Brendan Gaul Named McCann's Global Chief Entertainment Officer
McCann, part of Interpublic Group (NYSE:IPG), has appointed Brendan Gaul as Global Chief Entertainment Officer, bringing TRAVERSE32, an original entertainment company, from IPG Mediabrands to McCann. Gaul, who will report to Global CEO Daryl Lee, returns to McCann where he started his career in 2002.
Gaul's appointment highlights McCann's strategic focus on brand storytelling through entertainment. His track record includes two Cannes Lions Grand Prix wins, including the recent "THE FINAL COPY OF ILON SPECHT" film. TRAVERSE32's portfolio features successful projects like "Dear Santa" for the US Postal Service and "5B" for J&J, which achieved a 100% Rotten Tomatoes score and is now part of MOMA's permanent collection.
McCann, parte di Interpublic Group (NYSE:IPG), ha nominato Brendan Gaul Global Chief Entertainment Officer, trasferendo TRAVERSE32, una casa di produzione originale, da IPG Mediabrands a McCann. Gaul, che riporterà al CEO globale Daryl Lee, ritorna a McCann, dove ha iniziato la sua carriera nel 2002.
La nomina di Gaul sottolinea l'orientamento strategico di McCann verso lo storytelling di marca attraverso l'intrattenimento. Il suo curriculum comprende due Grand Prix ai Cannes Lions, incluso l'ultimo film "THE FINAL COPY OF ILON SPECHT". Il portfolio di TRAVERSE32 include progetti di successo come "Dear Santa" per il Servizio Postale degli Stati Uniti e "5B" per J&J, che ha ottenuto il 100% su Rotten Tomatoes ed è ora parte della collezione permanente del MoMA.
McCann, parte de Interpublic Group (NYSE:IPG), ha nombrado a Brendan Gaul Global Chief Entertainment Officer, trasladando TRAVERSE32, una compañía de entretenimiento original, de IPG Mediabrands a McCann. Gaul, que reportará al CEO global Daryl Lee, regresa a McCann, donde inició su carrera en 2002.
El nombramiento de Gaul subraya el enfoque estratégico de McCann en la narración de marca mediante el entretenimiento. Su trayectoria incluye dos Grand Prix en Cannes Lions, entre ellos la reciente película "THE FINAL COPY OF ILON SPECHT". El portafolio de TRAVERSE32 abarca proyectos exitosos como "Dear Santa" para el Servicio Postal de EE. UU. y "5B" para J&J, que obtuvo un 100% en Rotten Tomatoes y ahora forma parte de la colección permanente del MoMA.
McCann은 Interpublic Group (NYSE:IPG)의 계열사로, Brendan Gaul을 글로벌 최고 엔터테인먼트 책임자(Global Chief Entertainment Officer)로 임명하고, IPG Mediabrands에서 운영하던 오리지널 엔터테인먼트 회사 TRAVERSE32를 McCann으로 이동시켰습니다. Gaul은 글로벌 CEO인 Daryl Lee에게 보고하며, 2002년에 경력을 시작한 McCann으로 복귀합니다.
Gaul의 임명은 엔터테인먼트를 통한 브랜드 스토리텔링에 대한 McCann의 전략적 집중을 보여줍니다. 그의 경력에는 최근 작품 "THE FINAL COPY OF ILON SPECHT"를 포함해 칸 라이언즈 그랑프리 2회 수상이 포함되어 있습니다. TRAVERSE32의 포트폴리오에는 미 우편국(US Postal Service)을 위한 "Dear Santa"와 J&J를 위한 "5B" 같은 성공적인 프로젝트가 있으며, "5B"는 로튼토마토에서 100% 평가를 받았고 현재 MoMA 상설 컬렉션에 포함되어 있습니다.
McCann, filiale de Interpublic Group (NYSE:IPG), a nommé Brendan Gaul Global Chief Entertainment Officer et a transféré TRAVERSE32, une société de divertissement originale, d'IPG Mediabrands à McCann. Gaul, qui rendra compte au CEO mondial Daryl Lee, revient chez McCann, où il a commencé sa carrière en 2002.
