Samsara Announces 2026 North America Customer Advisory Board, Driving AI Innovation in Physical Operations

Key Terms

connected operations platform technical

A connected operations platform is a digital system that integrates and manages various business functions and processes in real-time, allowing different parts of an organization to work together smoothly. For investors, it matters because it can improve efficiency, reduce costs, and enable faster decision-making, ultimately supporting better overall performance and competitiveness. Think of it as a central control hub that keeps all the moving parts of a business connected and coordinated.

customer advisory board technical

A customer advisory board is a group of selected clients who meet regularly with a company to give candid feedback on products, services and strategy. For investors it acts like a company testing its compass with frequent users—insights from the board can reveal unmet demand, validate product direction, improve customer retention and reduce execution risk, so the board’s makeup and activity level can signal the strength and sustainability of future revenue.

ai-powered coaching technical

AI-powered coaching uses computer algorithms to provide personalized training, feedback and guidance to employees, customers or patients—like a smart digital coach that studies your actions and adapts its advice over time. For investors it matters because it can lower training costs, scale expertise quickly, improve measurable outcomes, and create recurring revenue, while also carrying considerations around data privacy, accuracy and regulatory oversight.

asset tag technical

An asset tag is a physical or electronic label attached to company-owned equipment, inventory or property that uniquely identifies and helps track that item—think of it as a name tag or barcode for a company's stuff. For investors, asset tagging matters because it reflects how well a business controls costs, prevents loss, and maintains accurate records; strong tagging practices suggest efficient operations and lower hidden risks, while poor tagging can signal waste or oversight.

ai detections technical

AI detections are instances when an artificial intelligence system flags or identifies something of interest—such as suspicious transactions, anomalies in data, potential safety signals in clinical results, or content generated by machines. Think of it as a high-speed, automated smoke alarm that spots patterns people might miss; investors watch these alerts because they can signal fraud, regulatory issues, product value, or changes in risk that could affect a company's finances and stock price.

automation technical

Automation is the use of technology to perform tasks with minimal human intervention, often replacing manual work with machines or software. It matters to investors because it can increase efficiency, reduce costs, and enable faster decision-making, potentially leading to higher profits and competitive advantages for businesses.

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Industry leaders join Samsara to define the future of operations and shape how AI-powered safety and intelligence is delivered to billions of frontline workers

SAN FRANCISCO--(BUSINESS WIRE)-- Samsara Inc. ("Samsara") (NYSE: IOT), the pioneer of the Connected Operations® Platform, today announced its 2026 North America Customer Advisory Board (CAB). Its members run some of the world’s most complex operations, managing vast frontline workforces and critical equipment that drive significant economic value. The board provides operational insights that help Samsara build solutions that create immediate impact.

"Joining Samsara’s Customer Advisory Board gives us a direct hand in shaping the next decade of operations,” said Chris Roberts, Chief Environmental Health and Safety Officer at Ecolab. “By sharing our teams’ real-world experiences, we’re helping build solutions that have a clear and powerful impact in the field. It’s a collaborative community with a shared goal: making operations safer and more efficient for everyone."

The distinguished members of Samsara’s 2026 North America Customer Advisory Board include leaders from organizations such as:

