iQIYI Returns to LVL UP EXPO 2026 in Las Vegas with Blacklyte, Debuting Peter Pau AI Theater and Immersive AI Experiences

Rhea-AI Summary

iQIYI (NASDAQ: IQ) returns to LVL UP EXPO 2026 in Las Vegas April 24–26, partnering with Blacklyte to showcase AI-driven storytelling and immersive experiences at Booth 317.

The Peter Pau × iQIYI AI Theater debuts three AI-assisted short films, plus VIP giveaways, merch, and a photo booth.

News Market Reaction – IQ

-2.50%

-2.50% Session close to close

In the Apr 24 session, IQ declined 2.50%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights iQIYI’s push into AI-driven storytelling and immersive experiences, lev...

Analysis

This announcement highlights iQIYI’s push into AI-driven storytelling and immersive experiences, leveraging a base of over 100 million international users and a 400+-title 2026 lineup. The AI Theater at LVL UP EXPO extends earlier AI initiatives into physical events, reinforcing its technology and content strategy. Investors may track how such activations translate into user engagement, international growth, and the performance of new flagship titles over time.

Key Figures

International users: over 100 million Territories served: 190+ territories Interface languages: 13 languages +3 more

6 metrics

International users over 100 million iQIYI International user base across 190+ territories

Territories served 190+ territories iQIYI International footprint

Interface languages 13 languages User interface and subtitles coverage

2026 original titles over 400 titles 2026 original content lineup

Event dates April 24–26, 2026 LVL UP EXPO 2026 at Las Vegas Convention Center

Booth number Booth 317 Blacklyte booth co-presented with iQIYI

Previous AI Reports

2 past events · Latest: Jun 27 (Positive)

Same Type Pattern 2 events

Date	Event	Sentiment	24h Move	Catalyst
Jun 27	AI strategy showcase	Positive	-0.6%	Showcased AI-powered production growth and global expansion at Shanghai TV Festival.
Jul 11	AI product launch	Positive	+4.1%	Launched AI chatbots for show characters to enhance interactive viewing experience.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

AI-related announcements have produced mixed, generally modest stock reactions, with one small gain and one small decline.

Recent Company History

Recent AI-focused updates show iQIYI emphasizing technology-driven content and global reach. In July 2024, it launched AI chatbots for popular show characters to deepen interaction, which saw a +4.08% next-day move. In June 2025, it highlighted AI-powered production growth and international expansion at the Shanghai TV Festival, with a modest -0.56% reaction. Today’s LVL UP EXPO AI Theater announcement fits this ongoing strategy of embedding AI into content creation and user engagement.

Key Terms

ai-powered storytelling, ai theater, immersive ecosystem

3 terms

ai-powered storytelling technical

"iQIYI International showcases AI-powered storytelling, Chinese anime, and VIP giveaways"

AI-powered storytelling uses artificial intelligence to draft, tailor and deliver company narratives—such as marketing copy, investor updates or product explanations—by analyzing data and audience signals to shape clear, persuasive messages. For investors, it matters because these automated narratives can change how quickly and convincingly information reaches the market, affecting perceptions of value, competitive positioning, communication costs and the risk of misleading or inconsistent disclosures; think of it as a fast, high-volume speechwriter that can boost reach but requires oversight.

ai theater technical

"iQIYI debuts the Peter Pau × iQIYI AI Theater, celebrating the Oscar-winning cinematographer"

AI theater describes the practice of promoting, labeling or showcasing products, services or corporate plans as powered by artificial intelligence primarily for marketing or appearances, while offering little real technological improvement or economic benefit. For investors, it matters because hype can inflate expectations and valuations; like stage props that look impressive but don’t function, AI theater can mask weak fundamentals and increase the risk of poor returns when promises fail to deliver.

immersive ecosystem technical

"in partnership with premium Canadian immersive ecosystem brand, Blacklyte"

An immersive ecosystem is a connected set of products, services and content—often using virtual or augmented reality, interactive apps, devices and online communities—that work together to create a rich, hands-on experience for users. For investors it matters because these ecosystems can drive higher engagement, recurring revenue and customer loyalty in the same way a shopping mall with stores, food and events keeps people coming back, so they influence growth potential and competitive advantage.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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LAS VEGAS, April 24, 2026 /PRNewswire/ -- iQIYI International showcases AI-powered storytelling, Chinese anime, and VIP giveaways at the Las Vegas Convention Center on April 24–26, 2026, in partnership with premium Canadian immersive ecosystem brand, Blacklyte.

