INTEGRAL AD SCIENCE EARNS MRC ACCREDITATION FOR REPORTING OF IMPRESSIONS, VIEWABILITY AND INVALID TRAFFIC ON AMAZON PROPERTIES
Integral Ad Science (Nasdaq: IAS) announced on November 13, 2025 that it received MRC accreditation for its server-to-server (S2S) integration of Amazon DSP impression, viewability and invalid traffic (IVT) data into its digital ad measurement platform.
The accreditation covers display and video impressions, viewable impressions, and GIVT/SIVT filtration across desktop, mobile web and mobile app for Amazon O&O properties (Amazon Retail and IMDb) and 3P supply sources (APD and 3PX). IAS said the S2S integration supports near real-time, independent third-party measurement while accommodating Amazon's privacy restrictions.
Integral Ad Science (Nasdaq: IAS) ha annunciato il 13 novembre 2025 di aver ottenuto l'accreditamento MRC per l'integrazione server-to-server (S2S) dei dati di impression, viewability e IVT di Amazon DSP nel suo sistema di misurazione pubblicitaria digitale.
L'accreditamento copre le impression display e video, le impression visibili e la filtrazione GIVT/SIVT su desktop, web mobile e app mobile per le proprietà O&O di Amazon (Amazon Retail e IMDb) e per le fonti di fornitura 3P (APD e 3PX). IAS ha affermato che l'integrazione S2S supporta una misurazione indipendente di terze parti quasi in tempo reale, pur adeguandosi alle restrizioni sulla privacy di Amazon.
Integral Ad Science (Nasdaq: IAS) anunció el 13 de noviembre de 2025 que recibió la acreditación MRC para su integración de servidor a servidor (S2S) de datos de impresión de Amazon DSP, viewability y IVT en su plataforma de medición de publicidad digital.
La acreditación cubre impresiones de display y video, impresiones visibles y la filtración de GIVT/SIVT en desktop, web móvil y aplicación móvil para propiedades de Amazon O&O (Amazon Retail e IMDb) y fuentes de suministro 3P (APD y 3PX). IAS afirmó que la integración S2S admite medición independiente de terceros casi en tiempo real, manteniendo las restricciones de privacidad de Amazon.
Integral Ad Science (나스닥: IAS)는 2025년 11월 13일에 Amazon DSP의 노출 수, 뷰어빌리티 및 IVT 데이터를 서버 대 서버(S2S)로 통합하는 디지털 광고 측정 플랫폼에 대한 MRC 인증을 받았다고 발표했다.
이 인증은 데스크톱, 모바일 웹 및 모바일 앱에서 Amazon의 O&O 속성(Amazon Retail 및 IMDb)과 3P 공급원(APD 및 3PX)을 위한 디스플레이 및 비디오 노출, 가시 노출 및 GIVT/SIVT 필터링을 포함한다. IAS는 S2S 통합이 Amazon의 개인정보 보호 제한을 충족하는 한 거의 실시간에 가까운 제3자 독립 측정을 지원한다고 밝혔다.
Integral Ad Science (NYSE: IAS) a annoncé le 13 novembre 2025 avoir reçu l'accréditation MRC pour son intégration serveur-à-serveur (S2S) des données d'impression d'Amazon DSP, de visibilité et d'IVT dans sa plateforme de mesure publicitaire numérique.
L'accréditation couvre les impressions display et vidéo, les impressions visibles et la filtration GIVT/SIVT sur desktop, web mobile et application mobile pour les propriétés O&O d'Amazon (Amazon Retail et IMDb) et les sources d'approvisionnement 3P (APD et 3PX). IAS a déclaré que l'intégration S2S prend en charge une mesure indépendante par des tiers en temps quasi réel tout en tenant compte des restrictions de confidentialité d'Amazon.
Integral Ad Science (Nasdaq: IAS) gab am 13. November 2025 bekannt, dass es MRC-Akkreditierung für die server-to-server (S2S) Integration von Amazon DSP-Impressionen, Viewability und IVT-Daten in seine Plattform zur digitalen Werbemessung erhalten hat.
Die Akkreditierung deckt Display- und Video-Impressionen, Viewable-Impressionen und GIVT/SIVT-Filterung über Desktop, Mobile Web und mobile App für Amazon O&O-Eigentümerseiten (Amazon Retail und IMDb) und 3P-Beschaffungsquellen (APD und 3PX) ab. IAS sagte, dass die S2S-Integration eine nahezu Echtzeit-Überprüfung durch unabhängige Drittanbieter unterstützt und dabei Amazons Datenschutzbestimmungen berücksichtigt.
