Infosys and Tennis Australia Create New Generative AI Innovations at the Australian Open 2025

Rhea-AI Summary

Infosys (NYSE: INFY) and Tennis Australia have unveiled new AI-driven features for the Australian Open (AO) 2025, powered by Infosys Topaz. The key innovation is 'Beyond Tennis', the world's first generative AI tennis league featuring 16 AI-crafted virtual players across eight teams, aimed at engaging younger audiences.

The partnership introduces several technological advancements including: AI Commentary in the Infosys Match Centre, a VR AI Stadium where fans can create virtual courts, and enhanced AI-powered video analytics tools for players and coaches. The initiative also includes the AI Shot of the Day feature for rapid content creation and social media sharing.

The collaboration maintains its commitment to sustainability with a climate-active Fan Zone and continues the Future Leaders Program powered by Infosys Springboard, focusing on skills development in inclusion, leadership, technology, and design thinking.

Positive

• Launch of innovative AI-powered features potentially expanding market reach and user engagement
• Seven-year strategic partnership with Tennis Australia strengthening market position
• Development of new revenue stream through 'Beyond Tennis' AI league
• Enhanced digital content capabilities through AI Shot of the Day feature

Negative

• None.

Insights

Market Research Analyst

The launch of AI-driven innovations at the Australian Open represents a strategic move by Infosys to strengthen its position in sports technology and digital transformation. While the initiatives are technologically impressive, their immediate financial impact is likely minimal compared to Infosys's $93.7B market cap and core IT consulting business.

The seven-year partnership with Tennis Australia primarily serves as a high-profile showcase for Infosys Topaz, their generative AI suite. This positions Infosys in the competitive enterprise AI market, demonstrating real-world applications that could attract potential enterprise clients. The 'Beyond Tennis' AI league specifically targets Gen Z engagement, potentially opening new revenue streams through digital fan experiences.

However, the marketing value and technology demonstration aspects currently outweigh direct revenue potential. The true business impact will depend on how effectively Infosys leverages these innovations to win enterprise contracts in their core business segments.

Tech Expert

The technical implementation showcases several noteworthy innovations in applied AI. The 'Beyond Tennis' platform utilizes advanced generative AI to create interactive virtual players and tournaments, demonstrating Infosys's capabilities in complex AI system integration.

The AI Commentary system leveraging large language models for real-time match insights represents a scalable application of natural language processing. The VR AI Stadium's speech-to-image feature indicates sophisticated multimodal AI integration, combining speech recognition with generative image AI.

What's particularly interesting is the deployment of AI for video analytics in player performance analysis, suggesting practical applications of computer vision and machine learning for sports analytics. These implementations serve as proof-of-concept for enterprise-scale AI solutions, though the real technical value lies in the underlying infrastructure and integration capabilities rather than the sports-specific applications.

Launch of 'Beyond Tennis': A new generative AI tennis league with AI players and data-driven tournaments

MELBOURNE, Australia, Jan. 14, 2025 /PRNewswire/ -- Infosys (NSE: INFY), (BSE: INFY), (NYSE: INFY), a global leader in next-generation digital services and consulting, in partnership with Tennis Australia, has unveiled its latest suite of AI-driven features and platforms for Australian Open (AO) 2025, marking another milestone in the seven-year partnership between the two organizations. It further advances their joint vision of creating a more immersive experience of tennis through AI-driven technology innovations.

To know more about Infosys' AI innovations at AO 2025, click here.

These innovations, powered by Infosys Topaz, an AI-first suite of offerings using generative AI technologies, will redefine fan engagement, empower players and coaches, and expand the boundaries of digital interactivity in tennis.

• 'Beyond Tennis' (World's First Gen AI league in tennis): A unique breakthrough is 'Beyond Tennis' powered by Infosys, the world's first generative AI-powered tennis league. This fan-driven digital experience will provide year-round interactivity, allowing users to connect with virtual tennis players, train their teams, and compete in AI-generated tournaments. Fans will interact with 16 AI-crafted virtual players spread across eight teams. Envisioned as "The Slam That Never Stops," the league will enhance the sport's affinity among younger Gen Z audiences while ensuring their safety in digital environments, enabled by responsible AI framework.
• Agentic AI to drive fan engagement with AI Commentary: Australian Open 2025 will feature AI Commentary in the Infosys Match Centre on AO digital properties, on the website and the app. Using out of the box large language models AI Commentary will provide byte-sized insights at every match moment.
• VR AI Stadium: The Infosys Fan Zone at Melbourne Park steps into the future, introducing a new VR AI Stadium where fans can create stunning virtual courts. Using a new generative AI speech-to-image feature, fans can step onto a galaxy- or nature-inspired court, or even a 1970s themed court, and play a game of tennis.

