Infineon launches communication campaign for the company's 25-year anniversary

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Infineon Technologies (IFNNY) launches a global integrated campaign celebrating its 25th anniversary, highlighting the company's role in semiconductor technology, decarbonization, and digitalization. The campaign, titled "Matters to me," features testimonials from customers, employees, and end-users, emphasizing how Infineon's semiconductor solutions impact daily lives.

The company, which went public on March 13, 2000, aims to increase public awareness about semiconductor technologies through this campaign. Chief Marketing Officer Andreas Urschitz emphasizes Infineon's growth story and its role in transitioning from fossil to climate-neutral technologies. The campaign will be distributed across all online and offline channels as part of Infineon's 360° brand strategy, continuing through fall 2023.

MUNICH, May 15, 2025 /PRNewswire/ -- On the occasion of its 25th anniversary, Infineon Technologies AG (FSE: IFX) (OTCQX: IFNNY) is launching a globally integrated campaign to highlight the economic and societal significance of semiconductor technology and of the company as a driver of decarbonization and digitalization. The anniversary campaign's central message is that the products and solutions made by Infineon are important to each and every one of us on a daily basis. The substantive core of the campaign is the emotional testimonial series "Matters to me."

"Our IPO on 13 March 2000 was a courageous step on the way to becoming a leading global technology company. Today we can look back on an unbelievable story of growth," says Andreas Urschitz, Chief Marketing Officer and Member of the Management Board. "Our innovative strength, our quality demands and the will to continuously develop the company are decisive factors in our success. Our products and solutions let us help shape the transition from fossil technologies to climate-neutral technologies and make a better future possible. This is another aspect we want our campaign to emphasize."

"We want our communications work to fundamentally increase awareness and highlight the significance of our semiconductor technologies and of Infineon itself among the general public. Our corporate anniversary is of course an important occasion to do just that," says Florian Martens, Chief Communications Officer. "Our campaign addresses our target groups around the world in an emotional manner. Involving the employees also strengthens the sense of identification with the company."

As part of the central motto "Matters to me," testimonials from customers, employees, end-users and others document the significance which semiconductors from Infineon have for them. This includes technical aspects, but also highly personal insights. Thus for example the manager of a French automobile component supplier shares what she finds important about working together with partners like Infineon to drive the decarbonization of the automotive industry forward.

While the "Matters to me" motto forms a global framework, the campaign also leaves room for topically oriented regional focus areas. Infineon is disseminating the campaign in its 360° brand strategy via all online and offline channels and is integrating the campaign in existing communications planning. Accordingly, previously planned event formats will be conducted as milestones in the anniversary campaign well into the fall. The campaign web page is available at https://www.infineon.com/25years.

About Infineon

Infineon Technologies AG is a global semiconductor leader in power systems and IoT. Infineon drives decarbonization and digitalization with its products and solutions. The Company had around 58,060 employees worldwide (end of September 2024) and generated revenue of about €15 billion in the 2024 fiscal year (ending 30 September). Infineon is listed on the Frankfurt Stock Exchange (ticker symbol: IFX) and in the USA on the OTCQX International over-the-counter market (ticker symbol: IFNNY).

Anniversary story hub: https://www.infineon.com/25years

Image is available at AP.

Further information is available at www.infineon.com.
This press release is available online at www.infineon.com/press.
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Contacts:
Public / For the Business and Trade Press: INFXX202505-xxe
Andre Tauber (Headquarters): +49 89 234 36705, media.relations@infineon.com
Agnes Toan (Americas): +1 408 250 1814, agnes.toan@infineon.com
Lin Zhu (Greater China): +86 21 6101 9199, lin.zhu@infineon.com 
Yasuyuki Kamiseki (Japan): +81 3 4595 7079, yasuyuki.kamiseki@infineon.com
Investor Relations: +49 89 234 26655, investor.relations@infineon.com 

View original content:https://www.prnewswire.com/news-releases/infineon-launches-communication-campaign-for-the-companys-25-year-anniversary-302455549.html

SOURCE Infineon Technologies AG

FAQ

What is Infineon's 25th anniversary campaign 'Matters to me' about?

Infineon's 'Matters to me' campaign features testimonials from customers, employees, and end-users highlighting the significance of Infineon's semiconductor technologies in daily life and its role in decarbonization and digitalization.

When did Infineon (IFNNY) go public?

Infineon went public on March 13, 2000, marking a significant step in its journey to becoming a leading global technology company.

How is Infineon implementing its 25th anniversary campaign?

Infineon is implementing the campaign through its 360° brand strategy across all online and offline channels, integrating it into existing communications planning with events scheduled through fall 2023.

What is the main goal of Infineon's anniversary campaign?

The main goal is to increase public awareness about semiconductor technologies and highlight Infineon's significance in driving decarbonization and digitalization while emphasizing how their products impact daily life.