IAS LAUNCHES 'IAS AGENT' ENABLING MARKETERS TO SURFACE DEEP CAMPAIGN INSIGHTS IN REAL-TIME AND INCREASE AD PERFORMANCE

Rhea-AI Summary

Integral Ad Science (Nasdaq: IAS) announced IAS Agent, an AI-powered assistant to surface real-time campaign insights, simplify activation, and optimize ad performance across omnichannel investments.

Key points: powered by 15+ years of IAS data, built on Databricks Agent Bricks, offers explainable AI with hover-to-see reasoning, allows customization/override of recommendations, and emphasizes responsible AI with three industry certifications. IAS will demo IAS Agent at CES 2026 (Jan 5-8) and expects a global roll-out to IAS UI customers in early Q1 2026 at no additional cost. Initial tests cite 50% efficiency improvement and insights delivered up to 5x faster.

Positive

• 50% efficiency improvement in initial tests
• Insights delivered up to 5x faster per IAS
• Global roll-out early Q1 2026 at no additional cost
• Built on 15+ years of IAS data and Databricks Agent Bricks

Negative

• None.

Key Figures

Industry experience 15+ years Proprietary IAS insights underpinning IAS Agent

Efficiency improvement 50 percent Initial IAS Agent tests for workflow efficiency

Insight speed 5x faster IAS Agent delivery of campaign performance insights

CES 2026 dates Jan 5-8, 2026 Planned public demonstration of IAS Agent

AI certifications 3 certifications TrustArc Responsible AI, ISO 42001, Ethical AI by AAM

Merger price $10.30 per share All-cash acquisition agreement with Novacap affiliates

Current price $10.28 Prior to IAS Agent announcement

52-week range $6.2611 – $11.43 Positioning before IAS Agent news

Market Reality Check

$10.26 Last Close

Volume Volume 488,164 is below the 20-day average of 1,111,118 (relative volume 0.44x) ahead of this AI launch news. low

Technical Shares at $10.28 are trading above the 200-day MA of $8.83 and about 10% below the 52-week high of $11.43.

Peers on Argus

Peers show mixed moves: ZD +1.33% while STGW, CRTO, QNST, and EEX are negative (e.g., EEX -3.54%), suggesting today’s setup is more stock-specific than a broad advertising-sector move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 08	AI industry report	Positive	-0.1%	2026 Industry Pulse Report highlighting AI, media quality, and verification priorities.
Nov 13	Accreditation win	Positive	+0.0%	MRC accreditation for Amazon DSP impression, viewability, and IVT reporting.
Nov 04	Q3 earnings	Neutral	+0.2%	Q3 2025 revenue and EBITDA growth with lower net income and ongoing Novacap deal.
Oct 28	TikTok partnership	Positive	-0.1%	Expansion of TMQ tools to TikTok Pangle across 380,000 apps and 2.9B DAUs.
Oct 16	Meta Threads AI tool	Positive	+0.0%	Launch of AI-driven brand safety and suitability measurement for Meta Threads.

Pattern Detected

Recent positive partnership and AI announcements often saw flat or slightly negative next-day moves, while earnings and accreditation news saw modestly positive or unchanged reactions.

Recent Company History

Over the last few months, IAS combined product, partnership, and financial updates with an ongoing go-private process. Q3 2025 results showed revenue of $154.4M and adjusted EBITDA of $55.3M, alongside an all-cash acquisition agreement at $10.30 per share. AI-driven measurement expansions with Meta Threads and TikTok Pangle, plus MRC accreditation on Amazon properties, reinforced IAS’s role in brand safety and verification. Today’s IAS Agent launch extends this AI and workflow-automation theme within the same strategic arc.

