Infineon launches communication campaign for the company's 25-year anniversary
Infineon Technologies (IFNNY) launches a global integrated campaign celebrating its 25th anniversary, highlighting the company's role in semiconductor technology, decarbonization, and digitalization. The campaign, titled "Matters to me," features testimonials from customers, employees, and end-users, emphasizing how Infineon's semiconductor solutions impact daily lives.
The company, which went public on March 13, 2000, aims to increase public awareness about semiconductor technologies through this campaign. Chief Marketing Officer Andreas Urschitz emphasizes Infineon's growth story and its role in transitioning from fossil to climate-neutral technologies. The campaign will be distributed across all online and offline channels as part of Infineon's 360° brand strategy, continuing through fall 2023.
Infineon Technologies (IFNNY) lancia una campagna integrata globale per celebrare il suo 25° anniversario, mettendo in evidenza il ruolo dell'azienda nella tecnologia dei semiconduttori, nella decarbonizzazione e nella digitalizzazione. La campagna, intitolata "Matters to me," presenta testimonianze di clienti, dipendenti e utenti finali, sottolineando l'impatto delle soluzioni a semiconduttore di Infineon nella vita quotidiana.
L'azienda, quotata in borsa dal 13 marzo 2000, punta attraverso questa campagna ad aumentare la consapevolezza pubblica sulle tecnologie dei semiconduttori. Il Chief Marketing Officer Andreas Urschitz evidenzia la storia di crescita di Infineon e il suo ruolo nella transizione da tecnologie fossili a soluzioni a impatto climatico neutro. La campagna sarà diffusa su tutti i canali online e offline nell'ambito della strategia di brand a 360° di Infineon, proseguendo fino all'autunno 2023.
Infineon Technologies (IFNNY) lanza una campaña integrada global para celebrar su 25º aniversario, destacando el papel de la empresa en la tecnología de semiconductores, la descarbonización y la digitalización. La campaña, titulada "Matters to me," presenta testimonios de clientes, empleados y usuarios finales, enfatizando cómo las soluciones de semiconductores de Infineon impactan en la vida diaria.
La empresa, que salió a bolsa el 13 de marzo de 2000, busca aumentar la conciencia pública sobre las tecnologías de semiconductores a través de esta campaña. El Director de Marketing, Andreas Urschitz, destaca la historia de crecimiento de Infineon y su papel en la transición de tecnologías fósiles a tecnologías climáticamente neutrales. La campaña se distribuirá en todos los canales online y offline como parte de la estrategia de marca 360° de Infineon, y continuará hasta el otoño de 2023.
인피니언 테크놀로지스 (IFNNY)는 반도체 기술, 탈탄소화 및 디지털화에서 회사의 역할을 강조하며 25주년을 기념하는 글로벌 통합 캠페인 "Matters to me,"를 시작했습니다. 이 캠페인에는 고객, 직원 및 최종 사용자들의 증언이 포함되어 인피니언의 반도체 솔루션이 일상생활에 미치는 영향을 강조합니다.
2000년 3월 13일 상장한 이 회사는 이번 캠페인을 통해 반도체 기술에 대한 대중의 인식을 높이고자 합니다. 최고 마케팅 책임자(Chief Marketing Officer) 안드레아스 우르시츠는 인피니언의 성장 스토리와 화석 연료에서 기후 중립 기술로의 전환에서 회사의 역할을 강조합니다. 이 캠페인은 인피니언의 360° 브랜드 전략의 일환으로 온라인 및 오프라인 모든 채널에서 배포되며 2023년 가을까지 계속됩니다.
Infineon Technologies (IFNNY) lance une campagne intégrée mondiale pour célébrer son 25e anniversaire, mettant en avant le rôle de l'entreprise dans la technologie des semi-conducteurs, la décarbonation et la digitalisation. La campagne, intitulée "Matters to me," présente des témoignages de clients, d'employés et d'utilisateurs finaux, soulignant l'impact des solutions semi-conducteurs d'Infineon dans la vie quotidienne.