Integral Ad Science (ناسداك: IAS) أعلنت في 13 نوفمبر 2025 أنها تلقت اعتماد MRC لدمج البيانات من الخادم إلى الخادم (S2S) في منصة قياس الإعلان الرقمي الخاصة بها عن طريق بيانات Amazon DSP، الرؤية، وIVT.
يغطي الاعتماد انطباعات العرض والفيديو، والانطباعات القابلة للرؤية وفلترة GIVT/SIVT عبر سطح المكتب، الويب المحمول وتطبيق الهاتف المحمول لخصائص Amazon O&O (Amazon Retail وIMDb) ومصادر التوريد 3P (APD و3PX). قالت IAS إن تكامل S2S يدعم قياس طرف ثالث مستقل بوقت قريب من الزمن الحقيقي مع مراعاة قيود خصوصية أمازون.
- MRC accreditation for Amazon DSP S2S impressions, viewability, IVT
- Covers Amazon Retail, IMDb and 3P supply (APD and 3PX)
- Measurement includes desktop, mobile web and mobile app environments
- Enables near real-time independent third-party reporting via S2S
- Accreditation applies only to the submitted formats and environments
- Scope limited to Amazon DSP S2S integration, not all Amazon inventory
Insights
IAS achieved MRC accreditation for its Amazon DSP S2S measurement, strengthening independent verification of impressions, viewability and IVT.
Integral Ad Science received Media Rating Council accreditation for its server-to-server integration ingesting Amazon DSP impressions, viewability and invalid traffic (GIVT and SIVT) metrics across Amazon O&O and specified third-party supply. The accreditation confirms that an independent audit found the submitted measurement processes meet the MRC’s standards for validity and transparency.
The principal dependency for value realization is adoption: advertisers and agencies must route measurement through the IAS S2S path to use accredited metrics. Privacy constraints on Amazon properties and the S2S integration model shape how measurement tags operate; these technical limits determine coverage and near‑real‑time reporting capability.
Watch for three concrete items: uptake of IAS reporting in agency buy workflows, audit or scope extensions beyond the submitted formats, and any public adoption milestones announced after
"With the addition of MRC accreditation for Amazon DSP Impressions, Viewability, and Invalid Traffic metrics, advertisers can remain confident that our measurement products meet the highest standards set by the industry," said Kevin Alvero, Chief Compliance Officer at IAS. "IAS is committed to the MRC process, and Amazon has been a great partner to work with in bringing this added layer of trust and transparency to our solutions."
IAS reporting and insights are available for Amazon DSP media buys through a server-to-server (S2S) integration, giving advertisers access to MRC accredited third-party measurement that enables them to understand delivery of these placements. IAS and Amazon DSP operate within an integration model that allows for independent third-party measurement and reporting in near real time using the IAS measurement tags while also accommodating the unique privacy restrictions on Amazon properties.
Specifically, the MRC accreditation applies to IAS's server-to-server (S2S) integration with Amazon's Demand Side Platform (DSP) for measurement and reporting of:
- Display and Video Impressions, Viewable Impressions (including related viewability metrics) and Tracked Ads inclusive of General and Sophisticated Invalid Traffic filtration (GIVT and SIVT) within desktop, mobile web and mobile app for Amazon O&O properties (Amazon Retail and IMDb) and 3P supply sources (APD and 3PX).
"We congratulate IAS for achieving MRC accreditation for measurement and reporting of Amazon DSP impressions, viewability and invalid traffic metrics for the submitted formats and environments," said Ron Pinelli, SVP, Digital Research and Standards at the MRC. "Transparency, compliance and quality assurance related to this measurement are critical to measurement users, and we are pleased that IAS has submitted this integration to independent audit to demonstrate validity, reliability and effectiveness."
"We're pleased that IAS has received MRC accreditation for their Amazon DSP server-to-server integration. This milestone reinforces our commitment to providing advertisers with trusted, independently verified measurement solutions while maintaining our rigorous privacy standards. This accreditation will help advertisers confidently measure and optimize their campaigns on Amazon DSP," said Pavan Rajkumar, Head of Supply Quality Partnerships, Amazon Ads.
About the Media Rating Council
The MRC is a non-profit industry association established in 1963 composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research and other standards MRC produces; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently more than 110 research products are audited by the MRC.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Press Contact:
IAS
Travis DeLingua
pr@integralads.com
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SOURCE Integral Ad Science, Inc.
FAQ
What did IAS announce on November 13, 2025 about Amazon DSP measurement?
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