Cette nomination met en lumière l'orientation stratégique de McCann vers le storytelling de marque via le divertissement. Le parcours de Gaul comprend deux Grand Prix aux Cannes Lions, dont le récent film "THE FINAL COPY OF ILON SPECHT". Le portefeuille de TRAVERSE32 comprend des projets à succès tels que "Dear Santa" pour le Service postal des États-Unis et "5B" pour J&J, qui a obtenu 100 % sur Rotten Tomatoes et fait désormais partie de la collection permanente du MoMA.
McCann, Teil der Interpublic Group (NYSE:IPG), hat Brendan Gaul zum Global Chief Entertainment Officer ernannt und TRAVERSE32, ein Original-Entertainment-Unternehmen, von IPG Mediabrands zu McCann transferiert. Gaul, der an den Global-CEO Daryl Lee berichten wird, kehrt zu McCann zurück, wo er 2002 seine Karriere begann.
Gauls Ernennung unterstreicht McCanns strategischen Fokus auf Marken-Storytelling durch Entertainment. Zu seiner Bilanz gehören zwei Cannes Lions Grand Prix, darunter der jüngste Film "THE FINAL COPY OF ILON SPECHT". Das Portfolio von TRAVERSE32 umfasst erfolgreiche Projekte wie "Dear Santa" für den US Postal Service und "5B" für J&J, das 100 % bei Rotten Tomatoes erzielte und nun Teil der ständigen Sammlung des MoMA ist.
- Integration of TRAVERSE32 enhances McCann's entertainment and storytelling capabilities
- Proven track record with two Cannes Lions Grand Prix wins
- Strong portfolio of successful brand entertainment projects
- Strategic partnerships with major Hollywood players including Imagine Entertainment and CAA
- None.
Original Entertainment Company, Traverse32, moves to McCann from IPG Mediabrands
Gaul, who will continue to serve as Global President of TRAVERSE32, brings a proven history of developing entertainment properties. The recent Cannes Lions Grand Prix for Film win for "THE FINAL COPY OF ILON SPECHT," produced in partnership with McCann and BREAKWATER Studios, exemplifies this success. The film, which also garnered a Gold, Silver, and Bronze Lion, demonstrates the power of culturally resonant stories that brands can authentically tell. This marks the second Grand Prix for Gaul, highlighting his effectiveness in producing hits for brands.
"Brendan is truly a pioneer of brand entertainment," said Lee. "His arrival brings original content development into the heart of McCann and our global creative community. Brands often talk about making culture – with TRAVERSE32 that will actually be true."
Javier Campopiano, Global Chief Creative Officer of McCann, added, " At McCann we believe in finding truths and tell them with the highest level of storytelling. That is why this this is so exciting: Brendan and his team will be critical to help us to bring those truths to life in all the arenas of creativity that exist. And we can't wait to make more movies!"
Gaul's return to McCann marks a homecoming. Gaul started his career at McCann in 2002 as an art director. He left McCann in 2005 to build branded content units in J3, UM and IPG Mediabrands before launching TRAVERSE32 in 2020 as a pure original content company working with brands. Recent original properties have included Dear Santa, a film and then TV series for the US Postal Service, which won Best Documentary Premiere at The Heartland Film Festival and Best Feature Film at TribecaX and 5B, a documentary about the first AIDS ward in
Gaul has been working closely with McCann this past year, highlighted by his instrumental role in producing the Ilon Specht documentary for McCann and L'Oreal Paris.
"It feels great to be back," said Gaul. "McCann builds some of the most compelling brand platforms in the world, usually through iconic advertising and experiences. I'm excited to return to McCann and help our teams drive those platforms in new ways where entertainment becomes central to moving people towards the brands we work with."
Through these moves, McCann is taking a long tradition of working with
McCann recently enjoyed a highly successful
About McCann
McCann builds enduring brands and businesses that drive growth and leave a lasting impact on culture. Founded over 100 years ago and guided by the enduring brand platform, "Truth Well Told," McCann is the world's leading advertising agency network, generating some of the most creatively and commercially impactful advertising globally. McCann is the founding agency of McCann Worldgroup and part of the Interpublic Group of Companies (NYSE: IPG).
About TRAVERSE32
TRAVERSE32 is a
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SOURCE McCann Worldgroup
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