L'entreprise, entrée en bourse le 13 mars 2000, vise à accroître la sensibilisation du public aux technologies des semi-conducteurs grâce à cette campagne. Le directeur marketing Andreas Urschitz met en avant l'histoire de croissance d'Infineon et son rôle dans la transition des technologies fossiles vers des technologies climatiquement neutres. La campagne sera diffusée sur tous les canaux en ligne et hors ligne dans le cadre de la stratégie de marque à 360° d'Infineon, et se poursuivra jusqu'à l'automne 2023.
Infineon Technologies (IFNNY) startet eine globale integrierte Kampagne zum 25-jährigen Jubiläum des Unternehmens, die die Rolle des Unternehmens in der Halbleitertechnologie, Dekarbonisierung und Digitalisierung hervorhebt. Die Kampagne mit dem Titel "Matters to me," enthält Erfahrungsberichte von Kunden, Mitarbeitern und Endanwendern und betont, wie Infineons Halbleiterlösungen den Alltag beeinflussen.
Das Unternehmen, das am 13. März 2000 an die Börse ging, möchte mit dieser Kampagne das öffentliche Bewusstsein für Halbleitertechnologien erhöhen. Chief Marketing Officer Andreas Urschitz hebt die Wachstumsgeschichte von Infineon und dessen Rolle beim Übergang von fossilen zu klimaneutralen Technologien hervor. Die Kampagne wird im Rahmen der 360°-Markenstrategie von Infineon über alle Online- und Offline-Kanäle verbreitet und läuft bis Herbst 2023.
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"Our IPO on 13 March 2000 was a courageous step on the way to becoming a leading global technology company. Today we can look back on an unbelievable story of growth," says Andreas Urschitz, Chief Marketing Officer and Member of the Management Board. "Our innovative strength, our quality demands and the will to continuously develop the company are decisive factors in our success. Our products and solutions let us help shape the transition from fossil technologies to climate-neutral technologies and make a better future possible. This is another aspect we want our campaign to emphasize."
"We want our communications work to fundamentally increase awareness and highlight the significance of our semiconductor technologies and of Infineon itself among the general public. Our corporate anniversary is of course an important occasion to do just that," says Florian Martens, Chief Communications Officer. "Our campaign addresses our target groups around the world in an emotional manner. Involving the employees also strengthens the sense of identification with the company."
As part of the central motto "Matters to me," testimonials from customers, employees, end-users and others document the significance which semiconductors from Infineon have for them. This includes technical aspects, but also highly personal insights. Thus for example the manager of a French automobile component supplier shares what she finds important about working together with partners like Infineon to drive the decarbonization of the automotive industry forward.
While the "Matters to me" motto forms a global framework, the campaign also leaves room for topically oriented regional focus areas. Infineon is disseminating the campaign in its 360° brand strategy via all online and offline channels and is integrating the campaign in existing communications planning. Accordingly, previously planned event formats will be conducted as milestones in the anniversary campaign well into the fall. The campaign web page is available at https://www.infineon.com/25years.
About Infineon
Infineon Technologies AG is a global semiconductor leader in power systems and IoT. Infineon drives decarbonization and digitalization with its products and solutions. The Company had around 58,060 employees worldwide (end of September 2024) and generated revenue of about
Anniversary story hub: https://www.infineon.com/25years
Image is available at AP.
Further information is available at www.infineon.com.
This press release is available online at www.infineon.com/press.
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Contacts:
Public / For the Business and Trade Press: INFXX202505-xxe
Andre Tauber (Headquarters): +49 89 234 36705, media.relations@infineon.com
Agnes Toan (
Lin Zhu (
Yasuyuki Kamiseki (
Investor Relations: +49 89 234 26655, investor.relations@infineon.com
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SOURCE Infineon Technologies AG
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