 

 

 

 

 

 

 

Net income (loss)

$

43,338

 

 

$

(3,258

)

 

$

75,892

 

 

$

(25,051

)

Adjustments to reconcile net (loss) income to net cash and cash equivalents provided by operating activities

 

 

 

 

 

 

 

Depreciation and amortization

 

44,396

 

 

 

33,194

 

 

 

84,635

 

 

 

62,024

 

Stock-based compensation

 

128,482

 

 

 

140,975

 

 

 

244,227

 

 

 

257,668

 

Gain on strategic investments

 

(91

)

 

 

(1,754

)

 

 

(569

)

 

 

(1,869

)

Impairment of strategic investments

 

2,371

 

 

 

 

 

3,014

 

 

 

1,600

 

Benefit from deferred income taxes

 

(1,779

)

 

 

121

 

 

 

(1,852

)

 

 

(214

)

Amortization of debt discount and issuance costs

 

146

 

 

 

77

 

 

 

243

 

 

 

577

 

Accretion of bond discount

 

(3,532

)

 

 

(10,595

)

 

 

(10,321

)

 

 

(24,443

)

Unrealized currency translation

 

64

 

 

 

(5,494

)

 

 

2,590

 

 

 

(2,777

)

Changes in assets and liabilities

 

 

 

 

 

 

 

Accounts receivable

 

(24,504

)

 

 

(15,625

)

 

 

33,934

 

 

 

30,030

 

Prepaid expenses and other assets

 

2,670

 

 

 

(23,688

)

 

 

(57,849

)

 

 

(50,080

)

Deferred commission expense

 

(15,983

)

 

 

(22,431

)

 

 

(38,075

)

 

 

(49,590

)

Right-of-use assets

 

6,522

 

 

 

6,391

 

 

 

13,924

 

 

 

12,828

 

Accounts payable

 

(27,775

)

 

 

(8,913

)

 

 

3,544

 

 

 

9,121

 

Accrued expenses and other liabilities

 

57,373

 

 

 

61,100

 

 

 

32,664

 

 

 

59,876

 

Operating lease liabilities

 

(10,018

)

 

 

(10,204

)

 

 

(23,877

)

 

 

(17,656

)

Deferred revenue

 

21,075

 

 

 

24,466

 

 

 

59,456

 

 

 

63,888

 

Net cash and cash equivalents provided by operating activities

 

222,755

 

 

 

164,362

 

 

 

421,580

 

 

 

325,932

 

Investing Activities:

 

 

 

 

 

 

 

Purchases of investments

 

 

 

(155,829

)

 

 

(358,691

)

 

 

(830,204

)

Maturities of investments

 

413,094

 

 

 

502,450

 

 

 

900,784

 

 

 

1,305,509

 

Purchases of property and equipment

 

(19,652

)

 

 

(16,025

)

 

 

(35,074

)

 

 

(29,370

)

Purchases of strategic investments

 

(8,140

)

 

 

(7,825

)

 

 

(13,932

)

 

 

(18,825

)

Purchases of intangible assets

 

 

 

(256

)

 

 

(527

)

 

 

(256

)

Capitalization of software development costs

 

(39,953

)

 

 

(35,436

)

 

 

(74,292

)

 

 

(65,857

)

Business acquisitions, net of cash acquired

 

(19,108

)

 

 

(18,477

)

 

 

(27,449

)

 

 

(69,833

)

Net cash and cash equivalents provided by investing activities

 

326,241

 

 

 

268,602

 

 

 

390,819

 

 

 

291,164

 

Financing Activities:

 

 

 

 

 

 

 

Employee taxes paid related to the net share settlement of stock-based awards

 

(2,219

)

 

 

(4,742

)

 

 

(5,413

)

 

 

(13,812

)

Payment of debt issuance costs

 

 

 

 

 

(2,620

)

 

 

Repayment of 2025 Convertible Notes

 

 

 

(369,243

)

 

 

 

 

(459,811

)

Proceeds related to the issuance of common stock under stock plans

 

6,925

 

 

 

19,356

 

 

 

23,238

 

 

 

38,664

 

Repurchases of common stock

 

(536,199

)

 

 

(125,004

)

 

 

(742,880

)

 

 

(125,004

)

