Integral Ad Science Holding Corp. Stock Price, News & Analysis

Integral Ad Science (Nasdaq: IAS) has launched a new brand safety solution for in-feed video ads on TikTok. This solution, developed using proprietary technology, aims to provide marketers with enhanced transparency and control over ad placements, ensuring they appear alongside brand-appropriate content. The launch follows a successful beta program and aligns with Global Alliance for Responsible Media guidelines. IAS's technology offers advanced, machine-learning-driven classification of videos, enhancing the confidence of advertisers in the 'For You Feed' section.

Viant Technology Inc. (NASDAQ: DSP) has expanded its partnership with Integral Ad Science (NASDAQ: IAS) by integrating IAS's CTV fraud pre-bid solution into Viant’s Adelphic® advertising software. This collaboration aims to enhance CTV fraud protection for brands and agencies, optimizing campaigns against bot fraud and invalid traffic.

With an expected 67% of the U.S. population using CTV by 2025, the ad market is projected to reach $27 billion. This partnership positions Viant to meet the growing demands of CTV advertisers effectively.

Integral Ad Science (IAS) will participate in a fireside chat at the Jefferies Virtual Software Conference on September 15, 2021, at 10:00 a.m. ET. The session will feature CEO Lisa Utzschneider and CFO Joe Pergola, discussing important aspects of digital media quality. The chat will be available for live streaming and later as an archived replay on the IAS investor relations website. Founded in 2009 and headquartered in New York, IAS is recognized for its commitment to transparency and trust in digital advertising.

On Sept. 7, 2021, Integral Ad Science (NASDAQ: IAS) released a study titled The Context Effect, conducted with Neuro-Insight. The research reveals that contextual matching significantly enhances ad memorability, with findings showing a 23% lift in memory for endemically matched ads and a 40% increase for emotional ads paired with related content. 63% of consumers viewed ads as a natural part of their online experience. The study underlines the potential for advertisers to leverage contextual targeting to improve campaign outcomes as the industry moves towards cookieless marketing.

Integral Ad Science (Nasdaq: IAS) has announced the appointments of Gerald Mui as VP of Data Engineering and Song Du as SVP of Product Engineering, effective September 1, 2021. This strategic move aims to enhance the company's engineering capabilities and drive innovation in digital media quality across platforms such as CTV and social media. Both leaders bring extensive experience in the adtech field, with Du previously at FreeWheel and Mui at Xandr. Their expertise is expected to bolster IAS's growth and reinforce its data-driven culture.

Integral Ad Science (IAS), a leader in digital media quality, announced that CEO Lisa Utzschneider will participate in a fireside chat with Dan Salmon from BMO Capital Markets at the BMO 2021 Technology Summit on August 24, 2021, at 1:00 p.m. ET. The session will be available via live webcast and an archived replay on the IAS investor relations website. IAS focuses on enhancing ad viewability and ensuring safe advertising environments, aiming to set industry benchmarks for trust and transparency.

Integral Ad Science Holding Corp. (IAS) reported a record Q2 2021 revenue of $75.1 million, marking a 55% increase year-over-year. Advertiser direct and programmatic revenues rose 40% and 94%, respectively. IAS achieved a gross profit of $62.2 million with an 83% margin, but experienced a net loss of $35.1 million. The company raised $275 million from its IPO and acquired CTV platform Publica for $220 million. For Q3 2021, IAS anticipates revenues between $74-$76 million and adjusted EBITDA between $16-$18 million.

Integral Ad Science (Nasdaq: IAS) has acquired Publica, a connected TV (CTV) advertising platform, for $220 million in cash and stock. This strategic move aims to strengthen IAS's CTV capabilities, providing publishers with tools to better monetize their video content and enhancing transparency for advertisers. Publica's technology is expected to increase publisher yields by an average of 30%. The acquisition aligns with the projected growth in CTV advertising, which is estimated to reach $24.7 billion by 2024.

Integral Ad Science (Nasdaq: IAS) announced the appointment of Jose Ramirez as SVP of Technical Customer Operations, effective August 9, 2021. Based in New York, he will report to COO Oleg Bershadsky. Ramirez brings over 15 years of experience from leading technology firms, including Verizon Media and Yahoo, focusing on enhancing customer service and digital advertising solutions. His role will be pivotal in strengthening IAS's global growth, particularly in areas like contextual and programmatic advertising.