iQIYI Announces Change in Executive Leadership

Rhea-AI Summary

iQIYI (Nasdaq: IQ) announced a key leadership change effective July 2, 2026. Ying Tian has been appointed Chief Financial Officer, while Ying Zeng steps down as Interim CFO and resumes her prior role as Senior Vice President of Finance.

Mr. Tian previously held senior finance positions at Baidu AI Cloud Group, Baidu Intelligent Driving Group and Huawei Technologies, and serves as a non-executive director of Kunlunxin Technology. He holds finance-related degrees from Wuhan University of Technology and a CMA credential.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Positive

• Appointment of experienced CFO Ying Tian effective July 2, 2026
• New CFO brings leadership roles at Baidu AI Cloud and Intelligent Driving
• Extensive prior finance and management experience at Huawei Technologies
• CFO holds master’s in project management and Certified Management Accountant credential

Negative

• None.

What This Means

The appointment of a new CFO with experience at Baidu and Huawei marks a notable governance developm...

Analysis

The appointment of a new CFO with experience at Baidu and Huawei marks a notable governance development. Recent news has drawn mixed market reactions, while elevated short interest remains a risk factor. Investors may watch how financial strategy and execution evolve under new leadership.

Key Figures

CFO start date: July 02, 2026 Baidu AI Cloud tenure: July 2023 to June 2026 Baidu Intelligent Driving tenure: October 2022 to July 2023 +2 more

5 metrics

CFO start date July 02, 2026 Appointment of Ying Tian as CFO effective date

Baidu AI Cloud tenure July 2023 to June 2026 CFO and head of finance role

Baidu Intelligent Driving tenure October 2022 to July 2023 CFO and head of finance role

Kunlunxin directorship period December 2025 to June 2026 Non-executive director and audit committee member

CMA credential year 2025 Certified Management Accountant obtained by Ying Tian

Historical Context

5 past events · Latest: May 27 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
May 27	AI platform update	Positive	-3.6%	AI platform Nadou Pro surpassed 10,000 creators and expanded globally.
May 18	1Q26 earnings report	Negative	-2.6%	Revenue declined 13% year over year with a swing to net loss.
Apr 29	Content launch	Positive	+4.5%	Launch of global variety show 'Voices of Youth' featuring 25 artists.
Apr 24	AI expo showcase	Neutral	-2.5%	Participation in LVL UP EXPO with AI Theater and immersive experiences.
Apr 23	Earnings date notice	Neutral	-4.0%	Announcement of date and time for first quarter 2026 earnings release.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent news has often met with selling pressure, including negative reactions to both AI initiatives and earnings updates.

Regulatory & Risk Context

Short Interest: 12.62%

Short Interest

12.62% of float

0% 15% 30%+

moderate as of 2026-06-15 Days to cover: 13.36

Short interest is at an elevated level, suggesting scope for sharper moves if sentiment shifts or liquidity tightens.

Key Terms

chief financial officer, senior vice president of finance, non-executive director, audit committee, +1 more

5 terms

chief financial officer financial

"announced the appointment of Mr. Ying Tian as Chief Financial Officer of the Company"

A Chief Financial Officer (CFO) is the person in charge of a company's money and financial planning. They decide how to spend, save, and invest funds to help the company grow and stay stable. Their role is important because good financial decisions keep the company healthy and successful.

senior vice president of finance financial

"step down from her position as Interim Chief Financial Officer and resume the role of Senior Vice President of Finance"

A senior vice president of finance is a high-level executive responsible for overseeing a company's financial health, including budgeting, financial planning, and reporting. Think of this role as the company's financial captain, guiding decisions to ensure stability and growth. Investors pay attention because this person’s work directly affects the company's profitability and long-term success.

non-executive director regulatory

"Mr. Tian served as a non-executive director and a member of the audit committee"

A non-executive director is a member of a company’s board who does not work for the company day-to-day but provides independent oversight, strategic guidance and checks on management. For investors, they matter because they act like an impartial referee or outside advisor, helping ensure decisions protect shareholder interests, reduce risks of poor governance, and add credibility to financial reporting and long-term strategy.

audit committee regulatory

"served as a non-executive director and a member of the audit committee of Kunlunxin"

A company's audit committee is a small group of board members who act like independent inspectors for the firm's finances, overseeing how financial reports are prepared, monitoring internal controls, and managing the relationship with external auditors. Investors care because a strong audit committee reduces the risk of accounting errors, fraud, or misleading statements, making financial statements more trustworthy and helping protect shareholder value.