Net cash and cash equivalents used in financing activities

 

(531,493

)

 

 

(479,633

)

 

 

(727,675

)

 

 

(559,963

)

Effect of exchange rate changes on cash, cash equivalents and restricted cash

 

(3,126

)

 

 

21,486

 

 

 

(8,652

)

 

 

30,046

 

Net increase in cash, cash equivalents and restricted cash

 

14,377

 

 

 

(25,183

)

 

 

76,072

 

 

 

87,179

 

Cash, cash equivalents and restricted cash, beginning of period

 

946,640

 

 

 

629,082

 

 

 

884,945

 

 

 

516,720

 

Cash, cash equivalents and restricted cash, end of period

$

961,017

 

 

$

603,899

 

 

$

961,017

 

 

$

603,899

 

Reconciliation of non-GAAP operating income and operating margin

(in thousands, except percentages)

 

 

Three Months Ended June 30,

 

Six Months Ended June 30,

 

2026

 

2025

 

2026

 

2025

GAAP operating income (loss)

$

43,319

 

$

(24,614

)

 

$

71,263

 

$

(52,096

)

Stock-based compensation

 

128,482

 

 

140,975

 

 

 

244,227

 

 

257,668

 

Amortization of acquired intangible assets

 

3,107

 

 

3,006

 

 

 

6,278

 

 

5,919

 

Acquisition related expense

 

9,358

 

 

8,670

 

 

 

18,168

 

 

15,751

 

Restructuring charges

 

1,076

 

 

1,105

 

 

 

2,169

 

 

2,186

 

Non-GAAP operating income

$

185,342

 

$

129,142

 

 

$

342,105

 

$

229,428

 

 

 

 

 

 

 

GAAP operating margin

 

4.8

%

 

(3.2

%)

 

 

4.0

%

 

(3.5

%)

Non-GAAP operating margin

 

20.3

%

 

17.0

%

 

 

19.1

%

 

15.6

%

Reconciliation of non-GAAP net income

(in thousands, except per share amounts)

 

 

Three Months Ended June 30,

 

Six Months Ended June 30,

 

2026

 

2025

 

2026

 

2025

GAAP net income (loss)

$

43,338

 

$

(3,258

)

 

$

75,892

 

$

(25,051

)

Stock-based compensation

 

128,482

 

 

140,975

 

 

 

244,227

 

 

257,668

 

Acquisition related expense

 

9,358

 

 

8,670

 

 

 

18,168

 

 

15,751

 

Amortization of acquired intangibles assets

 

3,107

 

 

3,006

 

 

 

6,278

 

 

5,919

 

Restructuring charges

 

1,076

 

 

1,105

 

 

 

2,169

 

 

2,186

 

Non-cash interest expense for amortization of debt issuance costs

 

 

 

77

 

 

 

 

 

577

 

Impairment of (gain on) strategic investments, net

 

2,280

 

 

(1,754

)

 

 

2,445

 

 

(269

)

Income tax effects of non-GAAP items

 

(22,852

)

 

(31,523

)

 

 

(41,353

)

 

(43,578

)

Non-GAAP net income

$

164,789

 

$

117,298

 

 

$

307,826

 

$

213,203

 

 

 

 

 

 

 

Non-GAAP net income per share:

 

 

 

 

 

Basic

$

3.26

 

$

2.23

 

 

$

5.97

 

$

4.07

 

Diluted

$

3.26

 

$

2.19

 

 

$

5.97

 

$

3.96

 

Shares used in non-GAAP per share calculations

 

 

 

 

 

Basic

 

50,569

 

 

52,696

 

 

 

51,525

 

 

52,427

 

Diluted

 

50,615

 

 

53,540

 

 

 

51,564

 

 

53,779

 

Reconciliation of non-GAAP expense and expense as a percentage of revenue

(in thousands, except percentages)

 

 

Three Months Ended June 30,

 

2026

 

2025

 

COS, Subs-
cription

COS, Prof. services & other

R&D

S&M

G&A

 

COS, Subs-
cription

COS, Prof. services & other

R&D

S&M

G&A

 

 

 

 

 

 

 

 

 

 

 

 

GAAP expense

$

145,957

 

$

14,922

 

$

225,823

 

$

397,707

 

$

82,936

 

 

