iQIYI pioneers digital asset commercialization, leading the charge in scalable virtual production
- Development of a substantial Digital Asset Library with over 10,000 digital assets
- Strategic partnership with CGModel.com for asset commercialization
- Successful implementation in productions, reducing production cycles
- Expansion into Apple Vision Pro platform, showing technological advancement
- Potential for new revenue stream through asset licensing
- None.
Insights
iQIYI's digital asset commercialization creates new revenue streams while positioning it as a leader in virtual production technology.
iQIYI's partnership with CGModel.com to license its premium 3D digital assets marks a significant business expansion beyond its core streaming operations. By commercializing its proprietary digital asset library—which contains over 10,000 assets—iQIYI is pioneering a new revenue model in China's entertainment industry while simultaneously reducing production costs for content creators.
The initial release featuring Tang Dynasty architectural models demonstrates the company's strategic focus on high-fidelity, historically accurate digital assets that have cross-industry applications spanning film, television, gaming, and virtual/augmented reality. This cross-platform utility significantly enhances the commercial value of these assets.
This initiative showcases iQIYI's technological leadership in virtual production—an increasingly critical area as content creation demands grow across multiple platforms. By establishing standardized processes for asset reuse, iQIYI is addressing a critical efficiency gap in production workflows. Their investment in both traditional 3D modeling and cutting-edge AI and 3D-scanning technologies positions them at the forefront of digital content creation infrastructure.
The practical application of these assets in iQIYI's own productions like "Southern Anecdote" and the adaptation of "Fangs of Fortune" content for Apple Vision Pro demonstrates their versatility and commercial viability. This dual-use approach—leveraging assets internally while generating revenue through external licensing—creates a virtuous cycle that should drive further investment in asset development while creating a potentially significant new income stream.
"By opening access to iQIYI's proprietary digital assets, we aim to foster deeper collaboration with professionals across the content industry," said Yuning LIU, Vice President of iQIYI and General Manager of the Production Management Center. "Looking ahead, we will continue to enhance the operations of the iQIYI Digital Asset Library to meet the growing demand for cross-scenario asset reuse, delivering a continuous stream of high-quality resources that drive greater efficiency and innovation in content production."
One of the inaugural digital asset packs — "Tang Dynasty Architecture -
These assets cover a wide array of architectural styles such as pavilions, terraces, and towers, and are optimized to fulfill the needs of a diverse range of content production scenarios, including in film, television, gaming, virtual production, and virtual reality. iQIYI plans to release additional premium digital assets in the coming months.
Widespread adoption of virtual production technologies and increasing demand for cross-scenario content creation across gaming, VR/AR, and other applications have stimulated a sharp rise in the market for high-fidelity, photorealistic digital assets. Reusable, high-quality assets that require no additional design or development can significantly reduce workloads across both pre- and post-production workflows. As the pioneering Chinese content platform in this space, iQIYI has led the charge in investing in, implementing, and scaling virtual production, successfully establishing processes for reusing digital assets across multiple commercial scenarios — reducing costs and improving overall production efficiency.
The company has built a Digital Asset Library — a service platform that not only curates premium assets created through traditional 3D techniques but also integrates cutting-edge technologies like AI and 3D-scanning to expand asset development. The library now houses over 10,000 digital assets.
As iQIYI now shares these assets with the industry, the company has already demonstrated their effectiveness in its own acclaimed productions. Several iQIYI original productions, including upcoming adaptation "Southern Anecdote," have already leveraged the Digital Asset Library at scale, significantly shortening production cycles. Moreover, the standout "observatory" setting from iQIYI's popular "Love On Theater" drama "Fangs of Fortune" has been transformed into an immersive viewing experience for Apple Vision Pro.
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SOURCE iQIYI
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