Integral Ad Science Holding Corp. Stock Price, News & Analysis

Integral Ad Science (Nasdaq: IAS) has announced a strategic first-to-market partnership with Snap Inc. (NYSE: SNAP) and Lumen Research to introduce customized attention measurement for Snapchat campaigns. The new Snap Attention Measurement solution combines Lumen's eye-tracking technology with IAS's AI-powered media quality data to create a specialized Snapchat attention score within the IAS Signal platform.

The solution offers advertisers three key benefits: a custom attention metric specific to Snapchat, a comprehensive view of attention metrics across multiple channels, and trusted third-party measurement. This development builds upon IAS's December 2024 launch of Quality Attention™ Optimization product in beta, which enables real-time optimization of programmatic campaigns.

Integral Ad Science (IAS) has secured an expanded credit facility through a second amendment to its credit agreement with PNC Capital Markets LLC, HSBC Bank USA, and TD Bank. The amendment extends the revolving credit facility maturity to June 17, 2030, and introduces a new $30 million sub-facility for swingline loans, while maintaining its existing $100 million currency sublimit and $30 million sub-facility for standby letters of credit. The agreement's accordion feature now allows IAS to potentially increase borrowings from $300 million to $550 million, subject to lender approval. As of March 31, 2025, IAS maintained a strong liquidity position with $59 million in cash and cash equivalents.

Integral Ad Science (IAS) has launched new AI-powered contextual category reporting for Meta Platforms, enhancing measurement capabilities across Facebook and Instagram Feed and Reels. The solution expands IAS's Total Media Quality (TMQ) offering, providing advertisers with detailed brand safety and suitability measurement through frame-by-frame analysis of video images, audio, and text. The new reporting aligns with IAS's Content Block List optimization solution and offers over 46 contextual categories available in 34 languages. Key features include greater transparency in content adjacency, measurement reporting parity with Content Block Lists, and expanded categories covering topics like Politics, Natural Disasters, and Religion. This launch builds on IAS's previous developments, including Content Block Lists introduction in October 2024 and misinformation category expansion in April 2024.

Integral Ad Science (IAS) has announced a groundbreaking partnership with Lyft Media as their first media quality measurement partner. The collaboration enables advertisers to validate their Lyft Media ad investments using IAS's Viewability, Invalid Traffic (IVT), and Brand Safety Measurement tools. IAS will provide comprehensive reporting through its Signal platform, offering transparency and trusted third-party measurement for Lyft's Mobile In-App Video and Poster Ads. The partnership ensures advertisers can verify their content reaches real users in brand-safe environments. Lyft Media, which launched in-app ads in August 2023, leverages first-party data to target audiences based on trip intent and connects ad exposures to outcomes like store visits and in-app purchases.

Integral Ad Science (IAS) has partnered with sustaintech platform Impact Plus to integrate carbon evaluation technology into IAS's media measurement platform. This integration enables advertisers to track and optimize both performance and sustainability metrics of their digital media campaigns in a single platform. The partnership comes as businesses face new environmental reporting requirements under California's Climate Corporate Data Accountability Act and EU's Corporate Sustainability Reporting Directive. The collaboration will provide campaign-level emissions data alongside media quality and attention metrics in IAS reports, helping marketers make data-driven decisions that balance campaign effectiveness with environmental impact. This integration represents IAS's commitment to sustainable digital advertising while maintaining focus on campaign performance.

Integral Ad Science (IAS) has appointed Alpana Wegner as its new Chief Financial Officer, effective June 10, 2025. Wegner, who brings over 25 years of financial leadership experience, will lead the global finance team and report to CEO Lisa Utzschneider. She succeeds Interim CFO Jill Putman, who has served since January 2025. Wegner previously served as CFO at Secureworks, where she led a successful business transformation prior to the company's sale, and at Benefitfocus, where she strengthened the company's financial position. Her experience includes senior finance roles at Blackbaud and expertise in FP&A, accounting, and M&A. Wegner holds a B.S. in Accounting from Arizona State University.

Integral Ad Science (IAS), a global media measurement and optimization platform, has announced that CEO Lisa Utzschneider will participate in a fireside chat at the Baird 2025 Global Consumer, Technology & Services Conference. The event is scheduled for Thursday, June 5, 2025, at 10:15 a.m. ET. Investors and interested parties can access the live webcast and archived replay of the presentation through the company's investor relations website at investors.integralads.com.

IAS (Integral Ad Science) reported strong Q1 2025 financial results with total revenue increasing 17% to $134.1 million. The company achieved a net income of $8.0 million (6% margin) and adjusted EBITDA of $41.5 million (31% margin). Key revenue segments showed significant growth: optimization revenue up 24% to $64.8M, measurement revenue up 4% to $48.4M, and publisher revenue up 33% to $20.9M. International revenue grew 18% to $42.7M. The company announced several strategic partnerships and expansions, including TikTok Social Optimization, Reddit Total Media Quality, Google Search Partner Network, Spotify Podcast Tools, and Nextdoor Pre-Bid Partnership. Based on strong Q1 performance, IAS raised its full-year 2025 outlook, projecting total revenue of $590-600M and adjusted EBITDA of $204-210M.

Integral Ad Science (IAS) has announced a strategic partnership with Nextdoor (KIND) to provide AI-powered pre-bid brand safety and suitability optimization on the neighborhood network platform. IAS will power Nextdoor's first-party brand safety tool, ensuring ads are delivered in brand-suitable environments across Nextdoor's Newsfeed, which reaches one-third of U.S. households.

The partnership offers advertisers trusted third-party control with pre-bid blocking across 12 industry-aligned categories and 4 risk levels, custom dynamic control in over 90 languages, and AI-driven Multimedia Technology for content classification. Further expansion of the partnership is planned, with Total Media Quality (TMQ) for Nextdoor expected to launch in H2 2025.