HubSpot director sells $2.1M in stock under plan

HubSpot director Brian Halligan reported a Rule 10b5-1 planned sale of 8,500 shares, with substantial direct and indirect holdings remaining.

Rhea-AI Filing Summary

HUBSPOT INC (HUBS) director Brian Halligan reported an indirect sale of 8,500 shares of common stock on September 15, 2026 at $245.64 per share, executed pursuant to a Rule 10b5-1 trading plan adopted on March 12, 2026. The sold shares were held by Wolf Investors, LLC, whose sole member is the Brian P. Halligan 2026 New Hampshire Trust; Halligan is the settlor and disclaims beneficial ownership except to the extent of any pecuniary interest. Following this transaction, the LLC-related holdings reported for him were 68,000 shares indirectly, and he also reported 354,025 shares held directly.

Insider Trade Summary 10b5-1

Net Seller: 8,500 shares

Net Sell 2 txns

Insider Halligan Brian

Role Director

Sold 8,500 shs ($2.09M)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	8,500	$245.64	$2.09M
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 68,000 shares (Indirect, See footnote); Common Stock — 354,025 shares (Direct)

Footnotes (2)

1. F1. The transaction reported on this Form 4 was effected purusant to a 10b5-1 trading plan adopted on 3/12/2026.
2. F2. Shares held by Wolf Investors, LLC (the "LLC"). The manager of the LLC is Paul Karger, and the sole member is the Brian P. Halligan 2026 New Hampshire Trust u/a/d February 19, 2026, of which the reporting person is the settlor. The reporting person disclaims beneficial ownership of these securities except to the extent, if any, of his pecuniary interest therein, and nothing contained in this report shall be an admission that the reporting person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose.

Key Figures

Shares sold: 8,500 shares Sale price per share: $245.64 per share Implied transaction value: About $2.1 million +3 more

6 metrics

Shares sold 8,500 shares Indirect sale of HubSpot common stock on September 15, 2026

Sale price per share $245.64 per share Price for the 8,500 shares sold on September 15, 2026

Implied transaction value About $2.1 million 8,500 shares sold at $245.64 per share

Indirect holdings after transaction 68,000 shares Shares held through Wolf Investors, LLC after the sale

Direct holdings reported 354,025 shares Directly held HubSpot shares reported as of this Form 4

10b5-1 plan adoption date March 12, 2026 Rule 10b5-1 trading plan governing the reported sale

Key Terms

Rule 10b5-1 trading plan, beneficial ownership, pecuniary interest, Section 16

4 terms

Rule 10b5-1 trading plan regulatory

"The transaction ... was effected purusant to a 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

beneficial ownership regulatory

"disclaims beneficial ownership of these securities except to the extent"

Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.

pecuniary interest financial

"except to the extent, if any, of his pecuniary interest therein"

Section 16 regulatory

"beneficial owner of these securities for purposes of Section 16"

Section 16 is a U.S. securities law rule that governs the trading and disclosure obligations of company insiders — typically officers, directors and large shareholders — to promote transparency and deter unfair profit-taking. It requires insiders to publicly report their stock trades and allows companies or the issuer to reclaim quick, short-term profits from certain insider trades, like a scoreboard and a refund policy that help investors see and limit possible insider advantage.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did HUBS director Brian Halligan report?

Brian Halligan reported an indirect sale of 8,500 shares of HubSpot common stock on September 15, 2026 at $245.64 per share, executed pursuant to a Rule 10b5-1 trading plan adopted on March 12, 2026.

Was Brian Halligan’s HUBS stock sale under a Rule 10b5-1 plan?

Yes. The filing states the transaction was effected pursuant to a Rule 10b5-1 trading plan adopted on March 12, 2026, indicating it was pre-arranged rather than timed discretionarily.

How many HUBS shares did Brian Halligan hold indirectly after the sale?

After the reported transaction, the filing shows 68,000 shares of HubSpot common stock held indirectly through Wolf Investors, LLC, associated with the Brian P. Halligan 2026 New Hampshire Trust.

How many HUBS shares does Brian Halligan hold directly after this filing?

Separate from the LLC-related holdings, Halligan reported 354,025 shares held directly of HubSpot common stock as of the date of this Form 4.

Who actually holds the HUBS shares involved in the reported sale?

The sold shares are held by Wolf Investors, LLC. Its sole member is the Brian P. Halligan 2026 New Hampshire Trust. Halligan is the settlor and disclaims beneficial ownership except to the extent of any pecuniary interest.

What is the aggregate value of Brian Halligan’s reported HUBS sale?

The sale covered 8,500 shares at $245.64 per share, implying a transaction value of about $2.1 million, based on the figures reported in the Form 4.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/17/2026 - 04:24 PM Accepted by SEC EDGAR 09/17/2026 - 04:23 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Halligan Brian

(Last) (First) (Middle)

C/O HUBSPOT, INC.

2 CANAL PARK

(Street)

CAMBRIDGE MASSACHUSETTS 02141

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
HUBSPOT INC [ HUBS ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/15/2026		S(1)		8,500	D	$245.64	68,000	I	See footnote(2)
Common Stock								354,025	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The transaction reported on this Form 4 was effected purusant to a 10b5-1 trading plan adopted on 3/12/2026.

2. Shares held by Wolf Investors, LLC (the "LLC"). The manager of the LLC is Paul Karger, and the sole member is the Brian P. Halligan 2026 New Hampshire Trust u/a/d February 19, 2026, of which the reporting person is the settlor. The reporting person disclaims beneficial ownership of these securities except to the extent, if any, of his pecuniary interest therein, and nothing contained in this report shall be an admission that the reporting person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose.

	/s/ Melissa Peterson, attorney-in-fact	09/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)