IAS Announces First-to-Market Partnership with Nextdoor for AI-Powered Pre-Bid Brand Safety and Suitability Optimization
Integral Ad Science (IAS) has announced a strategic partnership with Nextdoor (KIND) to provide AI-powered pre-bid brand safety and suitability optimization on the neighborhood network platform. IAS will power Nextdoor's first-party brand safety tool, ensuring ads are delivered in brand-suitable environments across Nextdoor's Newsfeed, which reaches one-third of U.S. households.
The partnership offers advertisers trusted third-party control with pre-bid blocking across 12 industry-aligned categories and 4 risk levels, custom dynamic control in over 90 languages, and AI-driven Multimedia Technology for content classification. Further expansion of the partnership is planned, with Total Media Quality (TMQ) for Nextdoor expected to launch in H2 2025.
Integral Ad Science (IAS) ha annunciato una partnership strategica con Nextdoor (KIND) per offrire un'ottimizzazione pre-bid della sicurezza e adeguatezza del brand basata su intelligenza artificiale sulla piattaforma di rete di quartiere. IAS alimenterà lo strumento di sicurezza del brand di prima parte di Nextdoor, garantendo che gli annunci vengano mostrati in ambienti adatti al brand all'interno del Newsfeed di Nextdoor, che raggiunge un terzo delle famiglie statunitensi.
La collaborazione offre agli inserzionisti un controllo affidabile di terze parti con blocco pre-bid su 12 categorie allineate all’industria e 4 livelli di rischio, controllo dinamico personalizzato in oltre 90 lingue e tecnologia multimediale guidata dall’AI per la classificazione dei contenuti. È prevista un’ulteriore espansione della partnership, con il lancio di Total Media Quality (TMQ) per Nextdoor previsto nella seconda metà del 2025.
Integral Ad Science (IAS) ha anunciado una alianza estratégica con Nextdoor (KIND) para ofrecer una optimización pre-licitación de seguridad y adecuación de marca impulsada por IA en la plataforma de red vecinal. IAS impulsará la herramienta de seguridad de marca de primera parte de Nextdoor, asegurando que los anuncios se entreguen en entornos adecuados para la marca en el Newsfeed de Nextdoor, que llega a un tercio de los hogares de EE.UU.
La asociación ofrece a los anunciantes un control confiable de terceros con bloqueo pre-licitación en 12 categorías alineadas con la industria y 4 niveles de riesgo, control dinámico personalizado en más de 90 idiomas y tecnología multimedia impulsada por IA para la clasificación de contenido. Se planea una mayor expansión de la asociación, con el lanzamiento de Total Media Quality (TMQ) para Nextdoor previsto para la segunda mitad de 2025.
Integral Ad Science (IAS)가 Nextdoor (KIND)와 전략적 파트너십을 발표하여 인공지능 기반의 사전 입찰 브랜드 안전 및 적합성 최적화를 이웃 네트워크 플랫폼에서 제공하게 되었습니다. IAS는 Nextdoor의 1차 브랜드 안전 도구를 지원하여 미국 가구의 3분의 1에 도달하는 Nextdoor 뉴스피드 내에서 브랜드에 적합한 환경에 광고가 게재되도록 보장합니다.
이번 파트너십은 광고주에게 12개 업계 연관 카테고리와 4단계 위험 수준에 걸친 사전 입찰 차단 기능, 90개 이상의 언어로 맞춤형 동적 제어, 그리고 콘텐츠 분류를 위한 AI 기반 멀티미디어 기술을 포함한 신뢰할 수 있는 제3자 제어를 제공합니다. 추가 확장도 계획 중이며, Nextdoor용 Total Media Quality (TMQ)는 2025년 하반기 출시될 예정입니다.
Integral Ad Science (IAS) a annoncé un partenariat stratégique avec Nextdoor (KIND) pour fournir une optimisation pré-enchère de la sécurité et de la pertinence des marques, alimentée par l'IA, sur la plateforme de réseau de quartier. IAS alimentera l'outil de sécurité de marque de première partie de Nextdoor, garantissant que les publicités soient diffusées dans des environnements adaptés à la marque sur le fil d'actualité de Nextdoor, qui atteint un tiers des foyers américains.
Ce partenariat offre aux annonceurs un contrôle tiers de confiance avec un blocage pré-enchère sur 12 catégories alignées à l'industrie et 4 niveaux de risque, un contrôle dynamique personnalisé en plus de 90 langues, ainsi qu'une technologie multimédia pilotée par IA pour la classification des contenus. Une expansion supplémentaire du partenariat est prévue, avec le lancement de Total Media Quality (TMQ) pour Nextdoor attendu au second semestre 2025.
Integral Ad Science (IAS) hat eine strategische Partnerschaft mit Nextdoor (KIND) angekündigt, um eine KI-gestützte Pre-Bid-Markensicherheits- und Eignungsoptimierung auf der Nachbarschaftsnetzwerkplattform anzubieten. IAS wird Nextdoors First-Party-Markensicherheitstool betreiben und sicherstellen, dass Anzeigen in markengerechten Umgebungen im Nextdoor-Newsfeed ausgeliefert werden, der ein Drittel der US-Haushalte erreicht.
