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Sparkling Ice® Embarks on New Era of Campaign Excellence with Dynamic Creative & Media Buying Agencies

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Sparkling Ice announces collaboration with RTO+P and MRM Media, signaling a transformative chapter for the brand.
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  • Strategic partnership with industry powerhouses will bring a fresh look to Sparkling Ice brand
  • Partnership expected to capture and catapult the boundless potential of Sparkling Ice
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SEATTLE, Sept. 19, 2023 /PRNewswire/ -- Sparkling Ice®, the #1 bestselling sparkling water brand, is excited to announce its newest collaboration with two industry powerhouses, Red Tettemer O'Connell + Partners (RTO+P), a leading advertising agency and MRM Media, a full-service global media agency, signaling a transformative chapter in the brand's journey.

RTO+P will drive the creative campaign executions, crafting compelling narratives and visual content for the beverage brand. In concert, MRM Media will harness its deep understanding of consumer behavior and media trends to precisely identify the most relevant and effective media strategy for Sparkling Ice. This strategic partnership with two trailblazers in the advertising and marketing industry marks a decisive stride toward the company's evolutionary journey.

"We are thrilled to welcome RTO+P and MRM Media as our chosen agencies as we chart the path forward for Sparkling Ice," said Sarah Gustat, Executive Vice President of Marketing. "This strategic alliance signifies a pivotal moment for our brand, and we eagerly anticipate the innovative content and activations Sparkling Ice will introduce in the near future."

"In partnering with RTO+P and MRM, we will bring a fresh, new look to the Sparkling Ice brand. I'm confident this partnership will help capture and catapult the boundless potential of Sparkling Ice," said Ken Sylvia, Chief Executive Officer at Talking Rain Beverage Company. "We are committed to supporting and growing the #1 sparkling water in the US by creating meaningful connections with new and loyal consumers. This partnership will undoubtedly magnify our ongoing efforts."

RTO+P boasts a track record of delivering exceptional and impactful campaigns that have consistently resonated with consumers. Leveraging this expertise, Sparkling Ice is primed to harness the immense potential of engaging campaigns. In parallel, MRM Media's proficiency in data-driven strategies will furnish Sparkling Ice with invaluable insights. Through this unified collaboration of these two agencies, the Sparkling Ice brand is set to seamlessly transition into the forefront of innovation, solidifying its standing as the premier sparkling water brand.

"Sparkling Ice is a singular brand that combines tremendous success with the highest aspirations. They are bold thinkers and relentlessly hard-chargers, and we're stoked to help take them into bright new frontiers," said Steve Red, President & Co-CCO, RTO+P.

"Sparkling Ice is the defining brand in the ever-expanding sparking beverage market, and we are excited to build out a media approach that maintains and builds on its category-leading position," said Katerina Sudit, Global Chief Media Officer, MRM Media. "Our strategy is focused on finding the right times, places and contexts for the brand to show up authentically and organically. The team here is energized and excited to work in partnership with Red Tettemer O'Connell + Partners to cement this venerable brand into culture at this pivotal moment in its journey."

For more information on Sparkling Ice please visit www.sparklingice.com

About Sparkling Ice® Beverages
Sparkling Ice®, the #1 bestselling sparkling water brand, is made with sparkling water, real fruit flavor, vitamins and antioxidants. Full of flavor with zero sugar, Sparkling Ice and Sparkling Ice +Caffeine offer better-for-you beverage options with products available in retailers nationwide.

With a variety of fizzy, fruity flavors, the Sparkling Ice brand is on a mission to provide Flavor for All. In 2020, Sparkling Ice launched its "Cheers to Heroes" and "Cheers to You Town" programs, which honored everyday heroes and celebrated small towns across America through community-driven projects. The programs were successful and have since been expanded in 2023 with the launch of Sparkling Ice's new Corporate Social Responsibility initiative, Flavorful Giving, celebrating the individuals, locations, and communities that encourage consumers to live life to the fullest through flavorful experiences.

Sparkling Ice, the top-selling brand from Talking Rain Beverage Company, is committed to crafting products and embracing practices that build a better future for business, communities, and the planet.

About MRM Media
MRM Media is a full-service global media agency, driven by our philosophy that media sits at the intersection of culture, commerce and content. Purpose-built to bridge brand and demand, MRM Media focuses on driving media solutions that will positively drive perception and behavior change, all in service of helping businesses grow meaningful relationships with people. Powered by the Interpublic Group of Companies (NYSE: IPG), MRM Media offers industry-leading media pricing, an innovation pipeline powering digital transformation and, crucially, the most sophisticated data stack in the industry which enables the creation and execution of high-value audiences.

About Red Tettemer O'Connell + Partners
Red Tettemer O'Connell + Partners is a full-service creative agency that stops at nothing to make its clients unforgettable. They guide their clients with vibrant and insightful Brand Strategy and Comms Planning. And they make ideas come to life across every platform and through every discipline. Red Tettemer O'Connell + Partners has played in just about every category and currently partners with clients such as Dietz & Watson; E. & J. Gallo Winery; Insomnia Cookies; Nestle's Nesquik; MetLife Insurance; M&M Mars', Nature's Bakery; Reyka Vodka; Sheetz; Sling TV; and Stanley Black & Decker; For more information, please visit https://www.rtop.com/

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SOURCE Talking Rain Beverage Company

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interpublic is one of the world’s premier advertising and marketing services companies. our agency brands deliver custom marketing solutions to many of the world’s largest advertisers. we cover the spectrum of marketing disciplines and specialties, from public relations and consumer advertising, to mobile and search engine marketing. our client solutions vary from project-based activity involving one agency and its client to long-term, fully-integrated campaigns created by a group of our companies working together on behalf of a client. with offices in over 100 countries, we can operate in a single region or align work globally across all major world markets. interpublic employs approximately 48,700 marketing professionals. based in new york city, interpublic sets company-wide financial objectives and corporate strategy, directs collaborative inter-agency programs, establishes financial management and operational controls, guides personnel policy, conducts investor relations and in