Intermex Empowers Store Owners With Launch of Intermex SOMA: A Game-Changing Mobile App for Business Management on the Go

Rhea-AI Summary

International Money Express (NASDAQ: IMXI) has launched Intermex SOMA (Store Owner Management App), a new mobile platform designed to enhance business management for Intermex agents. The app provides real-time visibility into business metrics, allowing store owners to track performance, monitor commissions, and receive instant alerts.

The platform features a comprehensive dashboard displaying MTD, YTD, MoM, and YoY performance views, along with push notifications and built-in contact features for immediate support. Chief Product, Marketing & Digital Officer Marcelo Theodoro emphasizes the app's focus on empowering agent partners, primarily small business owners, with improved control and convenience.

This launch represents a significant advancement in Intermex's digitization and omnichannel strategies, with plans for future updates to include deal management tools, marketing materials access, and new service features.

Positive

• Launch of new digital platform strengthens agent relationships and operational efficiency
• Strategic advancement in company's digitization and omnichannel initiatives
• Platform scalability with planned feature expansions indicates growth potential

Negative

• Implementation costs and timeline for future updates not disclosed
• ROI and adoption rate metrics not provided

MIAMI, April 15, 2025 (GLOBE NEWSWIRE) -- International Money Express, Inc. (NASDAQ: IMXI), a leading money remittance provider to Latin America and the Caribbean, has officially launched a new mobile platform designed to give Intermex agents real-time visibility into their business, right from the palm of their hand.

Intermex SOMA, short for Store Owner Management App, was built with one goal in mind: to make life easier for store owners. With just a few taps, agents can now track performance metrics, monitor commissions, stay updated on deals with real-time alerts, and even connect directly with their Intermex teams. It’s fast, intuitive, and created specifically to meet the day-to-day needs of our agent partners, most of whom are small business owners juggling multiple responsibilities.

“At Intermex, we believe technology should work for our partners, not the other way around,” said Marcelo Theodoro, Chief Product, Marketing & Digital Officer at Intermex. “Intermex SOMA is our way of saying, ‘We see you. We hear you. And we’re building tools that make your life easier and your business stronger.’ It’s all about giving our agents more control, more clarity, and more convenience.”

The Intermex SOMA app provides a simple yet powerful dashboard, offering monthly-to-date (MTD), year-to-date (YTD), month-over-month (MoM), and year-over-year (YoY) performance views, so agents can better understand how their Intermex services are performing. Instant push notifications alert them of important activity, while built-in contact features make it easy to get the support they need when they need it. Intermex SOMA takes everything that used to require a call, a spreadsheet, or a visit and puts it in one streamlined mobile experience.

Intermex SOMA reflects a broader commitment from Intermex to innovate with purpose. The launch is a major step forward in the company’s digitization and omnichannel strategies. And this is only the beginning. Future updates will expand Intermex SOMA’s functionality even further, offering tools for managing deals, accessing marketing materials, and unlocking new service features.

About International Money Express, Inc. (Intermex):
Founded in 1994, Intermex applies proprietary technology to enable consumers to send money from the United States, Canada, Spain, Italy, the United Kingdom, and Germany to more than 60 countries. The company facilitates digital money movement through its website and mobile app, as well as through a vast network of retail agents and company-operated stores. Headquartered in Miami, Florida, Intermex also operates international offices in Puebla, Mexico; Guatemala City, Guatemala; London, England; and Madrid, Spain. Learn more at www.intermexonline.com.

Investor Relations Contact:
Alex Sadowski
Investor Relations Coordinator
ir@intermexusa.com
305-671-8000

FAQ

What features does the new Intermex SOMA mobile app (IMXI) offer to store owners?

Intermex SOMA offers real-time business metrics tracking, commission monitoring, performance dashboards (MTD, YTD, MoM, YoY views), instant push notifications, and direct team communication features.

How does the Intermex SOMA app impact IMXI's digital transformation strategy?

The app represents a major advancement in Intermex's digitization and omnichannel strategies, streamlining agent operations and setting the foundation for future digital service expansions.

What future updates are planned for the Intermex SOMA platform (IMXI)?

Future updates will include tools for deal management, access to marketing materials, and new service features to expand the platform's functionality.

How does Intermex SOMA benefit IMXI's agent partners?

The app simplifies business management for agents by providing real-time visibility, performance tracking, and instant support access, all consolidated in one mobile platform.