$

106,670

 

$

15,491

 

$

237,340

 

$

339,879

 

$

84,995

 

Stock -based compensation

 

(11,758

)

 

(646

)

 

(60,681

)

 

(34,470

)

 

(20,927

)

 

 

(8,190

)

 

(1,051

)

 

(70,807

)

 

(36,587

)

 

(24,340

)

Amortization of acquired intangible assets

 

(2,378

)

 

(200

)

 

(28

)

 

(501

)

 

 

 

 

(2,258

)

 

(200

)

 

(9

)

 

(434

)

 

(105

)

Acquisition related expense

 

 

 

(4,660

)

 

(3,626

)

 

(1,072

)

 

 

 

 

(7,593

)

 

(125

)

 

(952

)

Non-GAAP expense

$

131,821

 

$

14,076

 

$

160,454

 

$

359,110

 

$

60,937

 

 

$

96,222

 

$

14,240

 

$

158,931

 

$

302,733

 

$

59,598

 

 

 

 

 

 

 

 

 

 

 

 

 

GAAP expense as a percentage of revenue

 

16.0

%

 

1.6

%

 

24.8

%

 

43.6

%

 

9.1

%

 

 

14.0

%

 

2.0

%

 

31.2

%

 

44.7

%

 

11.2

%

Non-GAAP expense as a percentage of revenue

 

14.5

%

 

1.5

%

 

17.6

%

 

39.4

%

 

6.7

%

 

 

12.6

%

 

1.9

%

 

20.9

%

 

39.8

%

 

7.8

%

 

Six Months Ended June 30,

 

2026

 

2025

 

COS, Subs-
cription

COS, Prof. services & other

R&D

S&M

G&A

 

COS, Subs-
cription

COS, Prof. services & other

R&D

S&M

G&A

 

 

 

 

 

 

 

 

 

 

 

 

GAAP expense

$

274,681

 

$

31,891

 

$

460,017

 

$

784,138

 

$

168,576

 

 

$

206,900

 

$

30,368

 

$

457,438

 

$

666,578

 

$

163,629

 

Stock -based compensation

 

(22,180

)

 

(1,335

)

 

(114,490

)

 

(65,658

)

 

(40,564

)

 

 

(15,887

)

 

(1,980

)

 

(127,604

)

 

(68,192

)

 

(44,005

)

Amortization of acquired intangible assets

 

(4,760

)

 

(400

)

 

(56

)

 

(957

)

 

(105

)

 

 

(4,436

)

 

(400

)

 

(9

)

 

(864

)

 

(210

)

Acquisition related expense

 

 

 

 

 

(10,278

)

 

(4,809

)

 

(3,081

)

 

 

 

 

 

 

(14,479

)

 

(246

)

 

(1,026

)

Non-GAAP expense

$

247,741

 

$

30,156

 

$

335,193

 

$

712,714

 

$

124,826

 

 

$

186,577

 

$

27,988

 

$

315,346

 

$

597,276

 

$

118,388

 

 

 

 

 

 

 

 

 

 

 

 

 

GAAP expense as a percentage of revenue

 

15.3

%

 

1.8

%

 

25.7

%

 

43.7

%

 

9.4

%

 

 

14.0

%

 

2.1

%

 

31.0

%

 

45.2

%

 

11.1

%

Non-GAAP expense as a percentage of revenue

 

13.8

%

 

1.7

%

 

18.7

%

 

39.8

%

 

7.0

%

 

 

12.6

%

 

1.9

%

 

21.4

%

 

40.5

%

 

8.0

%

Reconciliation of non-GAAP subscription margin

(in thousands, except percentages)

 

 

 

Three Months Ended June 30,

 

Six Months Ended June 30,

 

 

2026

 

2025

 

2026

 

2025

GAAP subscription margin

 

$

748,068

 

$

637,862

 

 

$

1,481,608

 

$

1,236,360

 

Stock-based compensation

 

 

11,758

 

 

8,190

 

 

 

22,180

 

 

15,887

 

Amortization of acquired intangible assets

 

 

2,378

 

 

2,258

 

 

 

4,760

 

 

4,436

 

Non-GAAP subscription margin

 

$

762,204

 

$

648,310

 

 

$

1,508,548

 

$

1,256,683

 

