Huya Serves as the Official Organizer and Exclusive Streaming Platform for the 2025 Demacia Cup

Rhea-AI Summary

HUYA (NYSE: HUYA) will serve as the official organizer and exclusive streaming platform for the 2025 Demacia Cup, an annual League of Legends tournament running Dec 15, 2025–Jan 3, 2026.

This is the first time hosting rights since the event began in 2014 were granted to a third party; Huya said it developed multiple format enhancements to enrich competition and viewer engagement. The tournament includes 14 LPL teams and two streamer squads. Huya describes the role as evidence of strengthened capabilities in organizing, producing, and operating large-scale professional e-sports events.

Key Figures

Tournament start date December 15, 2025 Start of 2025 Demacia Cup hosted by Huya

Tournament end date January 3, 2026 End of 2025 Demacia Cup hosted by Huya

LPL teams 14 teams Number of League of Legends Pro League teams in Demacia Cup

Streamer squads 2 squads Number of streamer squads in Demacia Cup

Tournament inception year 2014 Demacia Cup first held in 2014

Market Reality Check

$3.12 Last Close

Volume Volume 630,852 is 0.57x the 20-day average of 1,107,679, indicating subdued trading ahead of this news. low

Technical Shares at $3.12 are trading below the 200-day MA of $3.35 and about 32.03% under the 52-week high.

Peers on Argus

HUYA was down 3.41% while key Entertainment peers were mixed: PLAY (-5.2%), AMC (-2.75%), AMCX (-0.1%), MCS (-0.31%), RSVR (0%). Movements do not indicate a unified sector-driven move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 08	Game launch update	Positive	+7.1%	Announced open beta launch of Goose Goose Duck mobile with strong preregistrations.
Dec 04	Esports award	Positive	+1.1%	Named Outstanding Esports Platform in 2025 Forbes China Esports 30 Selection.
Nov 12	Q3 2025 earnings	Positive	-4.3%	Reported higher revenues and improved profitability but shares fell afterwards.
Oct 22	Earnings notice	Neutral	+1.3%	Announced date and details for upcoming Q3 2025 results webcast.
Aug 25	Strategic partnership	Positive	+0.9%	Formed co‑publishing partnership with Kingsoft Shiyou for Goose Goose Duck mobile.

Pattern Detected

News on game publishing, partnerships, and esports recognition has generally seen positive price reactions, while the latest earnings release saw a negative move despite improving metrics.

Recent Company History

Over the past few months, HUYA has focused on strengthening its gaming and esports ecosystem. A Aug 25 partnership with Kingsoft Shiyou to co‑publish Goose Goose Duck mobile and the Dec 8 open beta announcement both supported modest share gains. Recognition as an Outstanding Esports Platform on Dec 4 also coincided with a positive move. In contrast, the Nov 12 Q3 2025 earnings, which showed revenue growth and improved profitability, preceded a share decline, highlighting some disconnect between fundamentals and trading.

Market Pulse Summary

This announcement highlights HUYA’s role as official organizer and exclusive streaming platform for the 2025 Demacia Cup, involving 14 LPL teams and 2 streamer squads from December 15, 2025 to January 3, 2026. It reinforces the company’s focus on large-scale professional esports events, complementing earlier moves in game publishing and recent industry recognition. Investors may watch future disclosures for viewership metrics, sponsorship traction, and how such events contribute to revenue mix and user engagement trends.

AI-generated analysis. Not financial advice.

GUANGZHOU, China, Dec. 15, 2025 /PRNewswire/ -- HUYA Inc. ("Huya" or the "Company") (NYSE: HUYA), a leading game-related entertainment and services provider, today announced that it is serving as the official organizer and exclusive streaming platform for the 2025 Demacia Cup, an annual League of Legends tournament and one of China's most recognized professional e-sports events.

The 2025 Demacia Cup marks the first time since its inception in 2014 that hosting rights have been granted to a third party, reflecting Huya's expanding presence within the League of Legends e-sports ecosystem. For this year's event, Huya has developed and introduced multiple format enhancements designed to enrich competitive dynamics and viewer engagement. The tournament features 14 League of Legends Pro League (LPL) teams and two streamer squads competing from December 15, 2025 to January 3, 2026.

Huya's role as the first external host of the Demacia Cup demonstrates the Company's strengthened capabilities in organizing, producing, and operating large-scale, professional e-sports events, further reinforcing its position within the gaming and e-sports landscape.

About HUYA Inc.

HUYA Inc. is a leading game-related entertainment and services provider. Huya delivers dynamic live streaming and video content and a rich array of services spanning games, e-sports, and other interactive entertainment genres to a large, highly engaged community of game enthusiasts. Huya has cultivated a robust entertainment ecosystem powered by AI and other advanced technologies, serving users and partners across the gaming universe, including game companies, e-sports tournament organizers, broadcasters and talent agencies. Leveraging this strong foundation, Huya has also expanded into innovative game-related services, such as game distribution, in-game item sales, advertising and more. Huya continues to extend its footprint in China and abroad, meeting the evolving needs of gamers, content creators, and industry partners worldwide.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook in this announcement, as well as Huya's strategic and operational plans, contain forward-looking statements. Huya may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission ("SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Huya's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Huya's goals and strategies; Huya's future business development, results of operations and financial condition; the expected growth of the live streaming market and game market; the expectation regarding the rate at which to gain active users, especially paying users; Huya's ability to monetize the user base; Huya's efforts in complying with applicable data privacy and security regulations; fluctuations in general economic and business conditions in China; the economy in China and elsewhere generally; any regulatory developments in laws, regulations, rules, policies or guidelines applicable to Huya; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in Huya's filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and Huya does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries, please contact:

In China:

HUYA Inc.
Investor Relations
Tel: +86-20-2290-7829
E-mail: ir@huya.com

Piacente Financial Communications
Jenny Cai
Tel: +86-10-6508-0677
E-mail: huya@tpg-ir.com

In the United States:

Piacente Financial Communications
Brandi Piacente
Tel: +1-212-481-2050
E-mail: huya@tpg-ir.com

 

View original content:https://www.prnewswire.com/news-releases/huya-serves-as-the-official-organizer-and-exclusive-streaming-platform-for-the-2025-demacia-cup-302642055.html

SOURCE HUYA Inc.

FAQ

What role is HUYA playing in the 2025 Demacia Cup?

HUYA is the official organizer and the exclusive streaming platform for the 2025 Demacia Cup.

When does the 2025 Demacia Cup streamed by HUYA take place?

The tournament runs from Dec 15, 2025 to Jan 3, 2026.

How many teams are competing in the HUYA-streamed 2025 Demacia Cup?

The event features 14 League of Legends Pro League (LPL) teams plus two streamer squads.

Why is HUYA hosting the Demacia Cup in 2025 significant for HUYA (HUYA)?

It is the first time since 2014 hosting rights were granted to a third party, signaling expanded event-organizing capabilities for HUYA.

Will HUYA change the Demacia Cup format for 2025?

HUYA introduced multiple format enhancements intended to enrich competitive dynamics and viewer engagement.

Where can viewers watch the 2025 Demacia Cup broadcast by HUYA?

As the exclusive streaming platform, HUYA will stream the tournament on its platform during the event dates.