Welcome to our dedicated page for Integral Ad Science Holding news (Ticker: IAS), a resource for investors and traders seeking the latest updates and insights on Integral Ad Science Holding stock.
Integral Ad Science (IAS) has been described as a media measurement and optimization platform focused on digital advertising quality, brand safety, and transparency. The IAS news flow reflects this focus, with frequent announcements about partnerships, product launches, certifications, and corporate developments that shape how advertisers and publishers use its technology.
News about IAS often highlights AI-driven product innovation, such as the introduction of IAS Agent, an AI-powered assistant designed to help marketers activate campaigns more quickly, uncover deeper insights in real time, and improve performance using explainable AI. IAS also reports on enhancements to its Total Media Quality offering, including AI-based multimedia analysis that evaluates video, image, audio, and text signals to classify content for brand safety and suitability across major social and feed environments.
Another major theme in IAS coverage is its expanding integrations with global platforms. Recent announcements include expanded measurement and brand safety coverage for Meta properties including Threads, new brand safety and measurement capabilities for TikTok Pangle, and broader viewability and invalid traffic measurement for Snapchat ad formats such as Sponsored Snaps and Chat Feed ads. IAS has also reported MRC accreditation for its server-to-server integration with Amazon DSP, underscoring the role of third-party verification in its product set.
IAS news also touches on sustainability and corporate milestones. The company has detailed a collaboration with Good-Loop to integrate emissions measurement into its media quality metrics, allowing advertisers to assess the environmental impact of digital campaigns. Financial results releases provide insight into revenue categories such as optimization, measurement, and publisher revenue. In addition, corporate news has included the agreement and subsequent completion of a merger with a Novacap-affiliated entity, resulting in IAS becoming a privately held company and moving to delist its common stock from Nasdaq.
Investors, advertisers, and publishers following IAS news can expect updates on AI capabilities, measurement coverage across platforms, certifications related to AI and media quality, sustainability initiatives, and significant corporate transactions.
Integral Ad Science (IAS) will report its third quarter 2021 financial results on November 10, 2021, after market close. The company's management will discuss the results during a conference call at 5:00 p.m. ET. Investors can join the call using US/Canada toll-free number 877-313-2138 or International 470-495-9538 with Conference ID: 9022607. The live webcast will be available for viewing on their investor website.
Smart has partnered with Publica, enhancing its capabilities in the Connected TV (CTV) advertising market. Following the July acquisition of DynAdmic, this integration aims to create a comprehensive advertising solution. The partnership provides CTV publishers with access to Smart's global demand pipeline, fostering transparency and privacy. By activating Smart as a supply-side partner, publishers can capture significant demand in Europe, Latin America, and the U.S. This collaboration aligns with both companies' commitment to advancing programmatic advertising quality.
Integral Ad Science (Nasdaq: IAS) has launched a new brand safety solution for in-feed video ads on TikTok. This solution, developed using proprietary technology, aims to provide marketers with enhanced transparency and control over ad placements, ensuring they appear alongside brand-appropriate content. The launch follows a successful beta program and aligns with Global Alliance for Responsible Media guidelines. IAS's technology offers advanced, machine-learning-driven classification of videos, enhancing the confidence of advertisers in the 'For You Feed' section.
Viant Technology Inc. (NASDAQ: DSP) has expanded its partnership with Integral Ad Science (NASDAQ: IAS) by integrating IAS's CTV fraud pre-bid solution into Viant’s Adelphic® advertising software. This collaboration aims to enhance CTV fraud protection for brands and agencies, optimizing campaigns against bot fraud and invalid traffic.
With an expected 67% of the U.S. population using CTV by 2025, the ad market is projected to reach $27 billion. This partnership positions Viant to meet the growing demands of CTV advertisers effectively.
Integral Ad Science (IAS) will participate in a fireside chat at the Jefferies Virtual Software Conference on September 15, 2021, at 10:00 a.m. ET. The session will feature CEO Lisa Utzschneider and CFO Joe Pergola, discussing important aspects of digital media quality. The chat will be available for live streaming and later as an archived replay on the IAS investor relations website. Founded in 2009 and headquartered in New York, IAS is recognized for its commitment to transparency and trust in digital advertising.
On Sept. 7, 2021, Integral Ad Science (NASDAQ: IAS) released a study titled The Context Effect, conducted with Neuro-Insight. The research reveals that contextual matching significantly enhances ad memorability, with findings showing a 23% lift in memory for endemically matched ads and a 40% increase for emotional ads paired with related content. 63% of consumers viewed ads as a natural part of their online experience. The study underlines the potential for advertisers to leverage contextual targeting to improve campaign outcomes as the industry moves towards cookieless marketing.
Integral Ad Science (Nasdaq: IAS) has announced the appointments of Gerald Mui as VP of Data Engineering and Song Du as SVP of Product Engineering, effective September 1, 2021. This strategic move aims to enhance the company's engineering capabilities and drive innovation in digital media quality across platforms such as CTV and social media. Both leaders bring extensive experience in the adtech field, with Du previously at FreeWheel and Mui at Xandr. Their expertise is expected to bolster IAS's growth and reinforce its data-driven culture.
Integral Ad Science (IAS), a leader in digital media quality, announced that CEO Lisa Utzschneider will participate in a fireside chat with Dan Salmon from BMO Capital Markets at the BMO 2021 Technology Summit on August 24, 2021, at 1:00 p.m. ET. The session will be available via live webcast and an archived replay on the IAS investor relations website. IAS focuses on enhancing ad viewability and ensuring safe advertising environments, aiming to set industry benchmarks for trust and transparency.
Integral Ad Science Holding Corp. (IAS) reported a record Q2 2021 revenue of $75.1 million, marking a 55% increase year-over-year. Advertiser direct and programmatic revenues rose 40% and 94%, respectively. IAS achieved a gross profit of $62.2 million with an 83% margin, but experienced a net loss of $35.1 million. The company raised $275 million from its IPO and acquired CTV platform Publica for $220 million. For Q3 2021, IAS anticipates revenues between $74-$76 million and adjusted EBITDA between $16-$18 million.
FAQ
What is the current stock price of Integral Ad Science Holding (IAS)?
What is the market cap of Integral Ad Science Holding (IAS)?