Market Pulse Summary

This announcement introduces IAS Agent, an AI-powered assistant built on 15+ years of IAS data, promising 50% efficiency gains and campaign insights up to 5x faster. It extends the company’s recent stream of AI and brand-safety innovations while a cash acquisition at $10.30 per share remains pending. Investors may watch how quickly IAS Agent reaches all IAS UI customers and whether adoption meaningfully enhances optimization and governance metrics.

Key Terms

explainable AI technical

"Unlike many "black box" AI solutions, IAS Agent is built on the principle of "explainable AI,""

Explainable AI is artificial intelligence designed so its decisions and recommendations can be understood and traced by people, not left as a mysterious “black box.” For investors, it matters because clarity about how models reach conclusions reduces surprises, helps assess risks and regulatory compliance, and makes it easier to trust automated signals—like reading a recipe alongside a finished dish to know what went into it and whether to rely on the result.

user interface (UI) technical

"The new tool, integrated directly into the IAS user interface (UI), allows customers to hover over"

User interface (UI) is the visual layout and interactive parts of a digital product—the buttons, menus, screens and workflows people use to get things done. For investors, UI matters because it shapes how easily customers adopt and keep using a product; like a tidy store layout that attracts and retains shoppers, a clear UI can boost sales, lower support costs and signal a stronger competitive position and growth potential.

brand safety technical

"Receive AI-generated recommendations for brand safety and suitability settings with minimal input"

Brand safety is the set of practices and controls companies use to prevent their name, ads or content from appearing alongside harmful, offensive, or misleading material online. Investors care because damage to reputation can reduce sales, ad revenue, partnerships and share value—think of it like keeping a storefront away from trouble to protect customer trust and long-term earnings.

omnichannel technical

"accelerate performance across omnichannel investments."

A coordinated approach to selling and serving customers across all touchpoints—stores, websites, mobile apps, social media, and call centers—so the experience feels like one continuous conversation no matter where a customer interacts. For investors, omnichannel capability signals how well a company can attract and keep customers, turn interactions into sales, and use shared customer data to cut costs and boost revenue—making it a key driver of growth and competitive strength.

responsible AI technical

"IAS solutions are grounded in a commitment to responsible AI."

Responsible AI means designing, testing and running automated decision systems so they are safe, fair, explainable and follow laws and privacy rules. For investors it matters because responsible AI reduces the chances of costly errors, regulatory fines, data breaches or reputational damage, and helps ensure products perform reliably over time—think of it as safety checks and clear instructions you put on a new machine before letting it operate at scale.

ethical AI technical

"certifications in artificial intelligence: TrustArc Responsible AI, ISO 42001, and certification for Ethical AI by the Alliance for Audited Media."

Ethical AI means building and using artificial intelligence systems so they behave fairly, transparently, and responsibly, protect people’s privacy, and follow laws and social norms. For investors, ethical AI matters because it lowers the risk of costly lawsuits, fines, or reputational damage and makes AI-based products and decisions more trustworthy to customers and regulators—like hiring a referee who follows clear rules so the game runs smoothly and people have confidence in the outcome.

AI-generated analysis. Not financial advice.

New AI-Powered Assistant Makes Every Marketer An Expert Instantly

NEW YORK, Dec. 16, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS) today announced IAS Agent, a new AI-powered assistant that helps customers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale. Powered by the industry's most comprehensive dataset—and backed by 15+ years of proprietary IAS insights—IAS Agent is intuitive by design, empowering any marketer to deliver the trusted intelligence brands rely on to protect multi-million-dollar campaigns and accelerate performance across omnichannel investments. IAS will demonstrate IAS Agent at CES 2026, and expects to roll it out globally at no additional cost in early Q1 2026.

Unlike many "black box" AI solutions, IAS Agent is built on the principle of "explainable AI," offering complete transparency into every recommendation. The new tool, integrated directly into the IAS user interface (UI), allows customers to hover over suggestions and access clear, easy-to-understand explanations of what's proposed and why, and also provides control to customize, override, or adopt IAS Agent recommendations. IAS Agent surfaces access to more rigorous, AI-enhanced brand governance, campaign insights, and significantly simplified workflows to unlock comprehensive understanding and performance recommendations across publishers and platforms. IAS Agent recommendations are grounded in extensive intelligence rather than a limited training data set.

