Integral Ad Science Partners With Impact Plus To Empower Advertisers to Tackle Digital Advertising Emissions

Rhea-AI Summary

Integral Ad Science (IAS) has partnered with sustaintech platform Impact Plus to integrate carbon evaluation technology into IAS's media measurement platform. This integration enables advertisers to track and optimize both performance and sustainability metrics of their digital media campaigns in a single platform. The partnership comes as businesses face new environmental reporting requirements under California's Climate Corporate Data Accountability Act and EU's Corporate Sustainability Reporting Directive. The collaboration will provide campaign-level emissions data alongside media quality and attention metrics in IAS reports, helping marketers make data-driven decisions that balance campaign effectiveness with environmental impact. This integration represents IAS's commitment to sustainable digital advertising while maintaining focus on campaign performance.

Positive

• Integration provides advertisers with comprehensive campaign-level emissions data alongside performance metrics
• Partnership helps companies comply with new environmental reporting requirements in California and EU
• Enables marketers to make data-driven decisions balancing effectiveness and sustainability
• Strengthens IAS's position in sustainable digital advertising solutions

Negative

• None.

Global partnership will see sustaintech platform's carbon evaluation technology integrated into IAS's platform, enabling marketers to measure their media's environmental impact alongside quality and attention metrics

NEW YORK, June 4, 2025 /PRNewswire/ -- Integral Ad Science (IAS), a leading global media measurement and optimization platform, and Impact Plus, a leading sustaintech solution, announced a new partnership that will allow advertisers to track and optimize the performance and sustainability of their digital media campaigns within one platform.

With legislation like the California "Climate Corporate Data Accountability Act" as well as the EU's Corporate Sustainability Reporting Directive (CSRD) regulations, which require companies to report on their environmental impact, top of mind for businesses in 2025, IAS is further bolstering its carbon calculation capabilities for advertisers by integrating Impact Plus's technology into its media quality measurement platform.

The integration with Impact Plus – a global pioneer in providing advertisers with solutions to evaluate and reduce the environmental impact of their online ads – will provide advertisers with campaign-level emissions that are seamlessly incorporated into IAS reports, providing a holistic view of media metrics to drive more data-driven, sustainable advertising and allowing IAS customers to easily measure the greenhouse gas (GHG) emissions generated by their digital campaigns alongside media quality and attention metrics. 

"Digital advertisers are focused on reducing their carbon footprint. By providing a comprehensive view of their media's environmental impact, we can empower marketers to make more sustainable choices," said Vincent Villaret, CEO, Impact Plus. "Through this partnership with IAS, we're providing marketers with the tools they need to achieve their campaign goals without compromising their climate commitments."

"IAS is a leader in providing actionable data that helps drive superior results for advertisers, and this new partnership equips Impact Plus and IAS customers with the tools for more sustainable and effective media buying globally," said Srishti Gupta, Chief Product Officer, IAS. "This is another step forward in our commitment to empower our customers and the industry to strive towards more sustainable digital media advertising while maximizing results."

For more information about Integral Ad Science, visit integralads.com

For more information about Impact Plus, visit www.weareimpactplus.com

About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

About Impact Plus
Impact Plus is an award-winning sustaintech solution that enables digital advertising players to evaluate and reduce their environmental impact. Impact Plus builds new performance indicators and solutions to help this ecosystem to use GHG emissions and electricity consumption to inform their digital advertising strategy. A pioneer since 2020, Impact Plus supports brands such as L'Oréal, Heineken, Bel Group and Engie and their agencies, to enable more sustainable media buying. Impact Plus also enables ad networks and adtech platforms including Seedtag and Microsoft Advertising, equipping them with environmental impact evaluation solutions, which can be seamlessly integrated into their delivery systems. For more information about Impact Plus, visit www.weareimpactplus.com.

Media Contact: press@integralads.com 

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SOURCE Integral Ad Science, Inc.

FAQ

What is the purpose of IAS's partnership with Impact Plus?

The partnership integrates Impact Plus's carbon evaluation technology into IAS's platform to help advertisers measure and optimize their digital campaigns' environmental impact alongside performance metrics.

How will this partnership affect IAS (NYSE: IAS) advertisers?

Advertisers will be able to track campaign-level emissions data alongside media quality and attention metrics in unified IAS reports, enabling more sustainable media buying decisions.

What regulatory requirements is this IAS partnership addressing?

The partnership helps companies comply with the California Climate Corporate Data Accountability Act and EU's Corporate Sustainability Reporting Directive (CSRD) regulations for environmental impact reporting.

What metrics will be available through the IAS and Impact Plus integration?

The integration will provide greenhouse gas emissions data alongside traditional media quality and attention metrics for digital advertising campaigns.

When will the IAS and Impact Plus partnership take effect?

The partnership was announced on June 4, 2025, though specific implementation timing details were not provided in the announcement.