Founded in 2010, iQIYI (NASDAQ: IQ) is one of Asia's largest online entertainment platforms, and iQIYI International, launched in 2019, now serves over 100 million users across 190+ territories with a user interface and subtitles in 13 languages.

Experience the Future of AI Storytelling

At this year's LVL UP EXPO, iQIYI debuts the Peter Pau × iQIYI AI Theater, celebrating the Oscar-winning cinematographer of Crouching Tiger, Hidden Dragon.  Attendees will experience three AI-generated short films that demonstrate real-world applications of AI-driven storytelling and were completed with the assistance of iQIYI's proprietary AI technology and under the guidance of human creators and artists.

• Day 1 - Celestial Quest: The first work from the AI Theater delivers sci-fi action as survivors fight back.

• Day 2 - Shrouded Hamet: A mysterious sound-transmitting stone binds the fates of two young girls.

• Day 3 - A tale of the snake-catcher: A decree to hunt snakes forces a human to transform into a giant serpent.

"We are thrilled to return to LVL UP EXPO for our second consecutive year," said Mr. Leo Geng, Senior Vice President of iQIYI. "Our AI Theater offers a new way to experience storytelling, and thanks to our amazing partner Blacklyte, we can offer an immersive experience unlike anywhere else at the expo."

Global Success & 2026 Lineup

Following the global success of iQIYI's original Pursuit of Jade, iQIYI continues to demonstrate its ability to deliver high-performing content in international markets. iQIYI's 2026 original lineup features over 400 new titles, strengthening its content pipeline and long-term content supply. Highlights include fantasy romance Fate Chooses You starring Ren Jialun, and the highly anticipated romance drama Overdo starring Zhang Linghe and Wang Churan.

Visit the Blacklyte Booth co-presented with iQIYI for immersive AI Theater, VIP giveaways, free merch, and a photo booth.

Event Details: April 24–26, Las Vegas Convention Center, South Hall. Booth 317

Badges at https://lvlupexpo.com/ 

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SOURCE iQIYI

FAQ

When and where will iQIYI (IQ) appear at LVL UP EXPO 2026?

iQIYI will appear April 24–26, 2026 at the Las Vegas Convention Center, South Hall, Booth 317. According to iQIYI, the company will present immersive AI storytelling and attendee activations throughout the three-day event.

What is the Peter Pau × iQIYI AI Theater debuting at LVL UP EXPO 2026?

The AI Theater debuts three AI-assisted short films created with iQIYI's proprietary technology and human creators. According to iQIYI, each day features a different title demonstrating real-world AI storytelling applications and cinematic collaboration.

What visitor experiences will iQIYI and Blacklyte offer at Booth 317?

Attendees can view immersive AI Theater screenings, claim VIP giveaways, collect free merch, and use a photo booth. According to iQIYI, the Blacklyte co-presented booth focuses on interactive, experiential demos tied to iQIYI's international content.

How does iQIYI describe its international reach and 2026 content lineup?

iQIYI says it serves over 100 million users across 190+ territories with 13-language UI and subtitles. According to iQIYI, its 2026 original lineup includes over 400 new titles, highlighting shows like Fate Chooses You and Overdo.

How can I get a badge or more information to attend iQIYI events at LVL UP EXPO 2026?

Badges and event details are available via the LVL UP EXPO website; check the expo badge page for passes. According to iQIYI, attendees should secure expo credentials in advance to access screenings and Booth 317 activations.