Lowest-Dose Radiography Meets Next-Level Imaging: IDEXX Launches ImageVue DR50 Plus
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radiographymedical
Radiography is a medical imaging technique that uses X-rays to create pictures of the inside of the body, like bones and organs, so doctors can diagnose injuries and disease. For investors, it matters because demand for radiography equipment and related services drives revenue for medical device makers, hospitals and diagnostic centers, and is sensitive to factors such as technological advances, reimbursement rules and regulatory approvals — similar to how a factory’s output depends on the machines it uses.
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AI-powered imaging uses computer algorithms to examine photos, scans or video and highlight important patterns or anomalies that a human might miss, much like a seasoned reviewer who can quickly spot subtle clues in a stack of documents. For investors it matters because these tools can speed decisions, lower costs, enable new services, and scale specialized expertise, all of which can change revenue potential, margin profiles and regulatory risk for companies using or selling the technology.
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X-ray is a medical imaging technique that uses a small amount of radiation to produce pictures of the body’s internal structures, especially bones and dense organs, helping clinicians spot fractures, lung issues, and other abnormalities. For investors, x-rays matter because they underpin demand for imaging machines, clinic and hospital services, and insurance payment rules—similar to a basic inspection tool that reveals problems companies in healthcare must address and monetize.
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Telemedicine is the delivery of healthcare services remotely through digital communication tools, such as video calls or online messaging. It allows patients to consult with doctors and medical professionals without visiting a clinic in person. For investors, telemedicine represents a growing sector that combines technology and healthcare, potentially transforming how medical care is accessed and delivered worldwide.
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Practice management software is the digital system that runs the day-to-day operations of a professional office—think of it as a virtual office manager that handles scheduling, billing, client or patient records, staff coordination and basic reporting. For investors, it matters because it can drive steady, predictable revenue when sold as a subscription, reduce operating costs and missed appointments, and lower regulatory or billing errors, all of which affect profitability and growth potential.
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Vertebral heart scores are a standard veterinary measurement that compares the size of an animal's heart on a side-view chest X-ray to the length of nearby spinal bones, producing a single number that indicates whether the heart is enlarged. For investors, VHS matters because it is a widely used, objective tool vets and animal-health companies rely on to diagnose heart disease, track treatment effects, and justify demand for diagnostics, drugs and related services — like using a ruler to show progress.
A fully connected imaging ecosystem – centralized access, integrated workflows, and AI-powered imaging to accelerate diagnosis and elevate care
WESTBROOK, Maine--(BUSINESS WIRE)--
IDEXX Laboratories, Inc. (NASDAQ: IDXX), a global leader in pet healthcare innovation, today announced the launch of the ImageVue™ DR50 Plus Digital Imaging System, its most advanced diagnostic imaging solution for veterinary practices. Designed to set a new standard, the system combines high definition, AI-powered imaging at the lowest dose of radiation – reducing exposure by up to 25% compared to IDEXX’s current best-in-class ImageVue™ DR50 system1 and up to 60% compared to other veterinary imaging solutions2. Coupled with IDEXX's connected end-to-end imaging workflows, this breakthrough helps veterinary teams make faster, more confident decisions, while setting a new benchmark for radiation safety.
Image quality comparison between ImageVue DR50 and ImageVue DR50 Plus
Radiography is a standard diagnostic technique in nearly every U.S. veterinary clinic3, and an estimated 75% of technicians are women of childbearing age4, underscoring the importance of minimizing exposure to protect team health and safety. The ImageVue DR50 Plus combines advanced image optimization, automated protocols, and irradiated side sampling technologies to adjust for positioning and technique variability, helping reduce retakes. Its unique design captures x-ray signals more efficiently, producing sharper images with less radiation. In addition to the 14” x 17” panel, a new 17” x 17” panel option expands coverage across a wider range of patients, and seamless integration with IDEXX software and telemedicine solutions ensures a smooth end-to-end workflow.
“The ImageVue DR50 Plus system marks a new chapter in diagnostic imaging, delivering exceptional image quality and advancing radiation safety,” said Jay Mazelsky, President and Chief Executive Officer of IDEXX. “As the lowest-dose system to date, it expands clinical insight, reduces retakes, and streamlines the imaging workflow from capture to consult through seamless integration with our software and telemedicine solutions.”
