Integral Ad Science Holding Corp. Stock Price, News & Analysis

VlogBox has partnered with Publica to enhance connected TV (CTV) advertising through advanced technologies like header bidding and server-side ad insertion. This collaboration aims to improve ad revenue by connecting to over 30 supply-side platforms and increasing competition for ad demand. VlogBox's CEO, Nick Platonenko, emphasizes the potential for maximizing revenue through these innovations. Publica, owned by Integral Ad Science (IAS), serves billions of CTV ads monthly, positioning this partnership as a strategic move in the evolving CTV landscape.

Integral Ad Science (IAS) will report its Q4 and full-year 2021 financial results on March 3, 2022, after market close. A conference call and webcast is scheduled for 5:00 p.m. ET that day. IAS is a leader in digital media quality, ensuring ads are both viewable and in safe environments. The company aims to be the benchmark for trust in digital media, leveraging data-driven technologies for actionable insights. More information is available on their investor relations website.

Integral Ad Science (Nasdaq: IAS) published new research indicating that 59% of consumers hold social platforms accountable for ads next to unsafe content. The study, based on surveys of over 1,100 U.S. consumers, highlights a growing awareness of ads, trust issues, and the importance of context in social media marketing. With U.S. social ad spending expected to reach $82 billion by 2023, brands must leverage technology to ensure ad relevance and avoid unsuitable content. Results show that context significantly influences consumer perception and purchase intent.

Integral Ad Science (Nasdaq: IAS) has enhanced its IAS Signal reporting platform by launching a new CTV dashboard that provides live insights on media quality for campaigns. This innovative tool allows advertisers to measure media quality based on device, app, channel, genre, content category, and ratings, all while offering improved transparency. According to CEO Lisa Utzschneider, this advancement supports the shift of advertising dollars from linear TV to CTV. The dashboard includes features like real-time data access and media quality alerts, with plans for global expansion of these capabilities in 2022.

Integral Ad Science (Nasdaq: IAS) has appointed Robert Janecek as the new Chief Information Officer, effective January 20, 2022. This strategic move aims to bolster the company’s global growth and operational efficiency. Janecek, who has nearly 30 years of experience, previously served as SVP of Enterprise Systems at IAS, where he led the enterprise systems team. He will oversee IT, security, and analytics, reporting directly to Oleg Bershadsky, the Chief Operating Officer. Janecek’s leadership is expected to enhance IAS's capabilities in providing top-notch service to its international clients.

Integral Ad Science (Nasdaq: IAS) has appointed Csaba Szabo as the new Managing Director for EMEA as part of its growth strategy in Europe. Based in London, Szabo will report to Chance Johnson, Chief Revenue Officer. With over fifteen years in the tech industry, including positions at Shutterstock and Yahoo, Szabo aims to enhance IAS's product offerings and customer service in the region. His focus will be on leveraging technology and data to improve digital advertising efficiency and safety.

Integral Ad Science (Nasdaq: IAS) has announced its acquisition of Context, a Paris-based digital content classification company, on January 4, 2022. The acquisition aims to enhance IAS's existing media classification and contextual targeting capabilities through Context's AI-driven technology. This integration will allow IAS's marketing partners to target brand-suitable content at a more granular level. The deal also expands IAS's team of engineers and data scientists in France and Poland, reinforcing its global innovation commitment.

Integral Ad Science (Nasdaq: IAS) released its 2022 Industry Pulse Report, highlighting key trends in digital media. The report indicates that mobile video is a significant opportunity, but concerns over ad fraud persist with 77% of experts worried. Additionally, consumer trust affects social media spending, and CTV is expected to innovate further. The report reflects insights from over 200 digital media experts surveyed in November 2021.

Integral Ad Science (Nasdaq: IAS) announced a significant integration with Mediaocean aimed at enhancing automated campaign management for advertisers. This collaboration allows media buyers to efficiently set up, launch, and modify digital campaigns via the Mediaocean platform, Prisma, with real-time updates in IAS Signal. The integration, set to be globally available in early 2022, aims to cut down campaign launch time from days to minutes, allowing advertisers to optimize their media investments effectively.