Die Partnerschaft bietet Werbetreibenden vertrauenswürdige Drittanbieter-Kontrolle mit Pre-Bid-Blockierung in 12 branchenspezifischen Kategorien und 4 Risikostufen, kundenspezifische dynamische Steuerung in über 90 Sprachen sowie KI-gesteuerte Multimedia-Technologie zur Inhaltsklassifizierung. Eine weitere Ausweitung der Partnerschaft ist geplant, wobei Total Media Quality (TMQ) für Nextdoor in der zweiten Hälfte 2025 starten soll.
- Partnership provides IAS access to Nextdoor's significant user base covering one-third of U.S. households
- Expansion of services planned with Total Media Quality (TMQ) launch in H2 2025
- First-mover advantage as the premier provider of brand safety tools for Nextdoor
- None.
Insights
IAS's partnership with Nextdoor creates new revenue channel while enhancing Nextdoor's ad safety capabilities for brands targeting hyperlocal audiences.
This strategic partnership between IAS and Nextdoor represents a significant expansion of IAS's market reach into Nextdoor's platform, which connects to one-third of U.S. households. The deal enhances IAS's position in the brand safety technology space by making them the first provider to offer pre-bid optimization on Nextdoor's growing advertising platform.
The partnership has two distinct phases: immediate implementation of pre-bid Brand Safety and Suitability Optimization, followed by a planned rollout of IAS's comprehensive Total Media Quality (TMQ) solution in H2 2025. This phased approach suggests a calculated strategy to integrate deeply with Nextdoor's platform while creating a long-term revenue stream.
For advertisers, this integration addresses a critical pain point in social media advertising - ensuring brand safety in user-generated content environments. IAS's AI-driven Multimedia Technology will analyze content
This deal positions IAS to capture value from Nextdoor's hyperlocal advertising market, which has unique appeal for businesses targeting specific neighborhoods. For Nextdoor, third-party verification addresses advertiser concerns about brand safety, potentially increasing advertiser confidence and spending on their platform.
The partnership aligns with broader industry trends toward greater transparency and brand safety in digital advertising, particularly as advertisers become increasingly cautious about content adjacency in social media environments.
Agreement Marks First Step Towards Nextdoor's Adoption and Deployment of IAS's AI-driven Total Media Quality Product Suite
IAS's pre-bid Brand Safety and Suitability Optimization uses AI-driven Multimedia Technology to provide advertisers with an additional layer of third-party transparency and suitability for their Nextdoor campaigns. Through this partnership, advertisers with managed accounts can run ads on Nextdoor's Newsfeed, reaching one-third of
"This partnership represents a major milestone in bringing deeper transparency, trust, and control for advertisers spending on Nextdoor," said Jim Egan, SVP of Business Development of IAS. "By combining IAS's AI-driven Multimedia Technology with Nextdoor's strong content moderation capabilities, we're offering a new level of protection and performance for brands engaging in hyperlocal at scale advertising."
IAS's pre-bid Brand Safety and Suitability Optimization for Nextdoor provides advertisers with:
- Trusted Third-Party Control: Nextdoor's brand safety tool, powered by IAS, enables advertisers to apply pre-bid blocking on their social campaigns, against 12 industry-aligned categories and 4 risk levels.
- Custom, Dynamic Control: Advertisers can avoid unsuitable content based on brand specific needs, across mobile and desktop web environments and more than 90 languages.
- Best-in-class Technology: IAS's AI-driven Multimedia Technology, layered with Nextdoor's proprietary moderation systems, enables advertisers to accurately classify content at scale through frame-by-frame analysis, combining image, audio, and text signals.
"At Nextdoor, trust and community go hand in hand—so when it comes to advertising, this isn't optional, it's essential," said Michael Kiernan, Chief Revenue Officer at Nextdoor. "Partnering with Integral Ad Science brings a new layer of trusted, third-party transparency to our platform, giving advertisers the confidence to show up in the right place, at the right time, in front of the right neighbors."
IAS and Nextdoor plan to continue to expand their partnership, with the general availability of Total Media Quality (TMQ) for Nextdoor, inclusive of industry-aligned Brand Safety & Suitability Measurement and Viewability and Invalid Traffic Measurement, expected to be available in H2 2025. Through TMQ for Nextdoor, advertisers can validate their content adjacency with trusted third-party analysis aligned to industry frameworks, and remain confident that they are engaging with local users and maximizing campaign spend.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Media Contact: press@integralads.com
About Nextdoor
Nextdoor (NYSE: KIND) is the essential neighborhood network. Neighbors, public agencies and businesses use Nextdoor to connect around local information that matters in more than 345,000 neighborhoods across 11 countries. Nextdoor builds innovative technology to foster local community, and brands and businesses of all sizes use Nextdoor's proprietary advertising platform to engage with neighborhoods at scale. Download the app and join the neighborhood at nextdoor.com. For more information and media assets, visit nextdoor.com/newsroom.
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SOURCE Integral Ad Science, Inc.
FAQ
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