The ImageVue DR50 Plus system enables a connected diagnostic imaging workflow for veterinary professionals:
IDEXX Web PACS™ Software provides centralized image access, viewing, sharing, and storage, fully embedded into efficient veterinary practice workflows. Its AI-powered viewer automates hanging protocols and vertebral heart scores, reducing manual steps and saving time on diagnosis.
IDEXX Telemedicine Consultants offer 24/7 expert insights for routine and complex cases, with 160+ board-certified specialists worldwide across radiology, cardiology, and other disciplines. Customers can now submit and review IDEXX Telemedicine cases directly through Web PACS. The new connection reduces the number of clicks required to submit a case by more than 45%, allowing more time for patient care5.
ezyVet™ Practice Management Software enables veterinarians to retrieve images from IDEXX Web PACS, submit cases to IDEXX Telemedicine Consultants, and automatically receive results in the corresponding patient record.
"As a veterinarian, providing timely, accurate diagnoses while ensuring patient and staff safety is my top priority,” said Dr. Jean C. K. Pitcairn, DVM, CVC, CCRP, CVCHM, CHPCP Integrative Oncology, Medical Director of Chase Farm Veterinary Hospital.* “The ImageVue DR50 Plus system consistently delivers sharp, detailed images with a low dose of radiation, allowing us to make confident decisions and focus on quality care. The images are high quality, and I can show pet owners exactly what I see, building trust through transparency.”
The ImageVue DR50 Plus Digital Imaging System is currently available to veterinary clinics in the United States and Canada. For more information, visit the IDEXX ImageVue DR50 Plus web page.
References
Data on file at IDEXX Laboratories, Inc. Westbrook, Maine USA: Dose comparison of ImageVue DR50 and ImageVue DR50 Plus digital imaging systems.
Data on file at IDEXX Laboratories, Inc. Westbrook, Maine USA: Based upon comparison of IDEXX systems to comparable digital imaging systems currently available in the veterinary market.
Data on file at IDEXX Laboratories, Inc. Westbrook, Maine USA.
Data on file at IDEXX Laboratories, Inc. Westbrook, Maine USA: Based on IDEXX Web PACS Embedded send compared to non-embedded Telemedicine case submission.
*From time to time, Dr. Pitcairn has received compensation for consulting services she has provided to IDEXX.
About IDEXX
IDEXX is a global leader in pet healthcare innovation. Our diagnostic and software products and services create clarity in the complex, constantly evolving world of veterinary medicine. We support longer, fuller lives for pets by delivering insights and solutions that help the veterinary community around the world make confident decisions—to advance medical care, improve efficiency, and build thriving practices. Our innovations also help ensure the safety of milk and water across the world and maintain the health and well-being of people and livestock. IDEXX Laboratories, Inc. is a member of the S&P 500TM Index. Headquartered in Maine, IDEXX employs approximately 11,000 people and offers solutions and products to customers in more than 175 countries and territories. For more information about IDEXX, visit: www.idexx.com.
Note Regarding Forward-Looking Statements
This news release contains or may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by the use of words such as “expects,” “may,” “anticipates,” “intends,” “would,” “will,” “plans,” “believes,” “estimates,” “should,” “project,” and similar words and expressions. These forward-looking statements are intended to provide our current expectations or forecasts of future events; are based on current estimates, projections, beliefs, and assumptions; and are not guarantees of future performance. Actual events or results may differ materially from those described in the forward-looking statements. These statements are subject to risks, uncertainties, assumptions, and other important factors. Readers are cautioned not to put undue reliance on such forward-looking statements because actual results may vary materially from those expressed or implied. The reports filed by IDEXX pursuant to United States securities laws contain discussions of some of these risks and uncertainties. IDEXX assumes no obligation to, and expressly disclaims any obligation to, update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Readers are advised to review IDEXX’s filings with the United States Securities and Exchange Commission (which are available from the SEC’s EDGAR database at sec.gov and via IDEXX’s website at idexx.com).