certified management accountant (cma) financial

"He obtained the Certified Management Accountant (CMA) credential in 2025"

A certified management accountant (CMA) is a professional credential for accountants who specialize in a company’s internal finance functions—budgeting, cost control, performance measurement and strategic planning—after passing exams and meeting experience requirements. Investors care because a CMA on a company’s finance team signals disciplined financial management and clearer forecasting, similar to having a certified navigator guiding a ship: it reduces uncertainty about how well the company allocates resources and manages profit drivers.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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BEIJING, July 02, 2026 (GLOBE NEWSWIRE) -- iQIYI, Inc. (Nasdaq: IQ) (“iQIYI” or the “Company”), a leading provider of online entertainment video services in China, today announced the appointment of Mr. Ying Tian as Chief Financial Officer of the Company, effective today. Concurrently, Ms. Ying Zeng will step down from her position as Interim Chief Financial Officer and resume the role of Senior Vice President of Finance.

“We are pleased to have Mr. Ying Tian join our management team. He brings solid track record in driving business ​performance​ and ​operational excellence. We look forward to working with him and are confident that his expertise will contribute to iQIYI’s next phase of growth. We would also like to thank Ms. Ying Zeng for her dedicated contributions,” said Dr. Yu Gong, Director and Chief Executive Officer of the Company.

Prior to joining iQIYI, Mr. Ying Tian served as the chief financial officer and head of finance of Baidu AI Cloud Group from July 2023 to June 2026 and the chief financial officer and head of finance of Baidu Intelligent Driving Group from October 2022 to July 2023. Prior to that, Mr. Tian served at Huawei Technologies in a number of finance and business management roles, including chief financial officer of Huawei Enterprise Business Group China, regional chief financial officer and finance expert in Shanghai, and delivery, service and regional management roles in Huawei Latin America. From December 2025 to June 2026, Mr. Tian served as a non-executive director and a member of the audit committee of Kunlunxin Technology Co., Ltd. Mr. Tian received a master’s degree in project management and a bachelor’s degree in structural engineering from the Wuhan University of Technology. He obtained the Certified Management Accountant (CMA) credential in 2025.

About iQIYI, Inc.

iQIYI, Inc. is a leading provider of online entertainment video services in China. It combines creative talent with technology to foster an environment for continuous innovation and the production of blockbuster content. It produces, aggregates and distributes a wide variety of professionally produced content, as well as a broad spectrum of other video content in a variety of formats. iQIYI distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. Over time, iQIYI has built a massive user base and developed a diversified monetization model including membership services, online advertising services, content distribution, online games, talent agency, experience business, etc.

For more information, please contact:

Investor Relations
iQIYI, Inc.
ir@qiyi.com

FAQ

What executive leadership change did iQIYI (NASDAQ: IQ) announce on July 2, 2026?

iQIYI appointed Ying Tian as Chief Financial Officer, effective July 2, 2026. According to iQIYI, former Interim CFO Ying Zeng will step down from that role and resume her position as Senior Vice President of Finance.

Who is Ying Tian, the new CFO of iQIYI (IQ), and what is his background?

Ying Tian is iQIYI’s newly appointed Chief Financial Officer. According to iQIYI, he previously served as CFO and head of finance at Baidu AI Cloud Group and Baidu Intelligent Driving Group, and held multiple finance and management roles at Huawei Technologies and Kunlunxin Technology.

What role will former Interim CFO Ying Zeng hold at iQIYI (IQ) after the July 2026 transition?

After the transition, Ying Zeng will resume her role as Senior Vice President of Finance. According to iQIYI, she is stepping down from the Interim Chief Financial Officer position as Ying Tian formally assumes the CFO role effective July 2, 2026.

What prior positions did iQIYI’s new CFO Ying Tian hold before joining IQ?

Before joining iQIYI, Ying Tian led finance at Baidu AI Cloud Group from July 2023 to June 2026. According to iQIYI, he also served as CFO of Baidu Intelligent Driving Group and held senior finance and management roles at Huawei Technologies and Kunlunxin Technology.

What are the educational qualifications of iQIYI (IQ) Chief Financial Officer Ying Tian?

Ying Tian holds a master’s degree in project management and a bachelor’s degree in structural engineering from Wuhan University of Technology. According to iQIYI, he also obtained the Certified Management Accountant (CMA) credential in 2025, supporting his senior finance responsibilities.