No More Countertop Ice Makers: Whirlpool Brand Launches Industry First Refrigerator with Integrated Nugget Ice Maker
Rhea-AI Summary
Whirlpool (NYSE:WHR) unveiled multiple industry-first appliances at KBIS 2026 on Feb. 9, 2026, led by a 36" true counter-depth refrigerator with an integrated nugget ice maker and dual ice options.
Other launches include a front-load laundry tower with UV Clean bacteria-reduction technology and a 24" dishwasher with a 360° spinning lower rack and AI Intelligent Wash.
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Key Figures
Market Reality Check
Peers on Argus
WHR was up 1.68% with key peers like HNI (+1.96%), SGI (+0.86%), SCS (+0.62%), PATK (+0.21%) and MHK (+0.02%) also positive, pointing to a supportive sector backdrop rather than an isolated move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 04 | Brand recognition | Positive | +2.6% | Named to TIME's list of America’s Most Iconic Companies. |
| Feb 02 | Product showcase | Positive | -0.1% | Maytag KBIS 2026 exhibit of laundry and refrigeration appliances. |
| Jan 28 | Earnings & guidance | Neutral | -3.1% | Reported 2025 results and issued 2026 sales, EPS and cash flow guidance. |
| Jan 26 | Innovation preview | Positive | -1.5% | Previewed portfolio-wide, industry-first innovations for KBIS 2026. |
| Jan 21 | Earnings date set | Neutral | +2.1% | Announced timing of Q4 and full-year 2025 earnings release and call. |
Recent product and branding announcements have sometimes seen muted or negative next-day moves, while recognition and scheduling news skew more positive.
Over the past few weeks, Whirlpool has combined financial updates with brand and innovation messaging. Earnings on Jan 28 detailed 2025 results and 2026 guidance, followed by KBIS-focused innovation news on Jan 26 and a Maytag KBIS showcase on Feb 2. Recognition by TIME as one of America's Most Iconic Companies on Feb 4 coincided with a positive price reaction. Today’s KBIS-focused Whirlpool-branded product launch fits this pattern of emphasizing innovation and brand strength alongside prior financial disclosures.
Market Pulse Summary
This announcement highlights Whirlpool’s focus on differentiated, industry-first appliances, such as a refrigerator with integrated nugget ice and laundry products featuring UV Clean technology. It follows recent earnings guidance and earlier KBIS previews, reinforcing an innovation-led narrative. Investors may track how these launches support the company’s broader strategy, including cost actions and brand positioning, and watch future updates on adoption, pricing, and contribution to overall results.
AI-generated analysis. Not financial advice.
From a built-in nugget ice maker to forward-thinking laundry technology, Whirlpool is setting a new market standard with its latest appliance lineup.
Industry-Firsts That Redefine the Routine: The Whirlpool space will showcase groundbreaking technologies designed to help solve family challenges. The champion of Whirlpool products this year is the industry-first refrigerator, featuring a built-in Nugget Ice Maker, providing soft, chewable ice integrated into your refrigerator at home.
In the laundry room, Whirlpool introduces the industry-first UV Clean technology, designed to be tough on bacteria in the wash while remaining gentle on fabrics. This innovative system uses ultraviolet light that shines into the water, working to reduce bacteria during the wash cycle. UV Clean can be added to a regular wash, even in cool water temperatures. This allows you to reduce bacteria without needing high temperatures, harsh chemicals, or risking fabric fading.
"The innovations we're unveiling at KBIS demonstrate how Whirlpool is advancing the industry," said Mike Gross, Senior Vice President Product Marketing & Merchandising at Whirlpool Corporation. "We are proud to introduce several industry-first products that continue our momentum from 2025, showing how technology can truly and meaningfully improve life at home."
Whirlpool® Innovation Highlights at KBIS 2026:
- Whirlpool® 36-inch Wide True Counter Depth 3-Door and 4-Door French Door Refrigerator with Industry-First Nugget Ice: As the industry's first refrigerator to feature an integrated in- door nugget ice maker,* this 36-inch wide unit offers dual ice makers, providing easy access to both soft, chewable nugget ice and traditional cubed ice.
- Whirlpool® Front Load Laundry Tower with UV Clean: This space-saving tower introduces industry-first UV Clean technology, reducing odor-causing bacteria without the high temperatures that fade favorite fabrics. Combined with the FreshFlow™ Vent System, it's a total reimagining of laundry freshness and fabric care.
- Whirlpool® 24" Stainless Steel Dishwasher with the Easiest Rack to Load and Unload: The dishwasher features the first and only 360° spinning lower rack design that lets users spin to bring dishes within reach. The dishwasher also features a sensor cycle with AI Intelligent Wash that uses sensors to track water temperature, soil level and load size to adjust the cycle's wash in order to give the best clean.
For additional details about Whirlpool Corporation, its portfolio of brands and other offerings for building industry professionals, visit WhirlpoolPro.com.
*Industry First claims are subject to change pending launch finalization. Visual Representation. Actual products may vary.
About Whirlpool Brand
For more than one hundred years, Whirlpool brand has been inspired by how people care for their families. Whirlpool brand is designing home appliances that are focused on improving how families give and get the care they need with the latest technologies and innovations – whether that means flexible refrigerator storage for all types of family needs, induction technology for efficient cooking and easier cleaning, or laundry pairs that sense and adapt to clothes with the latest in connected technologies. Whirlpool brand is part of Whirlpool Corporation, a leading appliance manufacturer committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home.
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major
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SOURCE Whirlpool Corporation