IAS Introduces Pre-Screen Brand Safety and Suitability Solution for Google Search Partner Network
- Provides advertisers with greater control over ad investments through pre-screening capabilities
- Weekly updates ensure consistent domain filtering for brand safety
- Comprehensive coverage across Google's ecosystem including YouTube, Google Video Partners, and Search Partner Network
- Supports multiple campaign types including Search, Shopping, Apps, and Performance Max
- None.
Insights
IAS expands Google partnership with new brand safety tools for Search Partner Network, strengthening its position in the digital advertising safety ecosystem.
Integral Ad Science has launched a noteworthy product expansion with its Pre-Screen Brand Safety Solution for Google's Search Partner Network (SPN). This offering addresses a specific challenge in digital advertising by allowing marketers to automatically exclude potentially problematic sites before their ads appear across Google's extended network of search-related websites and applications.
The solution is technically robust, built on 12 industry-aligned standards with weekly updates to continuously filter out domains that could pose brand safety risks. It provides coverage across all SPN inventory types including Search, Standard Shopping, Apps, and Performance Max campaigns - giving advertisers comprehensive protection across Google's extended search ecosystem.
This launch strategically positions IAS as providing an essential layer of independent verification beyond Google's native safety features. For advertisers investing significantly in Google's platforms, this additional control over where ads appear addresses a critical need for brand protection while maintaining campaign performance.
From a market positioning perspective, this represents the latest expansion in IAS's ongoing collaboration with Google, following previous integrations for YouTube, Performance Max campaigns, and Google Ad Manager. Each integration further embeds IAS into advertisers' workflows within the world's largest digital advertising ecosystem.
By systematically expanding across Google's product portfolio, IAS demonstrates its commitment to providing measurement and safety solutions where digital advertising budgets are increasingly concentrated, reinforcing its value proposition as an essential independent verification partner in the complex digital media landscape.
Advertisers Can Now Benefit from Curated Pre-Screen Exclusion Lists across Google's Search Partner Network Inventory
SPN inventory consists of search-related websites and apps that enable advertisers to drive reach and conversions across mobile and desktop. IAS's solution allows advertisers to automatically exclude search partner sites aligned to industry standard safety and suitability definitions, across the entire SPN domain list.
"This expansion builds on our partnership with Google to provide global advertisers continued access to independent, and trusted, third party measurement and optimization solutions," said Lisa Utzschneider, CEO of IAS. "IAS is committed to providing brands with greater transparency no matter where their digital media investments are being spent so they can confidently scale their campaigns across all channels and devices."
IAS provides SPN advertisers with:
- Trusted Third-Party Control: IAS Pre-Screen Brand Safety Solution is based on 12 industry-aligned standards. Weekly updates ensure domains are regularly filtered out to drive brand safety and suitability across SPN inventory.
- Comprehensive Global Coverage: Drive performance with IAS across the Google ecosystem, including YouTube, Google Video Partners, and now Search Partner Network.
- Support Across Campaign Types: Advertisers can utilize IAS's exclusion lists across all campaign types with SPN inventory, i.e. Search, Standard Shopping, Apps, and Performance Max campaign types.
Paired with Google's established brand safety protections for SPN, IAS's solution provides advertisers with an additional independent layer of trusted third-party transparency and proactive control. The launch of IAS Pre-Screen Brand Safety Solution for SPN is the latest expansion of IAS's longstanding collaboration with Google.
In 2024, IAS launched IAS Optimization for YouTube to maximize contextual suitability for advertisers across YouTube through enhanced pre-screen suitability controls. Previously, IAS announced the expansion of its industry-leading Brand Safety and Suitability Measurement product for YouTube to include reporting for Performance Max and Demand Gen campaigns, and just prior, the launch of IAS Curation with Google Ad Manager.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.
FAQ
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