Whirlpool Corporation Named One of America's Most Iconic Companies by TIME

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Whirlpool Corporation (NYSE: WHR) was named to TIME's list of America's Most Iconic Companies on February 4, 2026, one of 250 U.S. firms recognized for cultural impact and resilience.

Whirlpool is the only home-appliance company on the list; its brands include Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. According to the company, roughly 80% of U.S. products are manufactured domestically, supported by 20,000 U.S. employees (including 14,000 manufacturing workers across 10 U.S. plants) and about $23 billion invested in American manufacturing, labor and logistics over the past decade.

Positive

• Sole home-appliance company named among 250 iconic U.S. companies
• 80% of products sold in the U.S. are manufactured domestically
• 20,000 U.S. employees, including 14,000 manufacturing workers across 10 U.S. plants
• $23 billion invested in American manufacturing, labor and logistics over the past decade
• Broad brand portfolio including Whirlpool, KitchenAid, JennAir, Maytag

Negative

• None.

News Market Reaction – WHR

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+2.56% News Effect

On the day this news was published, WHR gained 2.56%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

BENTON HARBOR, Mich., Feb. 4, 2026 /PRNewswire/ -- Whirlpool Corporation has been named to TIME's list of "America's Most Iconic Companies," earning a place among 250 U.S. companies recognized for their enduring influence on the fabric of American culture.

"It is an honor to be named one of the nation's most iconic companies, especially as we prepare to celebrate America's 250^th birthday," said Marc Bitzer, chairman and CEO of Whirlpool Corporation. "From the company's humble start in 1911 to the millions of American homes we serve today, our legacy is built on designing and manufacturing appliances that improve life at home. We're proud to have started in America and stayed in America, growing for generations alongside the communities that have helped make us who we are."

Whirlpool Corporation is the only home appliance company to be recognized as one of America's Most Iconic Companies, which is based on an independent survey of U.S. residents who were invited to evaluate companies on recognition, cultural impact, emotional connection, and resilience.

The company's iconic brand portfolio includes Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. Approximately 80% of the products the company sells in the U.S. are manufactured domestically, supported by more than 20,000 U.S. employees, including 14,000 manufacturing workers across 10 U.S. plants. Over the past decade, Whirlpool Corporation has invested $23 billion in American manufacturing, labor and logistics.

Click here to see TIME's full list of America's Most Iconic Companies.

About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

 

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SOURCE Whirlpool Corporation

FAQ

Why was Whirlpool (WHR) named one of TIME's America's Most Iconic Companies on Feb 4, 2026?

Because Whirlpool ranked highly for recognition, cultural impact, emotional connection, and resilience. According to the company, an independent survey of U.S. residents evaluated firms on those criteria, placing Whirlpool among 250 national companies honored for enduring influence.

What does the TIME recognition mean for Whirlpool's (WHR) U.S. manufacturing claims?

It highlights Whirlpool's domestic manufacturing footprint and brand strength. According to the company, about 80% of products sold in the U.S. are made domestically, supported by significant investments and a nationwide manufacturing workforce.

How many U.S. employees and plants does Whirlpool (WHR) report as of the Feb 4, 2026 announcement?

Whirlpool reported a U.S. workforce and plant footprint that supports domestic production. According to the company, it employs approximately 20,000 U.S. workers, including 14,000 manufacturing employees across 10 U.S. plants.

How much has Whirlpool (WHR) invested in American manufacturing over the past decade?

Whirlpool disclosed the cumulative investment amount supporting its U.S. operations. According to the company, it has invested about $23 billion in American manufacturing, labor and logistics over the past decade.

Which Whirlpool brands were noted when WHR was named to TIME's Most Iconic Companies list?

The recognition referenced several major brands in Whirlpool's portfolio. According to the company, highlighted brands include Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator.