iRobot Introduces Roomba® Max 705 Vac Robot + AutoEmpty™ Dock

Rhea-AI Summary

iRobot (NASDAQ: IRBT) has launched its new Roomba® Max 705 Vac Robot + AutoEmpty™ Dock in North America and select European markets. The advanced robot vacuum features 180x more power-lifting suction compared to Roomba® 600 series and offers up to 75 days of hands-free cleaning.

Key features include Dual-Rubber Brushes, PrecisionVision™ AI, ClearView™ Pro LiDAR technology, and an AutoEmpty™ Dock. The device is compatible with voice assistants and will be Matter-certified for Apple Home™ app later this year.

The product is priced at $899.99 in North America and €699 in Europe, available on iRobot.com and select retailers starting May 11, 2025.

Positive

• Launch of premium product with significant technological improvements
• Expansion into North American and European markets
• High-end pricing strategy indicates strong margin potential

Negative

• High price point ($899.99) may limit market penetration
• Delayed Matter certification could impact smart home integration adoption

Insights

Consumer Technology Analyst

iRobot launches premium Roomba with advanced features, extending product line with high-end solutions.

iRobot's new Roomba® Max 705 Vac represents a significant technological step forward in the competitive robot vacuum market. With 180x more suction power compared to the 600 series models and an AutoEmpty™ Dock capable of holding up to 75 days of debris, this product clearly targets the premium segment with its $899.99 price point.

The technical specifications reveal meaningful advancements in core cleaning capabilities. The combination of PrecisionVision™ AI and ClearView™ Pro LiDAR navigation addresses common pain points in robot vacuums—particularly obstacle avoidance and efficient room coverage. The anti-tangle Dual Multi-Surface Rubber Brushes specifically target pet hair challenges, indicating iRobot's focus on the lucrative pet-owner market segment.

Smart home integration continues to be a priority, with support for multiple voice assistants and the upcoming Matter certification. This interoperability reduces friction for consumers already invested in smart home ecosystems and keeps iRobot competitive with other premium vacuum manufacturers.

The May 11th availability date across North America and select European markets suggests a coordinated global product rollout strategy. This dual-continent launch maximizes initial market reach while the premium positioning aligns with industry trends toward feature-rich, higher-margin products in the home robotics space.

Financial Analyst

iRobot's premium-priced Roomba launch maintains product innovation momentum but represents routine business activity for the company.

iRobot's introduction of the Roomba® Max 705 Vac at $899.99 in North America and €699 in Europe positions this offering firmly in the premium segment of the robot vacuum market. This price point suggests a focus on margin preservation rather than volume-driven growth in an increasingly crowded marketplace.

The timing of this release is notable as CEO Gary Cohen emphasizes "reinforcing our place in innovative floor cleaning technology," signaling the company's continued commitment to product innovation despite market challenges. The product joins what the company describes as a "recently introduced suite of new Roomba robots," indicating an ongoing product refresh cycle.

The simultaneous launch across two major markets demonstrates operational readiness to support a coordinated global release. The inclusion of proprietary technologies like PrecisionVision™ AI and ClearView™ Pro LiDAR potentially strengthens iRobot's intellectual property position in the competitive robot vacuum segment.

By emphasizing features for "busy, pet-loving homes" and "hands-free cleaning," iRobot is targeting convenience-oriented consumers who may be less price-sensitive. While this product launch maintains the company's innovation momentum, it represents a routine business activity without clear indication of exceptional financial impact based on the information provided.

Roomba^® Max 705 Vac Provides 180x more suction power and 75 days of hands-free cleaning

BEDFORD, Mass., April 23, 2025 /PRNewswire/ -- iRobot Corp. (NASDAQ: IRBT), a leader in consumer robots, today announced the availability of the Roomba® Max 705 Vac Robot + AutoEmpty™ Dock in North America and select European markets. Engineered to keep busy, pet-loving homes spotless, the new Roomba^® Max 705 Vac offers our highest level of vacuuming and cleaning with 180x more power-lifting suction¹, Dual-Rubber Brushes, and a self-emptying dock. Combined with a modern design featuring beautiful finishes and textures, this sleek looking robot and dock will blend seamlessly with virtually everyone's home decorating style.

"The debut of the Roomba^® Max 705 Vac marks a significant milestone in reinforcing our place in innovative floor cleaning technology," said Gary Cohen, iRobot CEO. "By combining cutting-edge innovation with our Company's legacy, the Roomba^® Max 705 Vac is a reflection of our deep commitment to delivering smarter, more efficient cleaning solutions that enhance our customers' lives."

As the most advanced robot vacuum joining iRobot's recently introduced suite of new Roomba robots, the Roomba^® Max 705 Vac tackles all kinds of messes, making it the perfect choice for busy families. This cutting-edge robot vacuum provides virtually hands-free cleaning. Features include anti-tangle Dual Multi-Surface Rubber Brushes to extract and eliminate debris from carpets and hard floors, an Edge-Sweeping Brush dedicated to cleaning even the hardest-to-reach areas, and Carpet Boost technology that automatically detects carpeting and auto-adjusts to increase suction power. Paired with PrecisionVision™ AI and ClearView™ Pro LiDAR technology, the Roomba^® 705 Vac expertly maps rooms and swiftly navigates around objects of all shapes and sizes, day or night.

Hands-free cleaning is made even easier through the device's AutoEmpty™ Dock, which automatically empties and traps dust and debris for up to 75 days. For maximized efficiency, customers can start a cleaning mission through the press of a button on the Roomba^® Max 705 Vac, a simple tap within the new Roomba^® Home App, or via a quick voice command using their favorite voice assistant².  The Roomba^® Max 705 Vac will be Matter-certified and compatible through the Apple Home™ app later this year.

Pricing & Availability

The Roomba^® Max 705 Vac Robot + AutoEmpty™ Dock ($899.99) is now available in North America and in select European markets (€699) on iRobot.com and online at select retailers starting on May 11, 2025.

Additional press materials are available at https://media.irobot.com/

¹In spot clean mode with full battery compared to Roomba® 600 series robots
² Works with Alexa, Siri, and Google Assistant-enabled devices. Alexa and all related logos are trademarks of Amazon.com or its affiliates. Google is a trademark of Google LLC. Siri is a registered trademark of Apple Inc., registered in the U.S. and other countries and regions

About iRobot Corp.

iRobot is a global consumer robot company that designs and builds thoughtful robots and intelligent home innovations that make life better. iRobot introduced the first Roomba® robot vacuum in 2002. Today, iRobot is a global enterprise that has sold more than 50 million robots worldwide. iRobot's product portfolio features technologies and advanced concepts in cleaning, mapping and navigation. Working from this portfolio, iRobot engineers are building robots and smart home devices to help consumers make their homes easier to maintain and healthier places to live. For more information about iRobot, please visit www.irobot.com.

For iRobot Investors

Certain statements made in this press release that are not based on historical information are forward-looking statements which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. This press release contains express or implied forward-looking statements relating to iRobot's expectations concerning new product availability, pricing and features, including expected performance and benefits of our new products and the new features that expand product capabilities, expected customer preferences, and the expected future compatibility of our new products. These statements are neither promises nor guarantees but are subject to a variety of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those contemplated in these forward-looking statements. Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. iRobot undertakes no obligation to update or revise the information contained in this press release, whether as a result of new information, future events or circumstances or otherwise.  For additional information about factors that could cause actual results to differ materially from those described in the forward-looking statements, please refer to our filings with the Securities and Exchange Commission, including the risk factors contained in our most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.

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SOURCE iRobot Corporation

FAQ

What is the price of the new Roomba Max 705 Vac Robot in 2025?

The Roomba Max 705 Vac Robot + AutoEmpty Dock is priced at $899.99 in North America and €699 in European markets.

When will the Roomba Max 705 be available for purchase?

The Roomba Max 705 will be available on iRobot.com and select retailers starting May 11, 2025.

How much more suction power does the Roomba Max 705 have compared to previous models?

The Roomba Max 705 offers 180x more power-lifting suction compared to Roomba 600 series robots.

How long can the Roomba Max 705 AutoEmpty Dock hold debris?

The AutoEmpty Dock can automatically empty and trap dust and debris for up to 75 days.

What smart home systems is the Roomba Max 705 compatible with?

The Roomba Max 705 works with Alexa, Siri, and Google Assistant, and will be Matter-certified for Apple Home app later in 2025.