IAS Introduces Pre-Screen Brand Safety and Suitability Solution for Google Search Partner Network
Integral Ad Science (Nasdaq: IAS) has launched a new Pre-Screen Brand Safety Solution for Google's Search Partner Network (SPN).
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Rhea-AI Summary
Positive
- Provides advertisers with greater control over ad investments through pre-screening capabilities
- Weekly updates ensure consistent domain filtering for brand safety
- Comprehensive coverage across Google's ecosystem including YouTube, Google Video Partners, and Search Partner Network
- Supports multiple campaign types including Search, Shopping, Apps, and Performance Max
Negative
- None.
Details
News Market Reaction – IAS
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Advertisers Can Now Benefit from Curated Pre-Screen Exclusion Lists across Google's Search Partner Network Inventory
SPN inventory consists of search-related websites and apps that enable advertisers to drive reach and conversions across mobile and desktop. IAS's solution allows advertisers to automatically exclude search partner sites aligned to industry standard safety and suitability definitions, across the entire SPN domain list.
"This expansion builds on our partnership with Google to provide global advertisers continued access to independent, and trusted, third party measurement and optimization solutions," said Lisa Utzschneider, CEO of IAS. "IAS is committed to providing brands with greater transparency no matter where their digital media investments are being spent so they can confidently scale their campaigns across all channels and devices."
IAS provides SPN advertisers with:
- Trusted Third-Party Control: IAS Pre-Screen Brand Safety Solution is based on 12 industry-aligned standards. Weekly updates ensure domains are regularly filtered out to drive brand safety and suitability across SPN inventory.
- Comprehensive Global Coverage: Drive performance with IAS across the Google ecosystem, including YouTube, Google Video Partners, and now Search Partner Network.
- Support Across Campaign Types: Advertisers can utilize IAS's exclusion lists across all campaign types with SPN inventory, i.e. Search, Standard Shopping, Apps, and Performance Max campaign types.
Paired with Google's established brand safety protections for SPN, IAS's solution provides advertisers with an additional independent layer of trusted third-party transparency and proactive control. The launch of IAS Pre-Screen Brand Safety Solution for SPN is the latest expansion of IAS's longstanding collaboration with Google.
In 2024, IAS launched IAS Optimization for YouTube to maximize contextual suitability for advertisers across YouTube through enhanced pre-screen suitability controls. Previously, IAS announced the expansion of its industry-leading Brand Safety and Suitability Measurement product for YouTube to include reporting for Performance Max and Demand Gen campaigns, and just prior, the launch of IAS Curation with Google Ad Manager.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.
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