 

 

 

 

 

 

 

GAAP subscription margin percentage

 

 

83.7

%

 

85.7

%

 

 

84.4

%

 

85.7

%

Non-GAAP subscription margin percentage

 

 

85.3

%

 

87.1

%

 

 

85.9

%

 

87.1

%

Reconciliation of free cash flow

(in thousands)

 

 

 

Three Months Ended June 30,

 

Six Months Ended June 30,

 

 

2026

 

2025

 

2026

 

2025

GAAP net cash and cash equivalents provided by operating activities

 

$

222,755

 

$

164,362

 

 

$

421,580

 

$

325,932

 

Purchases of property and equipment

 

 

(19,652

)

 

(16,025

)

 

 

(35,074

)

 

(29,370

)

Capitalization of software development costs

 

 

(39,953

)

 

(35,436

)

 

 

(74,292

)

 

(65,857

)

Payment of restructuring charges

 

 

4,728

 

 

3,348

 

 

 

9,393

 

 

7,853

 

Non-GAAP free cash flow

 

$

167,878

 

$

116,249

 

 

$

321,607

 

$

238,558

 

Supplemental disclosures:

 

 

 

 

 

 

Holdback payments to key employees related to acquisitions(1)

 

$

1,565

 

$

722

 

 

$

5,711

 

$

722

 

 

(1) Includes payments related to employee holdbacks pertaining to our acquisitions. The related expenses are recognized within operating expenses over the required service periods.

Reconciliation of operating cash flow

(in thousands)

 

 

 

Three Months Ended June 30,

 

Six Months Ended June 30,

 

 

2026

 

2025

 

2026

 

2025

GAAP net cash and cash equivalents provided by operating activities

 

$

222,755

 

$

164,362

 

$

421,580

 

$

325,932

Payment of restructuring charges

 

 

4,728

 

 

3,348

 

 

9,393

 

 

7,853

Non-GAAP operating cash flow

 

$

227,483

 

$

167,710

 

$

430,973

 

$

333,785

Supplemental disclosures:

 

 

 

 

 

 

 

 

Holdback payments to key employees related to acquisitions(1)

 

$

1,565

 

$

722

 

$

5,711

 

$

722

 

(1) Includes payments related to employee holdbacks pertaining to our acquisitions. The related expenses are recognized within operating expenses over the required service periods.

Reconciliation of forecasted non-GAAP operating income

(in thousands, except percentages)

 

 

Three Months Ended
September 30, 2026

 

 

Year Ended
December 31, 2026

 

GAAP operating income range

$37,563-$38,563

 

 

$197,156-$201,156

 

Stock-based compensation

135,055

 

 

511,271

 

Amortization of acquired intangible assets

4,031

 

 

14,340

 

Acquisition related expense

9,314

 

 

35,214

 

Restructuring charges

1,037

 

 

4,019

 

Non-GAAP operating income range

$187,000-$188,000

 

 

$762,000-$766,000

 

Non-GAAP operating margin range

20.2% - 20.3%

 

 

20.7% - 20.8%

 

Reconciliation of forecasted non-GAAP net income and non-GAAP net income per share

(in thousands)

 

 

Three Months Ended
September 30, 2026

 

 

Year Ended
December 31, 2026

 

GAAP net income range

$33,179-$34,179

 

 

$180,004-$184,004

 

Stock-based compensation

135,055

 

 

511,271

 

Amortization of acquired intangible assets

4,031

 

 

14,340

 

Acquisition related expense

9,314

 

 

35,214

 

Restructuring charges

1,037

 

 

4,019

 

Impairment of strategic investments, net

 

 

2,445

 

Income tax effects of non-GAAP items

(22,416)

 

 

(85,093)

 

Non-GAAP net income range

$160,200-$161,200

 

 

$662,200-$666,200

 

 

 

 

 

 

 

GAAP net income per basic and diluted share

$0.67-$0.69

 

 

$3.60-$3.68

 

Non-GAAP net income per diluted share

$3.25-$3.27

 

 

$13.23-$13.31

 

 

 

 

 

 

 

 

 

 

 

 

 

Weighted average common shares used in computing GAAP basic net income per share:

49,215

 

 

49,962

 

Weighted average common shares used in computing GAAP and non-GAAP diluted net income per share:

49,281

 

 

50,037

 

HubSpot’s estimates of stock-based compensation, amortization of acquired intangible assets, interest expense for amortization of one-time upfront debt issuance costs, restructuring charges, and income tax effects of non-GAAP items assume, among other things, the occurrence of no additional acquisitions, changes in value of strategic investments, and no further revisions to stock-based compensation and related expenses.

