ISG Introduces Major ProBenchmark Release for the AI Era

ISG expands ProBenchmark with AI-focused pricing benchmarks and TCV modeling so subscribers can evaluate how AI changes service economics.

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New AI pricing benchmarks give providers and enterprises a clearer view of how AI is reshaping service economics and total contract value

STAMFORD, Conn.--(BUSINESS WIRE)-- Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm, today announced a major release of ISG ProBenchmark^®, its leading IT benchmarking and price intelligence platform. The release introduces AI-centered pricing benchmarks that allow providers and enterprises to quantify how AI-specialized roles, automation and evolving delivery models affect the price of IT and business process services.

AI is becoming a defining force in service economics. As providers embed it across development and operations, it changes the work being performed, the skills required to perform it and the cost of delivery. New AI specialist roles, practices such as AI for IT operations (AIOps) and rapidly rising expectations for future efficiencies make reliable, market-based pricing insight increasingly essential.

“Automation has been reducing the cost of services for years, but AI is changing the structure of work and the economics behind it,” said Chris Pattacini, partner, ISG ProBenchmark. “The market needs a practical way to benchmark AI-centered sourcing decisions. This release gives providers and enterprises the timely intelligence they need to price and evaluate that shift with confidence.”

The updates to ProBenchmark align with ISG Enterprise AI Economics, a new ISG framework for understanding and realizing the value of AI in enterprise use cases. Integrated throughout ISG’s benchmarking, sourcing, software advisory and AI strategy services, Enterprise AI Economics ensures that value grows as AI consumption and autonomy increase. A core component of the framework is Autonomy-Level Pricing (ALP), which aligns contract value with the autonomy used to deliver a service, factoring in human oversight, SLA ownership, execution complexity and embedded governance controls.

ProBenchmark helps providers of IT, business process outsourcing (BPO) and network services to quickly calculate market price ranges for proposed solutions and reconfigure proposals to compete more effectively. Available now to subscribers, the new release extends that established benchmark platform with an evolved labor-rate taxonomy for AI-specialized roles and the ability to calculate AI’s impact on total contract value (TCV) over the course of a client engagement.

AI is creating new roles in software development, platform engineering, cybersecurity and other disciplines, some of which did not exist as recently as a year ago. In benchmarking, these positions cannot be treated as extensions of traditional roles because of significant differences in skills, scarcity and market pricing. The market intelligence underlying ProBenchmark includes labor rates for these roles, which providers can use to determine whether they are pricing their own labor competitively.

AI-enabled efficiencies are also accelerating the rate at which providers can reduce client costs over the course of a contract. As providers forecast the effects of AI innovation, annual discounts on many services have increased from single-digit to double-digit percentages.

The release brings AI economics directly into the ProBenchmark experience, delivering more precise TCV calculations grounded in ISG’s market intelligence on automation and service delivery. Its new architecture also supports rapid, ongoing innovation in AI-powered features and analytics, helping providers shape commercial strategies and enterprises assess what TCV proposals are possible and realistic.

“AI-enabled services require new pricing models to evolve as the technology and delivery approaches mature,” Pattacini said. “Maximum visibility into the emerging reality of provider operations will allow both buyers and sellers to take advantage of the changing economics of IT services.”

Visit this webpage for more information about ISG ProBenchmark. The new AI pricing capabilities will be demonstrated at the 2026 ISG Sourcing Industry Conference, taking place in Dallas on September 22-23.

About ISG

ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data and research, in-depth knowledge and governance of provider ecosystems, and the expertise of its 1,500 professionals worldwide working together to help clients maximize the value of their technology investments.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260916605792/en/

Press Contacts:

Laura Hupprich, ISG
+1 203-517-3132
laura.hupprich@isg-one.com

Erik Arvidson, Matter Communications for ISG
+1 978-518-4542
isg@matternow.com

Source: Information Services Group, Inc.

Key Terms

aiops technical

AIOps (Artificial Intelligence for IT Operations) uses machine learning and data analysis to monitor, detect, and resolve problems in an organization’s technology systems automatically. It matters to investors because it can cut downtime and operating costs, speed up fixes, and make digital products more reliable—similar to an autopilot that notices and corrects issues before they disrupt service, which can protect revenue and reduce operational risk.

autonomy-level pricing financial

Pricing that varies according to the degree of autonomous capability built into a product or service—for example, different price tiers for driver-assist features versus fully self-driving systems. It matters to investors because higher autonomy levels typically involve more advanced technology, greater development costs, different regulatory and liability profiles, and often higher revenue per sale, so shifts in mix or willingness to pay can change a company’s margins and growth prospects. An everyday analogy is paying more for a car with full self-parking and lane-keeping compared with a basic model with cruise control.

total contract value (tcv) financial

Total contract value (TCV) is the full amount of money a customer is expected to pay over the life of a contract, combining one-time charges and all recurring fees or services promised. For investors, TCV shows the size and potential near-term revenue impact of deals—like seeing the sticker price of a multi-year service—while reminding them that actual cash received depends on billing schedules, renewals and customer cancellations.

sla technical

A Service Level Agreement (SLA) is a formal contract that sets clear, measurable promises about the quality and timing of services a company will deliver, such as uptime, response times or support availability. For investors, SLAs matter because they signal how reliable a company’s operations or partners are, influence customer satisfaction and retention, and can impose financial penalties or credits if those promises are broken—similar to a warranty that ties payment to performance.

bpo technical

Business Process Outsourcing (BPO) is when a company hires an outside firm to handle routine operations—like customer service, payroll, or IT—so the company can focus on its core work. For investors, BPO matters because it can lower costs, speed growth, and change profit margins, but it also introduces risks around service quality, data security, and loss of control, similar to hiring a contractor to run a critical part of your business.