Maytag Delivers Unmatched Performance and Powerful Appliances at KBIS 2026

Maytag (NYSE: WHR) is exhibiting powerful laundry and refrigeration appliances at KBIS 2026 in Orlando from February 17–19, 2026 in Booth W701.

Rhea-AI Summary

Maytag (NYSE: WHR) is exhibiting powerful laundry and refrigeration appliances at KBIS 2026 in Orlando from February 17–19, 2026 in Booth W701. Highlights include the Pet Pro Laundry System with Oxi Cycle sanitization (removes 99.7% of odor‑causing bacteria) and 3‑ and 4‑door French door refrigerators with an XL Crisper bin.

The showcase emphasizes heavy‑duty stain removal, pet‑hair capture, XL storage capacity, and features such as EvenAir cooling, fingerprint‑resistant finishes, and Max Cool settings.

Argus Feb 3 session

+6.96% close to close Open Argus

Details

News Market Reaction – WHR

On Feb 3, the first trading day after this news, WHR closed 6.96% above the previous close.

Data tracked by StockTitan Argus for the Feb 3 session.

Key Figures

KBIS 2026 dates: February 17–19, 2026 Odor bacteria removal: 99.7% Booth number: W701

KBIS 2026 dates

February 17–19, 2026

Kitchen and Bath Industry Show exhibition window

Odor bacteria removal

99.7%

Pet Pro Laundry System Oxi Cycle sanitization claim

Booth number

W701

Whirlpool Corporation booth location at KBIS 2026

Historical Context

5 past events · Latest: Jan 28

5 events

1. Jan 28

   Earnings and guidance

   24h Move

   -3.1%

   2025 results, 2026 guidance, cost takeout and debt reduction plans.

2. Jan 26

   Product innovation

   24h Move

   -1.5%

   KBIS 2026 portfolio-wide appliance innovation across key brands.

3. Jan 21

   Earnings scheduling

   24h Move

   +2.1%

   Announcement of Q4 and full-year 2025 results release and call timing.

4. Jan 21

   Brand recognition

   24h Move

   +2.1%

   Named to Fortune’s World’s Most Admired Companies for sixteenth year.

5. Oct 29

   Marketing event

   24h Move

   -3.9%

   KitchenAid immersive pop-up to showcase new major appliance line.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

fingerprint resistant stainless finish

1 terms

fingerprint resistant stainless finish technical

"Additional features include EvenAir Cooling System, Fingerprint Resistant Stainless Finish..."

A fingerprint resistant stainless finish is a surface treatment or coating applied to stainless steel that reduces the visibility of fingerprints, smudges and streaks, keeping the metal looking cleaner for longer—like a raincoat for steel that repels small marks. For investors, it matters because it can raise a product’s perceived quality, lower customer complaints and maintenance costs, and serve as a selling point that may support pricing, brand differentiation and resale value.

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The brand showcases laundry and kitchen appliances engineered to conquer tough stains and handle XL loads.

BENTON HARBOR, Mich., Feb. 2, 2026 /PRNewswire/ -- Maytag is showcasing their powerful and durable laundry and refrigeration appliances at the 2026 Kitchen and Bath Industry Show (KBIS) in Orlando, Florida exhibiting from February 17 - 19, 2026 in the Whirlpool Corporation Booth (W701). Maytag knows hardworking homes demand hardworking appliances that look good and provide undeniable results. This year, the brand will leave attendees with no question - Maytag appliances get the job done.

"Today's consumers require appliances that can keep up with the toughest tasks, and we're proud to showcase durable, high-performing products at KBIS 2026 that do just that," said Lauren Bigger, Brand Director at Maytag. "From pet-hair removal and tackling the toughest stains and odor causing bacteria, to refrigerators featuring XL Crisper bins that can handle XL grocery hauls, attendees will experience dependable performance where it matters most."

Guests are invited to come inside the Maytag space to discover top-rated and reviewed kitchen and laundry appliances including:

• The Maytag® Pet Pro Laundry System: Specifically designed to tackle tough messes, this laundry system sets the standard for laundry care within the home. The Pet Pro option unleashes additional water to help lift and capture pet hair while the dryer traps and removes the hair from clothes. This system also sanitizes with Oxi Cycle, removing 99.7% of odor-causing bacteria. Users can capitalize on the Extra Power feature that boosts stain fighting on any wash cycle with an intense pre-wash and extra agitation.
• The Maytag® 3-Door and 4-Door French Door Refrigerators with XL Crisper: Introducing the XL Crisper storage bin, our Largest Crisper Bin in the market, delivering storage that can handle large grocery hauls. Additional features include EvenAir Cooling System, Fingerprint Resistant Stainless Finish, Arctic Blue Interior, Max Cool Setting and More.

For additional details about Whirlpool Corporation, its portfolio of brands, and other offerings for building industry professionals, visit WhirlpoolPro.com.

About Maytag Brand
For more than 100 years, Maytag has engineered powerful and dependable kitchen and laundry appliances to tackle the burden of household chores. Maytag brand's wide range of products- including refrigerators, dishwashers, ranges, cooktops, ovens and front and top load washers and dryers - are built to do the dirty work and designed to provide the performance you need to get the job done. In 2014, Maytag introduced the Maytag Man – the human embodiment of the durability, reliability and power inside all Maytag® appliances. For more information, visit Maytag.com.

About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/maytag-delivers-unmatched-performance-and-powerful-appliances-at-kbis-2026-302676817.html

SOURCE Whirlpool Corporation

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Maytag (WHR) announce for KBIS 2026 and when is the exhibit?

Maytag will exhibit new laundry and refrigeration products at KBIS 2026, February 17–19, 2026. According to the company, the display in Booth W701 highlights durable appliances focused on stain removal, pet‑hair solutions, and large‑capacity refrigeration features designed for hardworking homes.

What are the key features of the Maytag Pet Pro Laundry System mentioned at KBIS 2026?

The Pet Pro Laundry System boosts pet‑hair removal and sanitization with an Oxi Cycle that removes 99.7% of odor‑causing bacteria. According to the company, it uses added water, extra agitation, and a dryer hair‑trap plus an Extra Power pre‑wash for tougher stains.

What does the Maytag XL Crisper in the new French door refrigerators offer?

The XL Crisper provides the largest crisper bin size in the market for larger grocery hauls. According to the company, these 3‑door and 4‑door refrigerators also include EvenAir cooling, Arctic Blue interiors, fingerprint‑resistant finishes, and a Max Cool setting.

How can attendees experience Maytag product demos at KBIS 2026 in Orlando?

Attendees can visit Maytag in Booth W701 at KBIS 2026 from February 17–19 for hands‑on demos and product displays. According to the company, the booth showcases laundry and kitchen appliances with live demonstrations of Pet Pro features and XL Crisper storage.

What should investors in Whirlpool (WHR) consider about Maytag's KBIS 2026 showcase?

The KBIS presence highlights product innovation and brand positioning in kitchen and laundry markets, not financial results. According to the company, the showcase emphasizes durable, high‑performing appliances that may support brand demand but does not provide guidance or financial metrics.