"IAS Agent was designed to be a marketer's advertising compass. It guides decisions with clarity and uncovers deep, comprehensive insights that would otherwise remain hidden—turning those insights into action, in real-time, so marketers can boost performance instantly," said Srishti Gupta, Chief Product Officer at Integral Ad Science. "And this is just the start. IAS Agent will continue to expand its agentic capabilities to improve workflow and unlock value through AI supply path insights, tagging activation, and campaign settings assistance. This ongoing innovation reflects our commitment to providing advertisers with the trusted, transparent, and actionable data they need to drive superior campaign results and stay ahead in a complex digital landscape."

Key IAS Agent features include:

• Transparent Self-Reporting: IAS Agent "shows its work," allowing customers to understand the reasoning behind each recommendation or action enabling marketers to confidently explain decisions and understand the logic driving IAS Agent outputs;
• Full Control and Visibility: Customize, override, or adopt recommendations with full visibility into the AI's decision-making process to improve campaign set up and drive performance for IAS UI users at any level;
• Efficiency Enhancement: Receive AI-generated recommendations for brand safety and suitability settings with minimal input, scaling protection across all investments; initial tests show an efficiency improvement of 50 percent;
• Instant Insights: Automatically spots trends and patterns across all IAS UI dashboards, surfacing what's working and delivering campaign performance insights up to 5x faster—without manual analysis;
• Campaign Activation: Simply chat with the agent using natural language for AI-powered guidance to streamline pre-campaign setup; no technical knowledge required.

"In today's complex media landscape, ensuring both brand safety and performance requires a significant investment of time and resources. IAS Agent meaningfully accelerates that process by uncovering deeper insights and enabling teams to act on them instantly," said Jeff Omoregie, EVP of Unified TAAG at Publicis Media. "The ability to instantly surface transparent, data-driven recommendations in real time will help reduce ad waste and drive stronger performance outcomes for our clients and their campaigns."

IAS solutions are grounded in a commitment to responsible AI. IAS's advanced agentic capabilities are built with Databricks Agent Bricks to deliver enterprise-grade capabilities without compromising on governance or observability. IAS is the only company in the world to hold three of the industry's most respected certifications in artificial intelligence: TrustArc Responsible AI, ISO 42001, and certification for Ethical AI by the Alliance for Audited Media.

IAS will demonstrate IAS Agent at CES 2026, Jan 5-8, 2026. It is expected to be  available to all IAS UI customers globally in early Q1 2026, and at no additional cost. Contact IAS for more information or to book a CES meeting to see a demonstration.

About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

Media Contact:
Travis DeLingua
press@integralads.com

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SOURCE Integral Ad Science, Inc.

FAQ

When will IAS Agent be available to IAS UI customers (IAS)?

IAS expects a global roll-out to IAS UI customers in early Q1 2026 at no additional cost.

What efficiency gains did IAS report for IAS Agent (IAS)?

IAS reported initial tests showing an about 50% efficiency improvement.

How much faster does IAS Agent surface campaign insights for IAS (IAS)?

IAS says IAS Agent can deliver campaign performance insights up to 5x faster.

Will IAS Agent provide transparent explanations for recommendations (IAS)?

Yes; IAS Agent uses explainable AI so users can hover to see clear reasons behind each recommendation.

Where and when will IAS demonstrate IAS Agent (IAS)?

IAS will demonstrate IAS Agent at CES 2026, Jan 5-8, 2026.

What certifications and platforms support IAS Agent (IAS)?

IAS cites three AI certifications (TrustArc Responsible AI, ISO 42001, Ethical AI by Alliance for Audited Media) and integration with Databricks Agent Bricks.