Whirlpool Corporation Highlights Portfolio-Wide, Industry-First Innovation at KBIS 2026

Rhea-AI Summary

Whirlpool (NYSE:WHR) will showcase portfolio-wide, industry-first and purpose-built appliance innovations at KBIS 2026 in Orlando from February 17–19, 2026. The company will present new Whirlpool refrigerators with nugget ice, UV Clean laundry sanitation and FreshFlow venting, KitchenAid ovens with Intelligent Cooking Camera and Doneness Detection, JennAir luxury cooking and wine storage solutions, and Maytag appliances including an XL crisper. Attendees can experience multi-sensorial immersive booths for Whirlpool, KitchenAid, JennAir and Maytag at booth W701.

News Market Reaction

-1.46%

1 alert

-1.46% News Effect

On the day this news was published, WHR declined 1.46%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

KBIS 2026 dates: February 17–19, 2026 Booth location: W701 Induction range width: 48"

3 metrics

KBIS 2026 dates February 17–19, 2026 Kitchen & Bath Industry Show schedule in Orlando

Booth location W701 Whirlpool Corporation exhibit booth at KBIS 2026

Induction range width 48" JennAir induction professional-style range specification

Market Reality Check

Price: $90.41 Vol: Volume 1,340,144 is 1.1x ...

normal vol

$90.41 Last Close

Volume Volume 1,340,144 is 1.1x the 20-day average of 1,221,063, indicating slightly elevated trading interest. normal

Technical Shares at $84.71 are trading just above the 200-day MA of $82.87, but remain 37.48% below the 52-week high of $135.49.

Peers on Argus

Peers show mixed, modest moves with both small gains and losses, while WHR is do...

Peers show mixed, modest moves with both small gains and losses, while WHR is down 0.84%. No momentum peers were flagged and no same-day peer headlines are present, supporting a company-specific read on this innovation-focused news.

Historical Context

5 past events · Latest: Jan 21 (Neutral)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 21	Earnings date set	Neutral	+2.1%	Announced timing of Q4 and full-year 2025 results and conference call.
Jan 21	Reputation recognition	Positive	+2.1%	Named to Fortune’s World’s Most Admired Companies for sixteenth year.
Oct 29	Brand experience launch	Positive	-3.9%	KitchenAid immersive Room To Host pop-up debuting in New York City.
Oct 27	Quarterly earnings	Positive	+0.2%	Reported Q3 2025 revenue growth and reiterated full-year 2025 guidance.
Oct 27	Marketing collaboration	Positive	+0.2%	KitchenAid Go® Cordless System promotion with NBC’s On Brand with Jimmy Fallon.

Pattern Detected

Across the last five news events, WHR typically showed modest positive alignment between news tone and price, with one notable divergence on a brand marketing event.

Recent Company History

Over recent months, Whirlpool has highlighted both corporate milestones and brand-specific marketing. On Oct 27, 2025, Q3 results showed $4.033B in net sales and reiterated full-year guidance, with shares edging higher. Brand initiatives like the KitchenAid holiday pop-up and NBC’s KitchenAid Go® campaign focused on experiential marketing, though one drew a negative -3.89% reaction. In January 2026, recognition by Fortune and the upcoming Q4 earnings date both coincided with a 2.07% rise, suggesting investors often respond constructively to reputational and scheduled-results announcements.

Market Pulse Summary

This announcement showcases Whirlpool’s focus on portfolio-wide innovation, from nugget ice refriger...

Analysis

This announcement showcases Whirlpool’s focus on portfolio-wide innovation, from nugget ice refrigeration and UV Clean laundry to JennAir induction downdraft cooking and Maytag XL crisper capacity. It follows recent milestones like Q3 2025 revenue growth and recognition among Fortune’s Most Admired Companies. Investors may track how these 2026 product introductions feature in upcoming earnings calls, paying attention to adoption, pricing power, and any commentary on category mix or consumer demand shifts.

