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Hyundai Motor America unveiled the 2026 Palisade XRT PRO at the New York International Auto Show, marking the company's first-ever XRT PRO model. This enhanced off-road variant features increased ground clearance of 8.4 inches, a rear electronic -slip differential, and HTRAC® all-wheel drive system.
The new model is powered by a 3.5-liter V6 engine delivering an estimated 287 horsepower and 260 lb.-ft. of torque, paired with an 8-speed automatic transmission. The vehicle targets a 5,000-pound maximum towing capacity and includes new Mud, Sand, and Snow terrain modes.
Key features include all-terrain 255/60R18 tires, canyon red recovery hooks, improved approach and departure angles, and a factory-installed tow hitch. The XRT PRO also comes equipped with Blind Spot View Monitor, Surround View Monitor, and a Bose® 14-speaker premium audio system. The vehicle will be manufactured in Ulsan, South Korea, with dealership arrivals scheduled for early summer.
Hyundai INSTER has been named the 2025 World Electric Vehicle at the World Car Awards ceremony during the New York International Auto Show. This marks Hyundai's fourth consecutive year of success at these prestigious awards.
The sub-compact EV was selected by a panel of 96 automotive journalists from 30 countries. The INSTER features rapid charging capabilities, achieving 10-80% charge in approximately 30 minutes, and offers a range of up to 370 km in its 49-kWh long-range model.
This achievement follows previous successes, including the IONIQ 5 N's 2024 World Performance Car title, and triple victories for IONIQ 6 and IONIQ 5 in 2023 and 2022 respectively.
Genesis Magma Racing (GMR) has unveiled its full-scale GMR-001 Hypercar ahead of the New York International Auto Show, marking a significant step towards its 2026 FIA World Endurance Championship (WEC) debut and participation in the 24 Hours of Le Mans. The hypercar, developed in partnership with ORECA Motorsport, features Genesis' signature Two-Line lighting and a hybrid powertrain.
The vehicle's design, crafted at Genesis Design Europe under Chief Creative Officer Luc Donckerwolke, incorporates a Parabolic Line profile and advanced aerodynamic elements. The distinctive livery showcases Magma orange, symbolizing Korea's energy, with Korean lettering for 'Magma' integrated into the design.
The racing team has secured notable drivers including André Lotterer, a three-time Le Mans winner, and Luis 'Pipo' Derani, who has won the 12 Hours of Sebring four times. The team's race suits feature Genesis' Two-Line design and G-Matrix graphics, reinforcing the brand's identity.
Hyundai Motor Group (HYMTF) has announced plans to establish a waste-to-hydrogen (W2H) ecosystem in West Java Province, Indonesia, marking its first overseas W2H initiative. The project, unveiled at the Global Hydrogen Ecosystem Summit in Jakarta, involves partnerships with Indonesia's ESDM, BAPPENAS, and Pertamina.
Key components of the plan include:
- Development of an on-site hydrogen refueling station utilizing Pertamina's CNG infrastructure, targeted for 2027
- Production of low-carbon hydrogen from biogas at the Sarimukti landfill near Bandung
- Construction set to begin this year following technical feasibility study completion
The Sarimukti landfill processes approximately 1,500 tons of waste daily from Bandung, with 80% handling capacity. The project aims to address waste management challenges while establishing sustainable hydrogen production through collaboration with Korean organizations and alignment with Indonesia's National Hydrogen and Ammonia Roadmap.
Hyundai has announced the upcoming livestream reveal of its all-new 2026 Palisade SUV at the 2025 New York International Auto Show on April 16 at 10:30 a.m. ET. The new-generation three-row SUV flagship follows the success of its predecessor, which achieved record sales in 2024 with a 23% year-over-year increase.
The 2026 Palisade promises to be bigger and better than the previous model, featuring a bold design, class-above cabin, and significant capability upgrades. The reveal will be streamed on Hyundai USA's YouTube channel during media days at the Jacob Javits Convention Center.
Hyundai's U.S. operations, including its North American headquarters in California, manufacturing facilities, and 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy.
Hyundai Motor America has launched the Customer Assurance program, pledging to maintain current Manufacturer's Suggested Retail Price (MSRP) for all new vehicles from April 4 to June 2, 2025. This initiative comes amid market uncertainties and potential tariff impacts.
The announcement follows Hyundai Motor Group's recent $21 billion U.S. investment plan for 2025-2028, focusing on manufacturing expansion and future technologies. The company has already invested $20.5 billion since 1986, creating 570,000 jobs, with plans to generate 100,000 more positions.
Notable developments include the opening of Hyundai Motor Group Metaplant America in Georgia, representing a $12.6 billion investment and creating 8,500 direct jobs. The plant's capacity has been increased to 500,000 vehicles, complementing the existing 400,000-vehicle capacity at Hyundai Motor Manufacturing Alabama.
Hyundai Motor North America has strengthened its partnership with One Tree Planted, pledging to plant 110,000 additional trees in California for wildfire reforestation efforts. This initiative has reached a significant milestone of 750,000 trees planted across North America since the partnership's inception in 2022.
The commitment includes recent volunteer activities in Huntington Beach, California, where Hyundai employees planted over 120 coastal native plants and removed invasive species. The initiative is part of Hyundai's broader 'IONIQ Forest' project, which began in South Korea alongside the launch of their all-electric IONIQ series.
The partnership supports environmental preservation, biodiversity, and climate change mitigation efforts. Hyundai Motor North America, operating through 1,400+ dealerships, reported sales of 1.3 million Hyundai and Genesis vehicles in 2024, demonstrating their commitment to sustainable growth and progress for humanity.
Hyundai Motor America reported record-breaking March 2025 sales of 87,019 units, marking a 13% increase from March 2024 and the sixth consecutive month of best-ever total sales. Q1 2025 total sales reached 203,554 units, up 10% year-over-year.
March highlights include record sales for multiple models: Elantra (+25%), Santa Fe (+25%), Tucson (+28%), IONIQ 5 (+17%), and Palisade (+20%). Electrified vehicle performance was strong, with hybrid sales jumping 72% and total electrified sales growing 38%.
The company announced a $21 billion investment in the United States from 2025 to 2028, focusing on manufacturing expansion and technology advancement. This follows the grand opening of the Hyundai Motor Group Metaplant America in Georgia, representing the state's largest economic development project.
The Hyundai IONIQ 6 has been named the 2025 Best Value electric vehicle by Cars.com, leading Hyundai's impressive showing with six vehicles in the Best Value New Cars list. The IONIQ 6 SE Long Range stands out with a best-in-class 342-mile range and pricing around $40,000.
To qualify, vehicles needed features like automatic transmission, Android Auto, Apple CarPlay, various safety systems, and for EVs, a minimum range of 280 miles. The IONIQ 5 secured second place in the Best Value EV category.
Hyundai is enhancing its EV ecosystem through several initiatives:
- IONNA joint venture developing 30,000+ high-powered chargers
- Free NACS adapters for North American EVs starting Q1 2025
- Access to 20,000+ Tesla Superchargers
- Evolve+ subscription service for flexible EV ownership
- Hyundai Home Marketplace for home electrification solutions
Hyundai Motor has unveiled INSTEROID, a gaming-inspired concept car based on their successful INSTER electric SUV, in Seoul, Korea on April 1, 2025. The concept car features a sporty design with extended body, track-optimized wheels, and advanced aerodynamics.
INSTEROID incorporates gaming elements including a Drift Mode, Beat House sound system, and Message Grid for personalized interactions. The interior showcases eco-conscious materials, featuring 3D knit fabric from recycled yarns and a stripped-down cockpit layout with bucket seats and roll cage.
The concept car will be displayed at the Seoul Mobility Show from April 3-13, following its debut at the 'Night Garage Party' at Peaches D8NE. Hyundai is also releasing an INSTEROID-themed game and expanding its gaming industry partnerships. The INSTER EV, which launched last year, continues its global expansion in 2025 across Asia-Pacific, Middle East, and Central and South America regions.