Non-GAAP Financial Measures

We report our financial results in accordance with accounting principles generally accepted in the United States of America, or GAAP. However, management believes that, in order to properly understand our short-term and long-term financial and operational trends, investors may wish to consider the impact of certain non-cash or non-recurring items when used as a supplement to financial performance measures in accordance with GAAP. These items result from facts and circumstances that vary in frequency and impact on continuing operations. In this release, HubSpot’s non-GAAP operating income, operating margin, subscription margin, expense, expense as a percentage of revenue, net income, operating and free cash flow are not presented in accordance with GAAP and are not intended to be used in lieu of GAAP presentations of results of operations.

Calculated billings is defined as total revenue recognized in a period plus the sequential change in total deferred revenue in the corresponding period. Non-GAAP operating cash flow is defined as cash and cash equivalents provided by or used in operating activities plus payment of restructuring charges. Non-GAAP free cash flow is defined as cash and cash equivalents provided by or used in operating activities less purchases of property and equipment and capitalization of software development costs, plus payment of restructuring charges. Although non-GAAP operating cash flow and non-GAAP free cash flow are not residual cash flow available for our discretionary expenditures, we believe information regarding non-GAAP operating cash flow and non-GAAP free cash flow provide useful information to investors in understanding and evaluating the strength of our liquidity and provides a comparable framework for assessing how our business performed when compared to prior periods which were not impacted by restructuring charges paid from operating cash flow.

Constant currency amounts are presented to provide a framework for assessing our operating performance excluding the effect of foreign exchange rate fluctuations. To exclude the effect of foreign currency rate fluctuations, current period results for entities reporting in currencies other than U.S. Dollars (“USD”) are converted into USD at the average exchange rates for the comparative period rather than the actual average exchange rates in effect during the respective periods.

Management believes that these non-GAAP financial measures provide additional means of evaluating period-over-period operating performance. Specifically, these non-GAAP financial measures provide management with additional means to understand and evaluate the operating results and trends in our ongoing business by eliminating certain non-cash expenses and other items that management believes might otherwise make comparisons of our ongoing business with prior periods more difficult, obscure trends in ongoing operations, or reduce management’s ability to make useful forecasts. In addition, management understands that some investors and financial analysts find this information helpful in analyzing our financial and operational performance and comparing this performance to our peers and competitors. However, these non-GAAP financial measures have limitations as an analytical tool and are not intended to be an alternative to financial measures prepared in accordance with GAAP. In addition, it should be noted that these non-GAAP financial measures may be different from non-GAAP measures used by other companies. We intend to provide these non-GAAP financial measures as part of our future earnings discussions and, therefore, the inclusion of these non-GAAP financial measures will provide consistency in our financial reporting. Management may, however, utilize other measures to illustrate performance in the future. Investors are encouraged to review the reconciliation of these non-GAAP measures to their most directly comparable GAAP financial measures. A reconciliation of our non-GAAP financial measures to their most directly comparable GAAP measures has been provided in the financial statement tables included above in this press release.

These non-GAAP measures exclude stock-based compensation, amortization of acquired intangible assets, acquisition related expenses, disposition related income, interest expense for the amortization of one-time upfront debt issuance costs, gain or impairment losses on strategic investments, restructuring charges, and account for the income tax effects of the exclusion of these non-GAAP items. We believe investors may want to incorporate the effects of these items in order to compare our financial performance with that of other companies and between time periods:

A.

Stock-based compensation is a non-cash expense accounted for in accordance with FASB ASC Topic 718. We believe that the exclusion of stock-based compensation expense allows for financial results that are more indicative of our operational performance and provide for a useful comparison of our operating results to prior periods and to our peer companies because stock-based compensation expense varies from period to period and company to company due to such things as differing valuation methodologies and changes in stock price.

 

 

B.

