iQIYI at the Shanghai TV Festival: Shaping the future of content with premium storytelling, AI, and global expansion
iQIYI (NASDAQ:IQ), China's leading online entertainment platform, showcased its strategic initiatives at the 30th Shanghai TV Festival. The company highlighted three key focus areas: its "long + short" content strategy, with over 15,000 micro dramas in its library, AI-powered production showing 125% YoY growth in virtual production projects, and global expansion through localized strategies.
The company received 29 nominations across 13 titles at the Magnolia Awards. iQIYI's content development is guided by a three-part framework balancing artistic merit, social value, and commercial appeal. The platform has established branches in multiple regions including Singapore, Thailand, Malaysia, Indonesia, North America, and MENA to accelerate its international growth.
iQIYI (NASDAQ:IQ), la principale piattaforma di intrattenimento online in Cina, ha presentato le sue iniziative strategiche al 30° Festival della TV di Shanghai. L'azienda ha messo in evidenza tre aree chiave: la sua strategia di contenuti “lungo + corto”, con oltre 15.000 micro-drammi nel suo catalogo, la produzione supportata dall'IA che ha registrato una crescita del 125% anno su anno nei progetti di produzione virtuale, e l'espansione globale attraverso strategie di localizzazione.
La società ha ricevuto 29 nomination distribuite su 13 titoli ai Magnolia Awards. Lo sviluppo dei contenuti di iQIYI si basa su un quadro tripartito che bilancia valore artistico, rilevanza sociale e attrattiva commerciale. La piattaforma ha aperto sedi in diverse regioni, tra cui Singapore, Thailandia, Malesia, Indonesia, Nord America e MENA, per accelerare la sua crescita internazionale.
iQIYI (NASDAQ:IQ), la principal plataforma de entretenimiento en línea de China, presentó sus iniciativas estratégicas en el 30º Festival de Televisión de Shanghái. La empresa destacó tres áreas clave: su estrategia de contenido “largo + corto”, con más de 15,000 microdramas en su biblioteca, la producción impulsada por IA que mostró un crecimiento interanual del 125% en proyectos de producción virtual, y la expansión global mediante estrategias de localización.
La compañía recibió 29 nominaciones en 13 títulos en los Magnolia Awards. El desarrollo de contenido de iQIYI se guía por un marco de tres partes que equilibra mérito artístico, valor social y atractivo comercial. La plataforma ha establecido sucursales en varias regiones, incluyendo Singapur, Tailandia, Malasia, Indonesia, Norteamérica y MENA, para acelerar su crecimiento internacional.
iQIYI (NASDAQ:IQ), 중국을 대표하는 온라인 엔터테인먼트 플랫폼이 제30회 상하이 TV 페스티벌에서 전략적 이니셔티브를 선보였습니다. 회사는 세 가지 핵심 분야를 강조했는데, “장편 + 단편” 콘텐츠 전략으로 15,000개 이상의 마이크로 드라마를 보유하고 있으며, AI 기반 제작은 가상 제작 프로젝트에서 전년 대비 125% 성장했으며, 현지화 전략을 통한 글로벌 확장을 추진하고 있습니다.
회사는 매그놀리아 어워드에서 13개 작품으로 29개 후보에 올랐습니다. iQIYI의 콘텐츠 개발은 예술적 가치, 사회적 가치, 상업적 매력을 균형 있게 고려하는 3단계 프레임워크에 따라 진행됩니다. 플랫폼은 싱가포르, 태국, 말레이시아, 인도네시아, 북미, MENA 등 여러 지역에 지사를 설립하여 국제 성장을 가속화하고 있습니다.
iQIYI (NASDAQ:IQ), la principale plateforme de divertissement en ligne de Chine, a présenté ses initiatives stratégiques lors du 30e Festival de la Télévision de Shanghai. L'entreprise a mis en avant trois axes clés : sa stratégie de contenus « long + court » avec plus de 15 000 micro-dramas dans sa bibliothèque, la production assistée par IA affichant une croissance annuelle de 125 % dans les projets de production virtuelle, et l'expansion mondiale via des stratégies de localisation.
L'entreprise a reçu 29 nominations réparties sur 13 titres aux Magnolia Awards. Le développement des contenus chez iQIYI est guidé par un cadre en trois volets équilibrant mérite artistique, valeur sociale et attrait commercial. La plateforme a établi des filiales dans plusieurs régions, dont Singapour, Thaïlande, Malaisie, Indonésie, Amérique du Nord et MENA, pour accélérer sa croissance internationale.
iQIYI (NASDAQ:IQ), Chinas führende Online-Unterhaltungsplattform, präsentierte auf dem 30. Shanghai TV Festival seine strategischen Initiativen. Das Unternehmen hob drei zentrale Schwerpunkte hervor: seine „Lang + Kurz“ Content-Strategie mit über 15.000 Mikrodrachen in der Bibliothek, die KI-gestützte Produktion mit einem jährlichen Wachstum von 125 % bei virtuellen Produktionsprojekten und die globale Expansion durch lokalisierte Strategien.
Das Unternehmen erhielt 29 Nominierungen für 13 Titel bei den Magnolia Awards. Die Inhaltsentwicklung von iQIYI basiert auf einem dreiteiligen Rahmen, der künstlerischen Wert, gesellschaftlichen Nutzen und kommerzielle Attraktivität ausbalanciert. Die Plattform hat Niederlassungen in mehreren Regionen wie Singapur, Thailand, Malaysia, Indonesien, Nordamerika und MENA gegründet, um ihr internationales Wachstum zu beschleunigen.
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Meeting audience preference with "long + short" content strategy
As the content landscape undergoes rapid transformation, Xiao CHEN, Senior Vice President of iQIYI, emphasized the importance of responding to shifting consumer preferences during one of the forums. He outlined the platform's three-part evaluation framework that guides premium content development: the balance of artistic merit, social value, and commercial appeal; the potential for long-term value and franchising; and the ability to generate strong cross-industry resonance.
Building on this, Chen also highlighted iQIYI's integrated "long + short" content strategy, an approach designed to meet the growing demand for both emotionally rich long-form dramas and fast-paced micro dramas. This strategy reflects iQIYI's ongoing commitment to delivering diverse, high-quality storytelling.
Echoing this vision, Chenyang SUN, General Manager of iQIYI's Micro Drama Center, shared that the platform's micro drama library has now surpassed 15,000 titles. With a focus on quality, youth appeal, and innovation, iQIYI has launched initiatives such as the "Thousand Micro Dramas Initiative" and established in-house studios to further enhance its competitive edge in short-form content.
Enhancing production efficiency through AI-driven innovation
Speaking at a forum on AI-powered production, Liang ZHU, Vice President of iQIYI and Head of the Intelligent Production Department, shared how AI is now fully embedded across the entire content lifecycle, from production to distribution, and is enhancing both creative output and operational efficiency. In the first half of 2025, the number of projects leveraging iQIYI's proprietary virtual production technology increased by
Scaling global reach with localized strategies
As Chinese content continues to gain momentum overseas, Qi WANG, Head of Content Business at iQIYI International, highlighted the company's evolving global strategy. "High-quality content is the foundation," she noted. "While successful expansion depends on deep localization, including understanding audience preferences in each market to shape content positioning, user experience, and marketing approaches."
With branches now established in
CONTACT: iQIYI Press, press@qiyi.com
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