Moms of The Biggest Gamers Infiltrate Their Children's Livestreams to Surprise Them and Kickstart Conversations about Gut Health
The "Ready
With the help of Druide Gaming, the effort recruited the moms of influencers such as Forbes 30 Under 30 honoree Norbu (who has 30 million followers),
"Our product has been on the market for half a century and part of its success stems not only from its quality, but also because of the brand's innovation and scientific basis, which has supported and maintained its enduring relationship with society as an ally of healthcare. We are leveraging the virtual worlds to improve health and empower self-care for people today and for future generations." said Marília Zanoli, Marketing Director of
For a seamless integration and surprise, the mothers were trained across major gaming platforms including Minecraft, Fortnite, Complexo, Sims 4, Roblox and Zepeto. As one of the most important gaming markets in the world with nearly 90 million players,
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"This gaming and social activation is proof that healthcare marketing is a world full of exciting opportunities. With "Ready
About Sanofi
We are an innovative global healthcare company, driven by one purpose: we chase the miracles of science to improve people's lives. Our team, across some 100 countries, is dedicated to transforming the practice of medicine by working to turn the impossible into the possible. We provide potentially life-changing treatment options and life-saving vaccine protection to millions of people globally, while putting sustainability and social responsibility at the center of our ambitions.
About MRM
MRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity—all to the service of helping businesses grow meaningful relationships with people. MRM is part of McCann Worldgroup and the
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SOURCE MRM