Expense for the amortization of acquired intangible assets is excluded from non-GAAP expense and income measures as HubSpot views amortization of these assets as arising from pre-acquisition activities determined at the time of an acquisition. While these intangible assets are evaluated for impairment regularly, amortization of the cost of purchased intangibles is a non-cash expense that is not typically affected by operations during any particular period. Valuation and subsequent amortization of intangible assets can also be inconsistent in amount and frequency because they can significantly vary based on the timing and size of acquisitions and the inherently subjective nature of the degree to which a purchase price is allocated to intangible assets. We believe that the exclusion of this amortization expense provides for a useful comparison of our operating results to prior periods, for which we have historically excluded amortization expense, and to our peer companies, which commonly exclude acquired intangible asset amortization. It is important to note that although we exclude amortization of acquired intangible assets from our non-GAAP expense and income measures, revenue generated from such intangibles is included within our non-GAAP income measures. The use of these intangible assets contributed to our revenues earned during the periods presented and will contribute to future periods as well.

 

 

C.

Acquisition related expenses, such as transaction costs, retention payments, and holdback payments, and disposition related income, such as proceeds from sale of assets, are transactions that are not necessarily reflective of our operational performance during a period. We believe that the exclusion of these expenses and income provides for a useful comparison of our operating results to prior periods and to our peer companies, which commonly exclude these expenses and income. Payments for acquisition related expenses are included in our non-GAAP operating cash flow and free cash flow.

 

 

D.

In June 2020, we issued $460 million of convertible notes due in 2025 with a coupon interest rate of 0.375%. The issuance cost of the debt is amortized as interest expense over the remaining term of the debt. We believe the exclusion of this interest expense for one-time upfront issuance costs provides for a useful comparison of our operating results to prior periods and to our peer companies. The Notes matured in June 2025, and no additional expense has been recognized thereafter.

 

 

E.

Strategic investments consist of non-controlling equity investments in privately held companies. The recognition of gains, impairment losses, or the proportionate share of net earnings can vary significantly across periods and we do not view them to be indicative of our fundamental operating activities and believe the exclusion provides for a useful comparison of our operating results to prior periods and to our peer companies.

 

 

F.

Restructuring charges are related to severance, employee related benefits, facilities and other costs associated with the restructuring plan implemented in January 2023. Restructuring charges fluctuate in amount and frequency and are not reflective of our core business operating results. In addition to the restructuring charges related to facilities we abandoned during the year ended 2023, through 2027, we expect to both incur incremental restructuring charges and make cash payments related to such facilities. The abandonment of facilities is part of the restructuring plan we authorized on January 25, 2023 and is intended to consolidate our lease space and create higher density across our workspaces. The incremental charges we expect to incur relate to continuing costs for the abandoned facilities and are expected to be in the range of $5-6 million. We also expect to make cash payments of approximately $20 million in fixed rent payments for the abandoned facilities that will be made in monthly installments through 2027, for which we have taken the full restructuring charge during the year ended 2023. We plan on excluding both the incremental charges and cash payments and the related restructuring cash rent payments from our non-GAAP earnings, operating cash flow, and free cash flow metrics. We believe exclusion of these charges and cash payments provides useful information to investors in understanding and evaluating the strength of earnings and liquidity and provides a comparable framework for assessing how our business performed when compared to prior periods which were not impacted by excluded restructuring charges paid from operating cash flow.

 

 

G.

The effects of income taxes on non-GAAP items reflect a fixed long-term projected tax rate of 15% to provide better consistency across reporting periods. In 2026, we updated our fixed long-term projected tax rate from 20% to 15% to reflect regulatory changes from the One Big Beautiful Bill that was signed into law on July 4, 2025. To determine this long-term non-GAAP tax rate, we exclude the impact of other non-GAAP adjustments and take into account other factors such as our current operating structure and existing tax positions in various jurisdictions. We will periodically reevaluate this tax rate, as necessary, for significant events such as relevant tax law changes and material changes in our forecasted geographic earnings mix. For a comparison of our prior-year non-GAAP results, as if we had adopted the 15% long-term projected tax rate in 2025, refer to our Form 8-K filed with the SEC on February 11, 2026.

 

Investor Relations Contact:
investors@hubspot.com

Media Contact:
media@hubspot.com

Source: HubSpot, Inc.