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iQIYI Gains Attention with Theatrical Releases and Socially Impactful Storytelling

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iQIYI (IQ) gains attention with successful theatrical releases and socially impactful storytelling
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BEIJING, Dec. 22, 2023 /PRNewswire/ -- iQIYI, an innovative market-leading online entertainment service in China, has gained significant attention and acclaim for its recent theatrical releases in China and overseas. These include crime films such as The Invisible Guest and Wolf Hiding, as well as the socially focused Trending Topic.

The Invisible Guest, presented by iQIYI PICTURES, has achieved 100 million RMB (approximately 14 million USD) box office gross in just four days, swiftly capturing moviegoers' attention following its highly anticipated release. Directed by Zhuo CHEN and featuring a compelling cast including Greg HSU and Ning CHANG, the film grossed around 19 million RMB (approximately 2.6 million USD) on its opening day, consistently leading the charts in daily gross and market share for four consecutive days. Greg's performance as the villain marks a significant shift from his previous roles, immersing audiences into a narrative that delves into societal divide and emotional depth, offering a thrilling cinematic experience.

A still of “The Invisible Guest”

As part of IQIYI's end-of-year film lineup and another 100-million-RMB film, Wolf Hiding stands out as a gripping crime film, marking the highly anticipated directorial debut of actor Marc MA. Starring the renowned actor Nick CHEUNG, a Best Actor winner at multiple prestigious awards including the Hong Kong Film Awards, alongside highly acclaimed stars Ethan JUAN and Talu WANG, the film delves into the dark underworld of organized crime. At the recent 36th Golden Rooster Awards, director Ma emphasized the film's unique style in the crime action genre, delivering adrenaline-fueled action and evoking intense emotions.

"Wolf Hiding" Film Poster

Furthermore, iQIYI's commitment and dedication to creating a positive societal impact through its content offering is highlighted in its recent theatrical release, Trending Topic. Directed by Yukun XIN and starring Dongyu ZHOU, the Best Actress winner at multiple awards, including Hong Kong Film Awards and Asian Film Awards, the film has ignited widespread dialogue surrounding the pressing issue of cyberbullying and the pervasive toxicity within the darker corners of the digital age. With its overseas release, Trending Topic, acclaimed for its engaging storyline and powerful acting, challenges viewers to confront the harsh realities of cyberbullying.

A still of "Trending Topic"

Looking ahead, iQIYI has an exciting lineup of upcoming films, including the action comedy Rob & Roll, starring three of China's finest actors and Best Actor winners at global film awards: Aaron KWOK and Ka Tung LAM, who are the best actors of the Hong Kong Film Awards, and Richie JEN, who is the best actor of the Bucheon International Fantastic Film Festival. The film sets to premiere on January 19, 2024.

"Rob & Roll" Film Poster

CONTACT: iQIYI Press, press@qiyi.com 

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SOURCE iQIYI

iQIYI has gained attention for recent theatrical releases such as The Invisible Guest, Wolf Hiding, and Trending Topic.

The Invisible Guest achieved 100 million RMB (approximately 14 million USD) box office gross in just four days.

The Invisible Guest was directed by Zhuo CHEN and featured a cast including Greg HSU and Ning CHANG.

iQIYI's upcoming film lineup includes the action comedy Rob & Roll, starring Aaron KWOK, Ka Tung LAM, and Richie JEN, set to premiere on January 19, 2024.

You can contact iQIYI Press at press@qiyi.com.
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公司介绍 爱奇艺,中国视频行业领先者。2010年4月22日正式上线,秉承“悦享品质”的品牌口号,积极推动产品、技术、内容、营销等全方位创新,为用户提供丰富、高清、流畅的专业视频体验,致力于让人们平等、便捷地获得更多、更好的视频。目前,爱奇艺已成功构建了包含电商、游戏、电影票等业务在内、连接人与服务的视频商业生态,引领视频网站商业模式的多元化发展。 爱奇艺品质、青春、时尚的品牌调性深入人心,网罗了中国最广大的年轻用户群体。爱奇艺打造涵盖电影、电视剧、综艺、动漫在内的十余种类型的中国最大正版视频内容库,并通过“爱奇艺出品”战略的持续推动,让“纯网内容”进入真正意义上的全类别、高品质时代。同时,作为中国付费用户规模最大的视频网站,爱奇艺倡导“轻奢新主义”的vip会员理念,主张人们对高品质生活细节的追求,坚持为广大vip会员提供专属的海量精品内容,极致的视听体验,以及独有的线下会员服务。 2014年,爱奇艺在全球范围内率先建立起首个基于搜索和视频数据理解人类行为的视频大脑——爱奇艺大脑,用大数据指导内容的制作、生产、运营、消费。并通过强大的云计算能力,以及领先行业的带宽储备,和全球最庞大的视频分发网络,为用户提供更好的视频服务。在技术与内容双核驱动的新体验营销时代,爱奇艺创造性地提出了“ijoy悦享营销”客户服务价值观和方法论。通过多屏触点、创意内容、技术优化、互动参与、实现购买等路径全面提升roi,让客户享受到创新营销带来的成功与快乐。 未来,爱奇艺将在多元化的内容储备、个性化的产品体验、定制化营销服务领域继续发力,引领视频体验革命。不断提升连接人与服务的能力,更好的改变人们的生活。 品牌口号 悦享品质 品牌关键词 品质 青春 时尚 vip会员理念 轻奢新主义——2015年6月16日 在“付费的力量”爱奇艺vip会员战略发布会上,爱奇艺“轻奢新主义”会员品牌口号正式发布。“轻奢新主义”是爱奇艺“悦享品质”品牌口号的延展。 我们推崇精致而实用的生活态度,倡导格调与乐趣的双重质感。轻奢“与财富多寡、地位高低”无关,代表着对高品质生活细节的追求。 企业愿景 让人们平等便捷地获得更多、更好的视频 企业文化 简单想 简单做 recent updates: http://www.iqiyi.com/common/news.html