Infosys is helping the Australian Open with AI, video analytics, and machine learning tools. Using AI Videos, players and coaches continue to get access to post-match reviews and pre-game advance video analysis. The AI Shot of the Day feature helps AO's media team meet growing digital content demands, enabling rapid creation and sharing of social media-ready clips to feature captivating moments on court.

The Infosys Fan Zone at Melbourne Park remains climate active, with its carbon footprint fully offset and structures fully recyclable. Infosys and Tennis Australia are also advancing the Future Leaders Program powered by Infosys Springboard, the company's digital learning and collaboration platform for the community, that provides participants with the opportunity to learn transferrable skills in areas such as inclusion, leadership, technology, and design thinking. The participants will also get a glimpse of a generative AI future by visiting the Infosys Fan Zone at Melbourne Park.

Andrew Groth, Executive Vice President - Asia Pacific, Infosys, said, "Each year at the Australian Open, we have pushed the boundaries of technology to fuel fan engagement and player performance. Infosys is proud to bring the latest generative AI innovations to court, from the fan-driven Beyond Tennis league to AI-amplified VR experiences, leveraging our industry leading AI-suite of offerings Infosys Topaz. Through this collaboration with Tennis Australia, we are enabling truly innovative platforms for fans, players, coaches, and media to engage with the sport." 

Craig Tiley, CEO of Tennis Australia, and Australian Open Tournament Director, said, "For the past seven years, Infosys has helped Tennis Australia to raise the bar and serve up new experiences for fans using digital technologies. We're excited to see the leaps being made with AI at AO 2025. AI is enabling new dimensions of interactivity for fans and insight for players, not to mention the speed and scale it brings to our content delivery. It's an exciting leap forward that showcases how technology and AI is transforming tennis."

Follow all the action from the tournament on AusOpen.com and discover more about the partnership at Infosys.com/AusOpen.

About Infosys

Infosys is a global leader in next-generation digital services and consulting. Over 300,000 of our people work to amplify human potential and create the next opportunity for people, businesses and communities. We enable clients in more than 56 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer clients, as they navigate their digital transformation powered by cloud and AI. We enable them with an AI-first core, empower the business with agile digital at scale and drive continuous improvement with always-on learning through the transfer of digital skills, expertise, and ideas from our innovation ecosystem. We are deeply committed to being a well-governed, environmentally sustainable organization where diverse talent thrives in an inclusive workplace.

Visit www.infosys.com to see how Infosys (NSE, BSE, NYSE: INFY) can help your enterprise navigate your next.

Safe Harbor

Certain statements in this release concerning our future growth prospects, or our future financial or operating performance, are forward-looking statements intended to qualify for the 'safe harbor' under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results or outcomes to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding the execution of our business strategy, increased competition for talent, our ability to attract and retain personnel, increase in wages, investments to reskill our employees, our ability to effectively implement a hybrid work model, economic uncertainties and geo-political situations, technological disruptions and innovations such as Generative AI, the complex and evolving regulatory landscape including immigration regulation changes, our ESG vision, our capital allocation policy and expectations concerning our market position, future operations, margins, profitability, liquidity, capital resources, our corporate actions including acquisitions, and cybersecurity matters. Important factors that may cause actual results or outcomes to differ from those implied by the forward-looking statements are discussed in more detail in our US Securities and Exchange Commission filings including our Annual Report on Form 20-F for the fiscal year ended March 31, 2024. These filings are available at www.sec.gov. Infosys may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. The Company does not undertake to update any forward-looking statements that may be made from time to time by or on behalf of the Company unless it is required by law.

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SOURCE Infosys

FAQ

What is the 'Beyond Tennis' AI league announced by INFY for AO 2025?

'Beyond Tennis' is the world's first generative AI-powered tennis league featuring 16 AI-crafted virtual players across eight teams, allowing fans to interact with virtual players, train teams, and compete in AI-generated tournaments.

How many AI players are included in INFY's Beyond Tennis league for AO 2025?

The Beyond Tennis league includes 16 AI-crafted virtual players distributed across eight teams.

What new AI features has INFY introduced for Australian Open 2025?

INFY has introduced AI Commentary in the Match Centre, VR AI Stadium for creating virtual courts, AI-powered video analytics for players and coaches, and AI Shot of the Day feature for content creation.

How is INFY implementing sustainability in Australian Open 2025?

INFY maintains a climate-active Fan Zone at Melbourne Park with fully offset carbon footprint and recyclable structures.

What educational program is INFY offering during Australian Open 2025?

INFY offers the Future Leaders Program powered by Infosys Springboard, providing training in inclusion, leadership, technology, and design thinking, with exposure to generative AI at the Fan Zone.