IAS EXPANDS ITS AI-DRIVEN TOTAL MEDIA QUALITY PRODUCT ON YOUTUBE TO INCLUDE BRAND SAFETY AND SUITABILITY MEASUREMENT FOR MISINFORMATION

Rhea-AI Summary

Integral Ad Science (Nasdaq: IAS) has expanded its Total Media Quality (TMQ) product suite on YouTube to include brand safety and suitability measurement for misinformation. This enhancement allows advertisers to verify the safety and suitability of their digital media investments on YouTube by detecting content identified as misinformation.

The expanded TMQ product offers:

• Independent verification complementary to YouTube's policies
• Video-level reporting based on industry-aligned definitions
• Customizable brand suitability settings
• Global reporting in 30+ languages

This expansion follows IAS's recent MRC accreditation for YouTube video viewability reporting and the launch of TMQ measurement for YouTube Shorts.

Positive

• Expansion of Total Media Quality product to include misinformation detection on YouTube
• Provides third-party verification for brand safety and suitability on YouTube
• Offers video-level reporting for accurate content assessment
• Global reporting capability in over 30 languages
• Recent MRC accreditation for YouTube video viewability reporting

Negative

• None.

Global Advertisers Can Now Access IAS's Industry-Aligned Misinformation Reporting on YouTube

NEW YORK, Sept. 26, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it will now offer its industry-aligned misinformation brand safety and suitability reporting for advertisers running campaigns across YouTube ad inventory. IAS can now detect content across YouTube that it identifies as misinformation enabling advertisers to further verify the safety & suitability of their digital media investments on YouTube.

IAS's Total Media Quality (TMQ) product suite provides valuable third-party assurance that advertisers' campaigns are running adjacent to brand safe and suitable content. IAS's misinformation measurement delivers independent verification, complementary to YouTube's own policies and procedures. 

"Brand safety is a top priority for marketers as we approach upcoming marquee global media events. We are empowering marketers with enhanced products like our expanded Total Media Quality for YouTube which now offers IAS's misinformation reporting," said Lisa Utzschneider, CEO of IAS. "We're excited to offer the ability to detect misinformation with our best-in-class measurement solution."

IAS classifies content according to industry-aligned definitions and provides reporting based on advertisers' custom brand suitability settings. Video-level reporting provided by IAS allows advertisers to get a full, accurate picture of the content their ads are running adjacent to, and adjust their campaigns based on their own desired suitability profiles.

Advertisers can now:

• Access Expanded Third-Party Transparency: Gain trusted video-level insights into the content adjacent to your advertisements according to industry-aligned definitions.
• Drive Results: Analyze if your ads appear next to content identified by IAS as misinformation and make optimizations as needed to drive brand suitability.
• Safeguard and Scale Their Business: Access global reporting with 30+ languages on YouTube for key international events in 2024 and beyond.

In March, IAS announced earning MRC accreditation for integrated third-party calculation and reporting of YouTube video viewability. In December 2023, IAS announced the availability of its Total Media Quality (TMQ) brand safety and suitability measurement across YouTube Shorts, offering advertisers expanded coverage for advanced Brand Safety and Suitability Measurement.

About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

Contact: press@integralads.com

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SOURCE Integral Ad Science, Inc.

FAQ

What new feature has IAS added to its Total Media Quality product for YouTube?

IAS has added brand safety and suitability measurement for misinformation to its Total Media Quality product for YouTube, allowing advertisers to detect content identified as misinformation.

How does IAS's misinformation reporting on YouTube benefit advertisers?

IAS's misinformation reporting provides advertisers with independent verification of brand safety and suitability, complementing YouTube's policies and allowing for customized suitability settings and video-level insights.

What recent accreditation did IAS receive for its YouTube measurement?

In March, IAS received MRC accreditation for integrated third-party calculation and reporting of YouTube video viewability.

When did IAS (Nasdaq: IAS) announce TMQ measurement for YouTube Shorts?

IAS announced the availability of its Total Media Quality (TMQ) brand safety and suitability measurement across YouTube Shorts in December 2023.