Key Terms

induction downdraft cooktop, uv clean, french door refrigerator

3 terms

induction downdraft cooktop technical

"including the JennAir® NextGen Induction Downdraft Cooktop, developed in tandem with BORA."

An induction downdraft cooktop is a kitchen range that uses magnetic induction to heat pots and pans and includes a built-in vent that pulls smoke and steam downward into a filter instead of up through an overhead hood. For investors, it signals product differentiation and potential premium pricing tied to energy efficiency, modern kitchen design and installation flexibility—factors that can influence sales, margins and demand in the home appliance and building markets.

uv clean technical

"Whirlpool® Front Load Laundry Tower with FreshFlow™ Vent System & UV Clean"

UV clean means using ultraviolet light to kill or inactivate bacteria, viruses and other microbes on surfaces or in air and water; it works like a concentrated artificial sunlight that disrupts a microbe’s ability to reproduce. Investors care because UV cleaning can reduce infection risk and lower operating costs compared with chemicals, driving demand for devices, regulatory scrutiny, and potential recurring revenue from upgrades, replacement bulbs and service contracts.

french door refrigerator technical

"Whirlpool® 36-inch True Counter Depth 3-Door and 4-Door French Door Refrigerator"

A French door refrigerator is a kitchen appliance with two side-by-side doors on the top for the refrigerator compartment and a pull-out freezer drawer below, similar to a double-doored wardrobe over a drawer. For investors, it represents a distinct product category whose sales, pricing and feature upgrades can affect appliance makers’ revenue, profit margins and inventory patterns; shifts in consumer demand, material costs or retail promotions for these models can signal broader trends in home goods and resilient discretionary spending.

AI-generated analysis. Not financial advice.

The company brings immersive, hands-on experiences and breakthrough, purpose-built technology from four powerhouse brands.

BENTON HARBOR, Mich., Jan. 26, 2026 /PRNewswire/ -- Whirlpool Corporation, a leading global appliance company, will showcase its latest innovations at the Kitchen & Bath Industry Show (KBIS) from February 17-19, 2026 at the Orange County Convention Center in Orlando, Florida. This year, Whirlpool Corporation connects consumers with its trusted portfolio of brands through multi-sensorial immersive experiences that span luxury, performance, and personalization - reinforcing the company's constant pursuit of improving life at home.

"KBIS is always an exciting moment for Whirlpool Corporation, bringing us face-to-face with customers and industry partners, and celebrating the innovative appliances and solutions that improve life at home," said Shannon Blakely, Chief Marketing Officer North America at Whirlpool Corporation. "This year, we're proud to showcase our latest products that reflect our commitment to the people who rely on us every day."

New innovations that will be unveiled at KBIS include industry-first nugget ice built into the refrigerator and UV Clean laundry sanitation from Whirlpool brand, Live Look in camera and Doneness Detection in KitchenAid® wall ovens, and an XL crisper drawer from Maytag®, our largest capacity refrigeration drawer on the market.

Whirlpool® Brings Innovations that Transform Everyday Living

At the show, Whirlpool will debut the industry-first refrigerator with nugget ice, providing soft, chewable ice from an ice dispenser right at home. This launch underscores a Whirlpool commitment to trusted innovation, ensuring every new feature aligns with the evolving needs and sophisticated desires of today's homeowners.

• Whirlpool® 36-inch True Counter Depth 3-Door and 4-Door French Door Refrigerator with New & Industry First Nugget Ice
• Whirlpool® Top Load Washer with New & Industry First Delicates Basket
• Whirlpool® Front Load Laundry Tower with FreshFlow™ Vent System & UV Clean
• Whirlpool® 24-inch Stainless Steel Dishwasher with Spin & Load Rack

KitchenAid® Redefines the Kitchen through Bold Innovation

Experience the power of connection in the KitchenAid space - where design meets breakthrough innovation. Every detail is designed to push past the expected and reimagine what a kitchen can truly be. Get a first look at the 2026 portfolio expansion with these featured products:

• KitchenAid® 30-inch Smart Electric Double Wall Oven with Intelligent Cooking Camera
• KitchenAid® 360° Max Jets Third Rack Dishwasher with Advance ProDry System
• KitchenAid® Counter-Depth French Door Refrigerator with Intelligent Auto Fill

Visit the booth to indulge in cookies, baked fresh in the KitchenAid® Smart Double Oven with Intelligent Cooking Camera and Doneness Detection. The Intelligent Cooking Camera and Doneness Detection is the newest innovation to ensure every meal made at home is cooked to exact preference. 

