Over 50% of Hyundai's U.S. Dealerships Complete Facility Upgrades

Rhea-AI Summary

Hyundai Motor America (OTC:HYMTF) has achieved a significant milestone in its Global Dealership Space Identity (GDSI) initiative, with over 457 dealerships (50%) completing facility renovations. The company expects 60% of its U.S. dealer network to finish upgrades by the end of 2025.

The voluntary initiative, launched in 2015 and refreshed in 2019, aims to create a consistent, elevated dealership environment reflecting Hyundai's "Modern Premium" brand values. Renovated dealerships have shown higher profit, return on sales, and service retention. Unlike competitors moving towards direct-to-consumer models, Hyundai reaffirms its commitment to its dealer network, which contributes $20.1 billion annually and 190,000 jobs to the U.S. economy.

Positive

• Over 457 dealerships (50%) have completed renovations, with 60% expected by year-end
• Renovated dealerships show higher profit, return on sales, and service retention
• Strong commitment to dealer network against industry direct-to-consumer trends
• Dealer network contributes $20.1B annually and 190,000 jobs to U.S. economy

Negative

• Voluntary nature of the initiative means not all dealers may participate
• Significant investment required from dealers for facility upgrades

• More than 450 Hyundai dealers have completed renovations
• 60% of Hyundai dealers expected to finish by year's end
• Renovations create consistent, elevated sales and service experience
• Hyundai reaffirms its long-term commitment to supporting its dealer network

FOUNTAIN VALLEY, Calif., June 24, 2025 /PRNewswire/ -- Hyundai Motor America today announced a major milestone, surpassing 50% completion in its ongoing Global Dealership Space Identity (GDSI) initiative, reinforcing its commitment to improving customer experience and supporting its ever-growing dealer network.

Launched in 2015 and refreshed in 2019, Hyundai's facility upgrade initiative reflects its "Modern Premium" brand values, caring, simple, and creative, through a unified architectural and experiential standard across all retail locations. From major metro areas to local communities, renovated dealership facilities ensure customers encounter a consistent, elevated dealership environment that aligns with Hyundai's design and innovation leadership.

"Dealerships that have adopted this voluntary initiative perform better, with higher profit, return on sales and service retention," said Rob Grafton, senior vice president, global director of network development, Hyundai Motor Company. "Our vehicles have evolved dramatically in both design and quality and this ensures that our facilities and customer experience reflect that same transformation."

To date, more than 457 dealerships have completed renovations, and Hyundai expects over 60% of its U.S. dealer network to be finished by the end of 2025. As Hyundai expands its product lineup and EV offerings, dealer facilities are critical in aligning retail spaces with the brand's forward-thinking identity and customer-first approach.

At a time when some automakers are shifting toward direct-to-consumer models, Hyundai remains firmly committed to its dealer network. Modern facilities empower dealers to lead customer and service relationships, especially as new technology and powertrain offerings grow. These upgraded spaces support education, service, and long-term engagement.

Hyundai dealerships also serve as vital community hubs for Hyundai's philanthropic programs, including Hyundai Hope on Wheels and Hyundai Hope, which has long championed a nationwide car seat safety initiative, among many other activities. Together, these efforts reinforce Hyundai's belief in the power of human connection, thoughtful service, and a dealer network built to last.

Hyundai Motor America

Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a published economic impact report. For more information, visit www.hyundainews.com.

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SOURCE Hyundai Motor America

FAQ

How many Hyundai dealerships have completed facility upgrades in 2025?

457 Hyundai dealerships have completed facility upgrades, representing over 50% of the U.S. dealer network.

What is Hyundai's GDSI initiative and when was it launched?

The Global Dealership Space Identity (GDSI) initiative was launched in 2015 and refreshed in 2019, aiming to create a unified architectural and experiential standard across all retail locations.

What benefits have Hyundai dealers seen from the HYMTF facility upgrades?

Dealerships that have adopted the initiative have experienced higher profit, improved return on sales, and better service retention.

What is the economic impact of Hyundai's dealer network in the United States?

Hyundai's dealer network, along with its U.S. operations, contributes $20.1 billion annually and provides 190,000 jobs to the U.S. economy.

What percentage of Hyundai dealers are expected to complete upgrades by end of 2025?

Hyundai expects over 60% of its U.S. dealer network to complete facility upgrades by the end of 2025.