• AAA Mountain West Group, Dan Hutchison, Executive Vice President, Road Service
• ArcBest, Don Davis, Vice President, Fleet Services
• Asplundh, Farrukh Rafiq, Vice President, Fleet Operations
• AWP Safety, Craig Young, Chief Information Officer
• Ben E. Keith, Dan Harvick, Senior Vice President, Enterprise Risk
• BNSF Railway, Matthew Garland, Executive Vice President and Chief Operations Officer
• BrandSafway, Mark Harrington, Global Vice President, Health, Safety, and Environment
• Centuri, Jason Lentz, Senior Vice President, Fleet and Procurement
• Dairy Farmers of America, Tom Murray, Chief Logistics Officer
• DHL Express, Fred Matthews, Senior Project Manager, Safety Programs
• DHL Supply Chain, Jennifer Miller, Vice President, Integrated Transportation
• Dohrn, Robert Howard, President and Chief Operating Officer
• Ecolab, Chris Roberts, Chief Environmental Health and Safety Officer
• Estes, Todd Florence, Chief Information Officer
• Ferrellgas, Tamria Zertuche, Chief Executive Officer and President
• First Student, Sean McCormack, Chief Information Officer
• GardaWorld, Joe Smith, Vice President, Customer Support Services
• Liberty Energy, Michael Tuomi, Director, Health, Safety, Environment, Compliance and Training
• Loblaws, Wayne Scott, Senior Director, Transport Maintenance
• MacAllister, Bill Dollard, Director, Corporate Fleet
• Martin Marietta, Greg Lahrman, Vice President, Enterprise Excellence
• Maxim Crane Works, Dave Reed, Chief Information Officer
• Mohawk Industries, Andy Yearout, Senior Vice President, Supply Chain
• NiSource, Bill Jefferson, Chief Operations Officer
• Nutrien Ag Solutions, Adam Lorenz, Senior Director, Fleet and Procurement Operations
• Old Dominion Freight Line, Chris Kelley, Senior Vice President, Operations
• Performance Food Group, Tom Olitsky, Vice President, Safety
• Pike, James Banner, Senior Vice President, Administration and Safety
• Primoris Services Corporation, Eric Amlee, Vice President, Fleet
• PS Logistics, Mauricio Paredes, Vice President, Technology
• QXO, Damien Katzenmeyer, Vice President, Fleet and Logistics
• Republic Services, Brett Rogers, Vice President, Operations Technology
• Saia, Tarak Patel, Executive Vice President and Chief Information Officer
• Southeastern Freight Lines, Michael Owings, Vice President, IT Solutions
• Southern California Edison, Karan Kumar, Director, Transportation Services
• SRM Concrete, Samantha Prince, Chief Safety Officer
• Summit, Adam Silbernagel, Senior Vice President, IT
• Sysco, Kevin Thomas, Global Vice President, Environmental Health and Safety, Operational Shrink Risk, Transportation Safety, and Occupational Health
• TNT Crane, Sunil Gupta, Chief Information Officer
• UNFI, Tehzin Chadwick, Chief Safety Officer
• UniFirst, Matt Croatti, Senior Vice President, Operations
• USIC, Tom Karnowski, Vice President, Environment, Health, and Safety
• Werner Enterprises, Daragh Mahon, Executive Vice President and Chief Information Officer
• XPO, Greg Pawelski, Vice President, Health and Safety

The CAB’s input directly shaped recent innovations like Samsara Coach, an AI-powered coaching experience that delivers personalized, real-time guidance to drivers, and the Asset Tag XS, a compact, ruggedized tracker that brings visibility to even the smallest high-value assets. These leaders also play a critical role in advising on the breakthrough products Samsara is set to unveil at its Beyond conference this June.

“Last year, our customers prevented nearly 380,000 accidents—that is hundreds of thousands of lives changed,” said Johan Land, SVP of Product at Samsara. “Our Customer Advisory Board is the heartbeat of our innovation. We listen to the problems our customers face and co-create products to pioneer a safer, more efficient future for physical operations. We are truly proud to build alongside them.”

Samsara Connects the People of Physical Operations

Samsara is committed to bringing people together from every corner of physical operations. By creating forums across the world, Samsara helps the industry connect and share insights that drive innovation and strengthen performance. These include:

• Samsara Driver Council: Monthly virtual sessions where drivers across industries connect and work alongside Samsara to build solutions that enhance the experience behind the wheel.
• Samsara Spark: Brings together operations leaders through multiple virtual sessions per month. Members network with peers tackling similar large-scale challenges and share ideas on how technology can best support them.
• Samsara User Groups: In-person events that enable customers to learn and be hands-on with the latest innovations. Sessions allow leaders to share strategies for overcoming operational obstacles and build industry connections within the region.
• Samsara Global Safety Summits: 19 in-person events across the U.S. and Canada that explore how AI detections and automation move the needle from reactive monitoring to a proactive safety culture.
• Samsara Beyond: The premier event for the world of physical operations. Taking place June 23–26, 2026, in Las Vegas, NV, with Go Beyond events—catered to international and public sector audiences—held throughout 2026.

To learn more about Samsara’s community programs, visit here.

About Samsara

Samsara (NYSE: IOT) is the pioneer of the Connected Operations® Platform, which is an open platform that connects the people, devices, and systems of some of the world’s most complex operations, allowing them to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world’s leading organizations across industries in transportation, construction, wholesale and retail trade, field services, logistics, manufacturing, utilities and energy, government, healthcare and education, food and beverage, and others. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.

Samsara is a registered trademark of Samsara Inc. All other brand names, product names or trademarks belong to their respective holders.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260324779192/en/

Stephanie Burke
Samsara
media@samsara.com

Source: Samsara