JennAir® Showcases Design Without Limits

Within the JennAir® space, they will push boundaries and empower designers to experiment with products that redefine luxury. The booth will spark inspiration and unlock new horizons in kitchen design with signature products, including the JennAir® NextGen Induction Downdraft Cooktop, developed in tandem with BORA. Products displayed will include:

• JennAir® 24" Panel-Ready Built-In Wine Column Refrigerator
• JennAir® 36" Induction Downdraft Cooktop
• JennAir® 30" Panel‑Ready, Built‑In Column Refrigerator
• JennAir® 30" Panel‑Ready, Built‑In Column Freezer
• JennAir® 24" Panel‑Ready Built‑In Wine Column
• JennAir® 24" Panel-Ready Fully Integrated Dishwasher with 3rd Level Rack with Wash
• JennAir® 48" Induction Professional‑Style Range with Chrome‑Infused Griddle
• JennAir® 48" Pro-Style Hood
• JennAir® 36" Oblivion Smart Induction Cooktop with Temperature-Controlled Cooking
• JennAir® 24" Panel‑Ready, Built‑In Column Refrigerator
• JennAir® 30" Single Wall Oven with V2™ Vertical Dual-Fan True Convection, Advanced Temperature Precision
• JennAir® 36" NextGen Induction Downdraft Cooktop
• JennAir® 24″ Built‑In Undercounter Refrigerator

Attendees will also have the opportunity to attend an exclusive in-booth sensory experience in partnership with award-winning Brasswood Winery Estate. This partnership will ignite the senses and show how wine can be experienced in more ways than exclusively taste, and how the JennAir wine Column Ambra Lighting supports the integrity of wine stored at home.

Maytag® Delivers Serious Power to Handle Whatever the Day Brings

A hardworking home demands appliances that are tested tough and built to last. Maytag will display innovations complete with functions that solve common consumer problems including pet hair removal, heavy duty stains and the need for more fridge space. Products will include:

• Maytag® Top Load Pet Pro Laundry System
• Maytag® 3-Door and 4-Door French Door Refrigerators with XL Crisper

Whirlpool Corporation will exhibit at booth W701 where visitors can explore products from each of the company's iconic brands - Whirlpool®, KitchenAid®, JennAir® and Maytag®. For additional details about Whirlpool Corporation, its portfolio of brands, and other offerings for building industry professionals, visit WhirlpoolPro.com.

About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the last-remaining major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

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SOURCE Whirlpool Corporation

FAQ

When and where will Whirlpool (WHR) exhibit at KBIS 2026?

February 17–19, 2026 at the Orange County Convention Center in Orlando; Whirlpool will be at booth W701.

What new Whirlpool (WHR) refrigerator feature debuts at KBIS 2026?

An industry-first refrigerator with an integrated nugget ice dispenser for soft, chewable ice at home.

Which KitchenAid (WHR) oven features are highlighted at KBIS 2026?

The 30-inch Smart Electric Double Wall Oven with an Intelligent Cooking Camera and Doneness Detection.

What Maytag (WHR) refrigeration innovation is on display at KBIS 2026?

Maytag will show 3-door and 4-door French door refrigerators featuring an XL crisper drawer, its largest capacity refrigeration drawer.

What JennAir (WHR) experiences will be available at KBIS 2026?

JennAir will showcase luxury induction cooktops, panel-ready built-in refrigeration and an in-booth sensory wine experience in partnership with Brasswood Winery Estate.

How can industry professionals learn more about Whirlpool (WHR) products after KBIS 2026?

Visit the company’s professional portal at WhirlpoolPro.com for additional brand and product information.