Maytag Delivers Unmatched Performance and Powerful Appliances at KBIS 2026
Rhea-AI Summary
Maytag (NYSE: WHR) is exhibiting powerful laundry and refrigeration appliances at KBIS 2026 in Orlando from February 17–19, 2026 in Booth W701. Highlights include the Pet Pro Laundry System with Oxi Cycle sanitization (removes 99.7% of odor‑causing bacteria) and 3‑ and 4‑door French door refrigerators with an XL Crisper bin.
The showcase emphasizes heavy‑duty stain removal, pet‑hair capture, XL storage capacity, and features such as EvenAir cooling, fingerprint‑resistant finishes, and Max Cool settings.
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Key Figures
Market Reality Check
Peers on Argus
WHR gained 3.94% with several peers also positive: MHK +1.23%, HNI +1.8%, SCS +0.62%, SGI +4.01%, while PATK slipped 0.2%. Moves broadly align directionally.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 28 | Earnings and guidance | Positive | -3.1% | 2025 results, 2026 guidance, cost takeout and debt reduction plans. |
| Jan 26 | Product innovation | Positive | -1.5% | KBIS 2026 portfolio-wide appliance innovation across key brands. |
| Jan 21 | Earnings scheduling | Neutral | +2.1% | Announcement of Q4 and full-year 2025 results release and call timing. |
| Jan 21 | Brand recognition | Positive | +2.1% | Named to Fortune’s World’s Most Admired Companies for sixteenth year. |
| Oct 29 | Marketing event | Positive | -3.9% | KitchenAid immersive pop-up to showcase new major appliance line. |
Recent brand and innovation announcements often saw mixed or negative near-term reactions, while reputation and recognition news skewed more positively.
Over the past few months, Whirlpool has focused on financial results, portfolio innovation, and brand positioning. On Jan 28, it reported 2025 results and 2026 guidance, including cost takeouts and debt reduction plans, yet shares fell. KBIS-related innovation news on Jan 26 also coincided with a mild decline. In contrast, recognition as a Fortune ‘Most Admired Company’ on Jan 21 aligned with gains. The current Maytag KBIS 2026 showcase extends this ongoing emphasis on product innovation and performance messaging.
Market Pulse Summary
This announcement highlights Maytag’s focus on high-performance laundry and refrigeration, emphasizing features like enhanced pet-hair removal and XL crisper capacity that target demanding household use. It extends Whirlpool’s broader KBIS 2026 innovation push seen in recent releases. Investors may track how such feature-led differentiation supports Whirlpool’s competitive position, particularly given prior communications on cost reductions, debt paydown plans, and the stock’s position about 29.25% below its 52-week high.
Key Terms
fingerprint resistant stainless finish technical
AI-generated analysis. Not financial advice.
The brand showcases laundry and kitchen appliances engineered to conquer tough stains and handle XL loads.
"Today's consumers require appliances that can keep up with the toughest tasks, and we're proud to showcase durable, high-performing products at KBIS 2026 that do just that," said Lauren Bigger, Brand Director at Maytag. "From pet-hair removal and tackling the toughest stains and odor causing bacteria, to refrigerators featuring XL Crisper bins that can handle XL grocery hauls, attendees will experience dependable performance where it matters most."
Guests are invited to come inside the Maytag space to discover top-rated and reviewed kitchen and laundry appliances including:
- The Maytag® Pet Pro Laundry System: Specifically designed to tackle tough messes, this laundry system sets the standard for laundry care within the home. The Pet Pro option unleashes additional water to help lift and capture pet hair while the dryer traps and removes the hair from clothes. This system also sanitizes with Oxi Cycle, removing
99.7% of odor-causing bacteria. Users can capitalize on the Extra Power feature that boosts stain fighting on any wash cycle with an intense pre-wash and extra agitation. - The Maytag® 3-Door and 4-Door French Door Refrigerators with XL Crisper: Introducing the XL Crisper storage bin, our Largest Crisper Bin in the market, delivering storage that can handle large grocery hauls. Additional features include EvenAir Cooling System, Fingerprint Resistant Stainless Finish, Arctic Blue Interior, Max Cool Setting and More.
For additional details about Whirlpool Corporation, its portfolio of brands, and other offerings for building industry professionals, visit WhirlpoolPro.com.
About Maytag Brand
For more than 100 years, Maytag has engineered powerful and dependable kitchen and laundry appliances to tackle the burden of household chores. Maytag brand's wide range of products- including refrigerators, dishwashers, ranges, cooktops, ovens and front and top load washers and dryers - are built to do the dirty work and designed to provide the performance you need to get the job done. In 2014, Maytag introduced the Maytag Man – the human embodiment of the durability, reliability and power inside all Maytag® appliances. For more information, visit Maytag.com.
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major
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SOURCE Whirlpool Corporation
FAQ
What did Maytag (WHR) announce for KBIS 2026 and when is the exhibit?
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