The Hyundai IONIQ 9 has been named Favorite Plug-in EV by the Midwest Automotive Media Association (MAMA) at their Spring Rally in Elkhart Lake, WI. The electric SUV impressed with its 335-mile range estimate (RWD S model), bold styling, and family-friendly three-row configuration. The vehicle was selected from approximately 80 new models evaluated at the event, with votes from over 75 automotive journalists. The IONIQ 9 tied with the Volvo EX90 for the award and is now a candidate for MAMA's 'Favorite Vehicle of 2025' to be announced at the 2026 Chicago Auto Show. This recognition continues Hyundai's strong performance at MAMA events, following the IONIQ 5 N's win as Favorite Vehicle of the Year in the previous year.
Loading...
Loading translation...
Positive
Impressive 335-mile range estimate for the RWD S model
Secured prestigious MAMA award recognition, indicating strong market reception
Features family-friendly three-row configuration, expanding market potential
Continues Hyundai's streak of MAMA awards, showing consistent product excellence
Negative
None.
News Market Reaction – HYMTF
-4.17%
-4.17%Session move
In the trading session that priced this news, HYMTF declined 4.17%, reflecting a moderate negative market reaction.
Features standard NACS port and terrain modes for adventure-ready performance
Consensus pick of around 80 automotive media at MAMA's Spring Rally
CHICAGO, June 13, 2025 /PRNewswire/ -- The Hyundai IONIQ 9 has been honored as the Favorite Plug-in EV by the Midwest Automotive Media Association (MAMA) at their recent Spring Rally drive in Elkhart Lake, WI. This designation was awarded to the IONIQ 9 for its remarkable range, advanced interior features, and significant engagement during the media event.
Approximately 80 new vehicle models were assessed during the program, and those receiving 'Favorites' accolades are considered candidates for MAMA's 'Favorite Vehicle of 2025,' which will be announced at the 2026 Chicago Auto Show. The MAMA award acknowledges exceptional vehicles across seven key categories, as determined by the votes of over 75 automotive journalists.
"With its impressive 335-mile range estimate (IONIQ 9 RWD S) bold styling, and family-friendly versatility, the IONIQ 9 is earning accolades across the country," said Ricky Lao, director, product planning, Hyundai Motor North America. "We're proud to showcase our latest electric SUV to media and consumers alike—especially those seeking a capable, three-row EV that fits their lifestyle."
"Hyundai continues to be a favorite among MAMA journalists as it has consecutively won MAMA's Favorites accolades for the past three years. Hot off last year's big win as MAMA's Favorite Vehicle of the Year with the Hyundai IONIQ 5 N, their latest electric model, the IONIQ 9 clinched MAMA's Favorite Plug-in Vehicle in a tie vote with the Volvo EX90 at our annual Spring Rally," said Jim O'Brill, MAMA President. "The IONIQ 9 is an impressive three row electric crossover that showcases innovative design, technology, and impressive range. The IONIQ 9 was constantly on the go as media captured content, evaluated, and for many, drove for the first time. It's no surprise that this was favored by our media members."
About the Midwest Automotive Media Association Founded in 1991, the Midwest Automotive Media Association (MAMA) comprises about 300 automotive journalists and industry professionals from approximately 25 states and the District of Columbia. Though based in the Chicago area, MAMA welcomes members from all over. The organization's purpose is to provide a forum for newsworthy people, current issues, and new products in the auto industry.
Hyundai Motor America Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America (in development in Georgia), and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit www.hyundainews.com.